Question 1

When firms originate, produce, and market their products and services worldwide, it is referred to as __________.

Accepted Answer

A)  acculturation
B)  free trade
C)  global branding
D)  global competition
E)  transactional exchangeF) None of the above
G) B) and D)

Question 2

The estimated cost of economic espionage to firms in the United States is estimated to be

Accepted Answer

A)  $10 billion per year.
B)  $250 billion per year.
C)  $750 billion per year.
D)  $900 billion per year.
E)  exceeding $1 trillion per year.F) B) and D)
G) B) and E)

Question 3

Most companies become involved in direct exporting when

Accepted Answer

A)  foreign governments believe that they will benefit the most from allowing the entry of direct exports.
B)  emerging markets in foreign countries become economically viable.
C)  they believe their volume of sales will be sufficiently large and easy to obtain so that they do not require intermediaries.
D)  the domestic market becomes saturated with competing products and services.
E)  evolving technologies in foreign countries come onlineF) C) and D)
G) A) and B)

Question 4

-Global companies have five strategies for matching products and their promotion efforts to global markets. According to Figure 6-4 above, D refers to which type of strategy?

Accepted Answer

A)  product extension strategy
B)  product adaptation strategy
C)  dual adaptation strategy
D)  product invention strategy
E)  communication adaptation strategyF) D) and E)
G) All of the above

Question 5

Tariffs refer to

Accepted Answer

A)  government payments to companies or industries that primarily serve to create competitive advantage for domestic products.
B)  government taxes on products or services entering a country that primarily serve to raise prices on imports.
C)  a restriction placed on the amount of a product allowed to enter or leave a country.
D)  a minimum requirement for the purchase between two or more nations of products or services.
E)  a refusal to purchase or exchange products or services with another nation unless certain financial or ideological requirements have been satisfied.F) A) and B)
G) A) and D)

Question 6

KFC in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes. This is an example of which type of global marketing product and promotion strategy?

Accepted Answer

A)  product extension
B)  product adaptation
C)  product customization
D)  product invention
E)  product integrationF) C) and D)
G) A) and D)

Question 7

The prescribed penalty for individuals found guilty of the theft of trade secrets is

Accepted Answer

A)  up to 25 years in prison and fines up to $10 million.
B)  life in prison with chance of parole after 25 years.
C)  expulsion from the United States and/or revocation of citizenship.
D)  30 years in prison and fines to be determined by the courts.
E)  up to 15 years in prison and fines up to $500,000.F) A) and D)
G) B) and D)

Question 8

Coca-Cola, Gillette razors, and Nike apparel and shoes are being sold in the same form in many countries. This is an example of which type of global marketing product and promotion strategy?

Accepted Answer

A)  product customization
B)  product adaptation
C)  product extension
D)  product integration
E)  product inventionF) A) and E)
G) A) and D)

Question 9

In what way is Dell's expansion into the global arena a departure from its prior marketing practices?

Accepted Answer

A)  All Dell products were manufactured in the countries within which they were sold.
B)  Dell sold its products to emerging markets using the telephone and Internet sales strategy that was so successful in the United States.
C)  Dell opened shop-within-a-shop counters in selected retailers in India so shoppers could experience the products.
D)  Dell sold only laptops in China whereas it sold both desktops and laptops in India due to trade restrictions in China.
E)  Dell designed and distributed the same products globally to take advantage of economies of scaleF) B) and D)
G) None of the above

Question 10

The European Union is an economic and political union of __________ member countries that have eliminated most barriers to the free flow of products, services, capital, and labor across their borders.

Accepted Answer

A)  17
B)  20
C)  28
D)  30
E)  37F) A) and D)
G) A) and E)

Question 11

Tricon was the restaurant division of PepsiCo until it was spun off in 1997. Since then, Tricon has opened 6,000 KFC restaurants abroad. It has 158 restaurants in Indonesia and more than 500 restaurants in China. All are locally owned and each owner pays a fee to Tricon. Tricon is engaged in

Accepted Answer

A)  licensing.
B)  direct exporting.
C)  indirect exporting.
D)  contract manufacturing.
E)  foreign assembly.F) B) and C)
G) A) and C)

Question 12

Describe the elements in a global channel of distribution.

Accepted Answer

Figure 6-5 outlines the channel through ...

Question 13

Global companies have five strategies for matching products and their promotion efforts to global markets. Designing a product to serve the unmet needs of a foreign nation is which type of global marketing product and promotion strategy?

Accepted Answer

A)  product extension
B)  product customization
C)  product adaptation
D)  product invention
E)  product integrationF) A) and B)
G) B) and D)

Question 14

Starbucks and Tata Global Beverage have together formed Starbuck Coffee A Tata Alliance in order to bring Starbucks to India. The global market-entry strategy is known as

Accepted Answer

A)  franchising.
B)  a joint venture.
C)  licensing.
D)  direct investment.
E)  exporting.F) B) and E)
G) All of the above

Question 15

What are the market entry strategy options available to a company seeking to enter the global marketplace? How do they relate to each other in terms of profit potential, risk, financial commitment required, and marketing control?

Accepted Answer

Once a company has decided to enter the ...

Question 16

Mars, America's second-largest candy company, began doing business in Russia in the late 1980s. The Snickers bar is one of the top selling candies in Russia and is marketed in much the same way as it is in the United States. What type of global company is Mars?

Accepted Answer

A)  an international firm
B)  a multidomestic firm
C)  a transnational firm
D)  a meganational firm
E)  a multinational firmF) B) and C)
G) A) and B)

Question 17

The U.S. motorcycle manufacturer Harley-Davidson uses intermediaries to sell its motorcycles in numerous nations outside the United States. Harley-Davidson uses

Accepted Answer

A)  direct exporting.
B)  licensing.
C)  contract manufacturing.
D)  indirect exporting.
E)  foreign assembly.F) None of the above
G) C) and D)

Question 18

Once a company has decided to enter the global marketplace, it must select a means of market entry. Four general options exist: (1)  exporting; (2)  licensing; (3)  __________; and (4)  direct investment.

Accepted Answer

A)  franchising
B)  joint venture
C)  cooperative
D)  multiparty initiative
E)  mutual investmentF) A) and B)
G) C) and D)

Question 19

What type of exporting has the least amount of commitment and risk but will probably return the least profit?

Accepted Answer

A)  direct
B)  indirect
C)  licensing
D)  joint
E)  unilateralF) C) and E)
G) C) and D)

Exam 6: Understanding and Reaching Global Consumers and Markets

KFC in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes. This is an example of which type of global marketing product and promotion strategy?

Correct Answer
verified

The prescribed penalty for individuals found guilty of the theft of trade secrets is

Correct Answer
verified

In what way is Dell's expansion into the global arena a departure from its prior marketing practices?

Correct Answer
verified

Global companies have five strategies for matching products and their promotion efforts to global markets. Designing a product to serve the unmet needs of a foreign nation is which type of global marketing product and promotion strategy?

Correct Answer
verified

Tariffs refer to

Correct Answer
verified

The U.S. motorcycle manufacturer Harley-Davidson uses intermediaries to sell its motorcycles in numerous nations outside the United States. Harley-Davidson uses

Correct Answer
verified

Most companies become involved in direct exporting when

Correct Answer
verified

What type of exporting has the least amount of commitment and risk but will probably return the least profit?

Correct Answer
verified

Tricon was the restaurant division of PepsiCo until it was spun off in 1997. Since then, Tricon has opened 6,000 KFC restaurants abroad. It has 158 restaurants in Indonesia and more than 500 restaurants in China. All are locally owned and each owner pays a fee to Tricon. Tricon is engaged in

Correct Answer
verified

Once a company has decided to enter the global marketplace, it must select a means of market entry. Four general options exist: (1) exporting; (2) licensing; (3) __________; and (4) direct investment.

Correct Answer
verified

Describe the elements in a global channel of distribution.

Correct Answer
verified
Figure 6-5 outlines the channel through ...
View Answer

What are the market entry strategy options available to a company seeking to enter the global marketplace? How do they relate to each other in terms of profit potential, risk, financial commitment required, and marketing control?

Correct Answer
verified
Once a company has decided to enter the ...
View Answer

-Global companies have five strategies for matching products and their promotion efforts to global markets. According to Figure 6-4 above, D refers to which type of strategy?

Correct Answer
verified

Starbucks and Tata Global Beverage have together formed Starbuck Coffee A Tata Alliance in order to bring Starbucks to India. The global market-entry strategy is known as

Correct Answer
verified

Coca-Cola, Gillette razors, and Nike apparel and shoes are being sold in the same form in many countries. This is an example of which type of global marketing product and promotion strategy?

Correct Answer
verified

Mars, America's second-largest candy company, began doing business in Russia in the late 1980s. The Snickers bar is one of the top selling candies in Russia and is marketed in much the same way as it is in the United States. What type of global company is Mars?

Correct Answer
verified

The estimated cost of economic espionage to firms in the United States is estimated to be

Correct Answer
verified

The European Union is an economic and political union of __________ member countries that have eliminated most barriers to the free flow of products, services, capital, and labor across their borders.

Correct Answer
verified

When firms originate, produce, and market their products and services worldwide, it is referred to as __________.

Correct Answer
verified

Exam 6: Understanding and Reaching Global Consumers and Markets

KFC in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes. This is an example of which type of global marketing product and promotion strategy?

Correct AnswerverifiedShow Answer

The prescribed penalty for individuals found guilty of the theft of trade secrets is

Correct AnswerverifiedShow Answer

In what way is Dell's expansion into the global arena a departure from its prior marketing practices?

Correct AnswerverifiedShow Answer

Global companies have five strategies for matching products and their promotion efforts to global markets. Designing a product to serve the unmet needs of a foreign nation is which type of global marketing product and promotion strategy?

Correct AnswerverifiedShow Answer

Tariffs refer to

Correct AnswerverifiedShow Answer

The U.S. motorcycle manufacturer Harley-Davidson uses intermediaries to sell its motorcycles in numerous nations outside the United States. Harley-Davidson uses

Correct AnswerverifiedShow Answer

Most companies become involved in direct exporting when

Correct AnswerverifiedShow Answer

What type of exporting has the least amount of commitment and risk but will probably return the least profit?

Correct AnswerverifiedShow Answer

Tricon was the restaurant division of PepsiCo until it was spun off in 1997. Since then, Tricon has opened 6,000 KFC restaurants abroad. It has 158 restaurants in Indonesia and more than 500 restaurants in China. All are locally owned and each owner pays a fee to Tricon. Tricon is engaged in

Correct AnswerverifiedShow Answer

Once a company has decided to enter the global marketplace, it must select a means of market entry. Four general options exist: (1) exporting; (2) licensing; (3) __________; and (4) direct investment.

Correct AnswerverifiedShow Answer

Describe the elements in a global channel of distribution.

Correct AnswerverifiedFigure 6-5 outlines the channel through ...View AnswerShow Answer

What are the market entry strategy options available to a company seeking to enter the global marketplace? How do they relate to each other in terms of profit potential, risk, financial commitment required, and marketing control?

Correct AnswerverifiedOnce a company has decided to enter the ...View AnswerShow Answer

-Global companies have five strategies for matching products and their promotion efforts to global markets. According to Figure 6-4 above, D refers to which type of strategy?

Correct AnswerverifiedShow Answer

Starbucks and Tata Global Beverage have together formed Starbuck Coffee A Tata Alliance in order to bring Starbucks to India. The global market-entry strategy is known as

Correct AnswerverifiedShow Answer

Coca-Cola, Gillette razors, and Nike apparel and shoes are being sold in the same form in many countries. This is an example of which type of global marketing product and promotion strategy?

Correct AnswerverifiedShow Answer

Mars, America's second-largest candy company, began doing business in Russia in the late 1980s. The Snickers bar is one of the top selling candies in Russia and is marketed in much the same way as it is in the United States. What type of global company is Mars?

Correct AnswerverifiedShow Answer

The estimated cost of economic espionage to firms in the United States is estimated to be

Correct AnswerverifiedShow Answer

The European Union is an economic and political union of __________ member countries that have eliminated most barriers to the free flow of products, services, capital, and labor across their borders.

Correct AnswerverifiedShow Answer

When firms originate, produce, and market their products and services worldwide, it is referred to as __________.

Correct AnswerverifiedShow Answer

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Figure 6-5 outlines the channel through ...
View Answer

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Once a company has decided to enter the ...
View Answer

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