Question 1

Once a company has decided to enter the global marketplace, it must select a means of market entry. Four general options exist: (1)  exporting; (2)  licensing; (3)  joint venture; and (4)  __________.

Accepted Answer

A)  franchising
B)  microfinancing
C)  unilateral venture
D)  cooperative
E)  direct investmentF) A) and E)
G) A) and D)

Question 2

Unilever markets its Snuggle fabric softener differently to different parts of the world. Unilever is a(n)  __________ firm.

Accepted Answer

A)  ethnocentric
B)  multinational
C)  transnational
D)  global
E)  internationalF) D) and E)
G) All of the above

Question 3

The __________ arrangement between Ericsson, a Swedish telecommunications firm, and CGCT, a French switch maker, enabled them together to beat out AT&T for a $100 million French contract.

Accepted Answer

A)  franchising
B)  licensing
C)  joint venture
D)  direct investment
E)  exportingF) None of the above
G) A) and C)

Question 4

Japanese car safety rules effectively require all automobile replacement parts to be Japanese and the country has about 11,000 other rules that specify how other goods are to be made and marketed. These rules often function as __________.

Accepted Answer

A)  economic infrastructure
B)  trade barriers
C)  universal codes
D)  binding requirements
E)  targets for briberyF) A) and D)
G) A) and C)

Question 5

Which of the following statements about the emergence of a networked global marketspace is most accurate?

Accepted Answer

A)  Marketspace creates an unfair competitive environment for emerging nations.
B)  More business-to-consumer marketing is done on the Internet than business-to-business marketing.
C)  The most active participants in the networked global marketspace are companies in developing nations.
D)  All business in the networked global marketspace is conducted in English.
E)  The chief advantage of the global marketspace over the traditional bricks-and-mortar stores for customers is the ability to shop anywhere, at any time, and at a lower cost.F) C) and D)
G) C) and E)

Question 6

Direct investment in international marketing refers to

Accepted Answer

A)  offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee.
B)  contracting with a foreign firm to manufacture products according to certain specifications.
C)  a national market-entry strategy that entails a foreign company and a local firm investing together to create a local business.
D)  having a company handle its own exports directly, without intermediaries.
E)  a global market-entry strategy that entails a domestic firm actually investing in and owning a foreign subsidiary or division.F) A) and C)
G) A) and E)

Question 7

The world's largest manufacturer of peppermint candy canes was located in Albany, Georgia, until it could no longer afford to buy the sugar needed for its operation. It moved its manufacturing business to Mexico where there are no restrictions (like those that existed in the United States)  on the amount of sugar that can be brought into the nation. The business moved to Mexico because of a(n)  __________ established by the U.S. government.

Accepted Answer

A)  tariff
B)  trade imbalance
C)  excise tax
D)  subsidy
E)  quotaF) B) and E)
G) A) and B)

Question 8

An assessment of a country's or region's political-regulatory climate includes an analysis of its political stability and __________.

Accepted Answer

A)  economic infrastructure
B)  stock market performance
C)  trade regulations
D)  cultural diversity
E)  currency exchange ratesF) C) and E)
G) A) and D)

Question 9

The EU has benefited firms in its member nations because

Accepted Answer

A)  it provides a safe haven in times of world economic crises.
B)  there is a common language advantage among EU consumers.
C)  most companies within the EU are engaging in strategic global partnerships.
D)  there is now a legally binding code of economic conduct.
E)  firms do not need to market their products and services on a nation-by-nation basis.F) C) and D)
G) B) and E)

Question 10

Russia currently has a limit on pork of 400,000 metric tons annually that can be imported from any country. This restriction would be considered a

Accepted Answer

A)  tariff.
B)  trade imbalance.
C)  excise tax.
D)  quota.
E)  subsidy.F) D) and E)
G) A) and D)

Question 11

For the marketer, a thorough __________ involves an understanding of and an appreciation for the values, customs, symbols, and language of other societies.

Accepted Answer

A)  market synthesis
B)  international sociographic study
C)  anthropological examination
D)  cross-cultural analysis
E)  ethnocentrism assessmentF) A) and D)
G) A) and E)

Question 12

What are the product and promotion strategies available to a company seeking to enter the global marketplace? How do they relate to each other in terms of the same or adapted product and promotion?

Accepted Answer

There are five global marketing product ...

Question 13

Identify and describe the factors a company should consider in order to do a thorough cross-cultural analysis. In your answer, define cross-cultural analysis.

Accepted Answer

Cross-cultural analysis involves the stu...

Question 14

Almost all countries have some division of social class (upper, middle, and lower) . The determining factor for the assignment to one of these classes may differ from country to country. For example, in the United States, the primary determining factor is occupation; in India, it is birthright; in China, it is geographical region and education; and in Singapore, it is income. These differences are best explained in terms of a country's

Accepted Answer

A)  semiotics.
B)  legal system.
C)  ethnocentricity.
D)  religion.
E)  values.F) None of the above
G) A) and D)

Question 15

PepsiCo and __________ entered into a joint venture to market Frito-Lay's, Cheetos, Ruffles, and Doritos in Israel.

Accepted Answer

A)  The Strauss Group
B)  Ericsson
C)  General Mills
D)  Hebrew National
E)  CGCTF) A) and D)
G) B) and D)

Question 16

If your primary motive was to raise prices on imports, would you use tariffs or quotas? Why would you want to do this?

Accepted Answer

If your primary motive was to raise pric...

Question 17

When a firm sells a product in a foreign country below its domestic price or below its actual cost, the practice is referred to as

Accepted Answer

A)  loss-leader pricing.
B)  surplus marketing.
C)  dumping.
D)  second-market pricing.
E)  entrepreneurial pricing.F) B) and E)
G) B) and D)

Question 18

Define licensing, cite its advantages and disadvantages, and explain what franchising is.

Accepted Answer

Licensing offers the right to a company ...

Question 19

Licensing refers to

Accepted Answer

A)  offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee.
B)  contracting with a foreign firm to manufacture products according to certain specifications.
C)  when a foreign country and a local firm invest together to create a local business.
D)  having a company handle its own exports directly without intermediaries.
E)  exporting through an intermediary, which often has the knowledge and means to succeed in selling a firm's product abroad.F) A) and D)
G) A) and E)

Question 20

Global marketing is also affected by economic considerations. Identify the three steps that should be performed when scanning the global marketplace.

Accepted Answer

A scan of the global marketplace should ...

Exam 6: Understanding and Reaching Global Consumers and Markets

Unilever markets its Snuggle fabric softener differently to different parts of the world. Unilever is a(n) __________ firm.

Correct Answer
verified

Correct Answer
verified

For the marketer, a thorough __________ involves an understanding of and an appreciation for the values, customs, symbols, and language of other societies.

Correct Answer
verified

Direct investment in international marketing refers to

Correct Answer
verified

Global marketing is also affected by economic considerations. Identify the three steps that should be performed when scanning the global marketplace.

Correct Answer
verified
A scan of the global marketplace should ...
View Answer

When a firm sells a product in a foreign country below its domestic price or below its actual cost, the practice is referred to as

Correct Answer
verified

PepsiCo and __________ entered into a joint venture to market Frito-Lay's, Cheetos, Ruffles, and Doritos in Israel.

Correct Answer
verified

Define licensing, cite its advantages and disadvantages, and explain what franchising is.

Correct Answer
verified
Licensing offers the right to a company ...
View Answer

The EU has benefited firms in its member nations because

Correct Answer
verified

Which of the following statements about the emergence of a networked global marketspace is most accurate?

Correct Answer
verified

If your primary motive was to raise prices on imports, would you use tariffs or quotas? Why would you want to do this?

Correct Answer
verified
If your primary motive was to raise pric...
View Answer

What are the product and promotion strategies available to a company seeking to enter the global marketplace? How do they relate to each other in terms of the same or adapted product and promotion?

Correct Answer
verified
There are five global marketing product ...
View Answer

Correct Answer
verified

Identify and describe the factors a company should consider in order to do a thorough cross-cultural analysis. In your answer, define cross-cultural analysis.

Correct Answer
verified
Cross-cultural analysis involves the stu...
View Answer

Japanese car safety rules effectively require all automobile replacement parts to be Japanese and the country has about 11,000 other rules that specify how other goods are to be made and marketed. These rules often function as __________.

Correct Answer
verified

Licensing refers to

Correct Answer
verified

Russia currently has a limit on pork of 400,000 metric tons annually that can be imported from any country. This restriction would be considered a

Correct Answer
verified

An assessment of a country's or region's political-regulatory climate includes an analysis of its political stability and __________.

Correct Answer
verified

The __________ arrangement between Ericsson, a Swedish telecommunications firm, and CGCT, a French switch maker, enabled them together to beat out AT&T for a $100 million French contract.

Correct Answer
verified

Once a company has decided to enter the global marketplace, it must select a means of market entry. Four general options exist: (1) exporting; (2) licensing; (3) joint venture; and (4) __________.

Correct Answer
verified

Exam 6: Understanding and Reaching Global Consumers and Markets

Unilever markets its Snuggle fabric softener differently to different parts of the world. Unilever is a(n) __________ firm.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

For the marketer, a thorough __________ involves an understanding of and an appreciation for the values, customs, symbols, and language of other societies.

Correct AnswerverifiedShow Answer

Direct investment in international marketing refers to

Correct AnswerverifiedShow Answer

Global marketing is also affected by economic considerations. Identify the three steps that should be performed when scanning the global marketplace.

Correct AnswerverifiedA scan of the global marketplace should ...View AnswerShow Answer

When a firm sells a product in a foreign country below its domestic price or below its actual cost, the practice is referred to as

Correct AnswerverifiedShow Answer

PepsiCo and __________ entered into a joint venture to market Frito-Lay's, Cheetos, Ruffles, and Doritos in Israel.

Correct AnswerverifiedShow Answer

Define licensing, cite its advantages and disadvantages, and explain what franchising is.

Correct AnswerverifiedLicensing offers the right to a company ...View AnswerShow Answer

The EU has benefited firms in its member nations because

Correct AnswerverifiedShow Answer

Which of the following statements about the emergence of a networked global marketspace is most accurate?

Correct AnswerverifiedShow Answer

If your primary motive was to raise prices on imports, would you use tariffs or quotas? Why would you want to do this?

Correct AnswerverifiedIf your primary motive was to raise pric...View AnswerShow Answer

What are the product and promotion strategies available to a company seeking to enter the global marketplace? How do they relate to each other in terms of the same or adapted product and promotion?

Correct AnswerverifiedThere are five global marketing product ...View AnswerShow Answer

Correct AnswerverifiedShow Answer

Identify and describe the factors a company should consider in order to do a thorough cross-cultural analysis. In your answer, define cross-cultural analysis.

Correct AnswerverifiedCross-cultural analysis involves the stu...View AnswerShow Answer

Japanese car safety rules effectively require all automobile replacement parts to be Japanese and the country has about 11,000 other rules that specify how other goods are to be made and marketed. These rules often function as __________.

Correct AnswerverifiedShow Answer

Licensing refers to

Correct AnswerverifiedShow Answer

Russia currently has a limit on pork of 400,000 metric tons annually that can be imported from any country. This restriction would be considered a

Correct AnswerverifiedShow Answer

An assessment of a country's or region's political-regulatory climate includes an analysis of its political stability and __________.

Correct AnswerverifiedShow Answer

The __________ arrangement between Ericsson, a Swedish telecommunications firm, and CGCT, a French switch maker, enabled them together to beat out AT&T for a $100 million French contract.

Correct AnswerverifiedShow Answer

Once a company has decided to enter the global marketplace, it must select a means of market entry. Four general options exist: (1) exporting; (2) licensing; (3) joint venture; and (4) __________.

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
A scan of the global marketplace should ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Licensing offers the right to a company ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
If your primary motive was to raise pric...
View Answer

Correct Answer
verified
There are five global marketing product ...
View Answer

Correct Answer
verified

Correct Answer
verified
Cross-cultural analysis involves the stu...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified