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Exam 4: Understanding Consumer Behavior

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Question 1

Multiple Choice

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-In Figure 4-3 above, column B represents which of the following in terms of consumer involvement and product knowledge?

A) consideration set
B) routine problem solving
C) limited problem solving
D) extended problem solving
E) integrated problem solving

F) A) and E)
G) A) and D)

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Question 2

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Personality refers to

A) the attitudes that determine how people spend their time and resources and what they consider important.
B) the way people see themselves and others.
C) the process by which an individual selects, organizes, and interprets information to create a meaningful ideal self.
D) a person's consistent behaviors or responses to recurring situations.
E) those qualities that either attract or repel other members of a person's personal, social, or professional environment.

F) A) and E)
G) C) and D)

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Question 3

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All of the following would impact your decision about when to buy an offering EXCEPT:

Which of the following is a concept from behavioral learning theory that marketers use?

An example of a public source of information consulted during an external search would include

Consumers accompanied by children

All of the following are marketing strategies designed to reduce consumers' perceived risk and encourage purchases EXCEPT:

What percentage of all consumer conversations about brands happens face-to-face?

At the __________ of the consumer purchase decision process, a consumer compares the product with his or her expectations and is either satisfied or dissatisfied.

Bob's best friend Mike turns 25 next week. Bob decided to purchase Mike a tablet device/e-book reader as a present. Because Bob has purchased three personal computers and other consumer electronic devices over the past five years, he scanned his memory for various brand options. This is an example of what part of the consumer purchase decision process?

Which of the following is NOT an example of a marketer-dominated source of information consulted during an external search?

Consumer behavior that results from consumer socialization, passage through the family life cycle, and decision-making within the family or household is referred to as __________ influence.

-Figure 4-5 above depicts the Maslow __________.

Enduring characteristics within a person or in his or her relationship with others are referred to as a(n) __________.

Scanning your memory for previous experiences with products or brands is called

Because the average consumer operates in a complex environment, the human brain attempts to organize and interpret information with a process referred to as

Comparative advertising, in which one brand is compared to another, is intended to cause consumers to perceive differences between the products featured in the advertising. Marketers who employ comparative advertising are trying to use __________ to make consumers believe that their products are better than competitors' offerings.

Charlie was standing outside of his classroom talking on the phone when a friend heard him say, "Thank you for taking my call so quickly. I'd like to order the 32-gigabyte iPad. I'll pick it up today at the Southdale Apple Store. Can I use the easy pay plan?" Charlie was in which stage of the consumer purchase decision process?

Kendall was excited to begin her new job after she graduated from college. Which of the following purchases would most likely have the greatest perceived risk for her the day before she begins the job?

There are five stages in the consumer purchase decision process. The second stage is __________.