Question 1

Which problem solving variation would normally be used to purchase items such as cereal or laundry detergent?

Accepted Answer

A)  limited problem solving
B)  extended problem solving
C)  routine problem solving
D)  situational problem solving
E)  integrated problem solvingF) All of the above
G) B) and C)

Question 2

In the VALS framework, consumers whose energy finds outlets in exercise, sports, outdoor recreation, and social activities are referred to as __________.

Accepted Answer

A)  Believers
B)  Strivers
C)  Achievers
D)  Makers
E)  ExperiencersF) B) and D)
G) B) and C)

Question 3

Shelter in the Maslow hierarchy of needs is an example of a __________ need.

Accepted Answer

A)  self-actualization
B)  personal
C)  social
D)  safety
E)  physiologicalF) All of the above
G) B) and C)

Question 4

Asian Americans who are conversant in English, highly educated, hold professional and managerial positions, and exhibit buying patterns very much like typical American consumers are referred to as __________ Asian Americans.

Accepted Answer

A)  socialized
B)  upper class
C)  nonassimilated
D)  subcultured
E)  assimilatedF) B) and E)
G) D) and E)

Question 5

Customer satisfaction is an important focus for marketers because

Accepted Answer

A)  marketing research is an expensive proposition; the fewer times it needs to be done, the better off the company is.
B)  the financial value of a satisfied, loyal customer over time can be significant.
C)  consumers are unable to assess it by themselves.
D)  attracting new customers is easier than keeping old ones.
E)  a 50 percent increase in customer retention can increase a company's profits by 5 percent.F) A) and B)
G) B) and D)

Question 6

For high-involvement purchases, consumers typically do all of the following EXCEPT:

Accepted Answer

A)  spend considerable time evaluating criteria for the consideration set.
B)  participate in word-of-mouth communication.
C)  evaluate a single product attribute, such as price.
D)  consider many brands.
E)  use both internal and external sources in information search.F) C) and D)
G) B) and C)

Question 7

The third stage in the consumer purchase decision process involves evaluating brands in the consideration set based on the evaluative criteria (both objective and subjective)  identified during the information search step for the ultimate decision. What is this stage called?

Accepted Answer

A)  postpurchase behavior
B)  alternative evaluation
C)  purchase decision
D)  problem recognition
E)  information searchF) None of the above
G) A) and B)

Question 8

There are five stages in the consumer purchase decision process. The third stage is __________.

Accepted Answer

A)  information search
B)  purchase decision
C)  alternative evaluation
D)  opportunity testing
E)  problem recognitionF) A) and C)
G) C) and D)

Question 9

Febreeze is an odor-controlling spray that is manufactured by Procter & Gamble. When Febreeze was introduced, a few people in an Internet chat room stated that the product was harmful to house pets. Though untrue, unfortunately the rumor spread. If P&G had not been convinced it would be a very successful product, it would have dropped Febreeze from its P&G product line as a result of

Accepted Answer

A)  negative word of mouth.
B)  a lack of back translation.
C)  cultural insensitivity.
D)  consumer ethnocentrism.
E)  poor opinion leadership.F) A) and D)
G) All of the above

Question 10

Which of the following is NOT a strategy used by marketers of high-involvement offerings?

Accepted Answer

A)  use personal selling to provide consumers with information
B)  use social media to create online experiences for the brand
C)  avoid stockout situations so that buyers don't substitute a competing brand
D)  use Internet search engines such as Google to assist buyers
E)  run ads to provide consumers with informationF) None of the above
G) C) and D)

Question 11

What does lifestyle mean and why is it important to marketers?

Accepted Answer

Lifestyle is a mode of living that is id...

Question 12

In the Maslow hierarchy of needs, the most basic needs are physiological, followed by safety, social, and personal. What category of needs is at the highest level?

Accepted Answer

A)  intellectual needs
B)  emotional needs
C)  self-actualization needs
D)  religious needs
E)  psychological needsF) C) and D)
G) All of the above

Question 13

In the VALS framework, consumers motivated by self-expression desire social or physical activity, variety, and risk. One segment of the two self-expression-motivated groups, known as __________, are young, enthusiastic, and impulsive consumers who become excited about new possibilities but are equally quick to cool.

Accepted Answer

A)  Experiencers
B)  Believers
C)  Makers
D)  Achievers
E)  ThinkersF) B) and D)
G) C) and E)

Question 14

-In Figure 4-4 above, E represents the

Accepted Answer

A)  consumer purchase decision process.
B)  organizational buying decision process.
C)  marketing research process.
D)  marketing program.
E)  consumer socialization process.F) None of the above
G) B) and E)

Question 15

-In Figure 4-3 above, column C represents which of the following in terms of consumer involvement and product knowledge?

Accepted Answer

A)  routine problem solving
B)  limited problem solving
C)  extended problem solving
D)  simulated selection
E)  integrated problem solvingF) C) and D)
G) C) and E)

Question 16

The five stages a buyer passes through in making choices about which products and services to buy is called the __________.

Accepted Answer

A)  information decision process
B)  purchase decision process
C)  alternative evaluation process
D)  postpurchase behavior process
E)  problem recognition processF) B) and E)
G) A) and E)

Question 17

In marketing, advertisements or salespeople can activate a consumer's purchase decision process by

Accepted Answer

A)  creating a sense of fear or guilt.
B)  manipulating a customer's want into a need.
C)  promising product attributes that exceed the actual product potential.
D)  showing the shortcomings of competing (or currently owned)  products.
E)  shifting the consumer's focus from internal search to external search.F) B) and D)
G) None of the above

Question 18

The process by which people acquire the skills, knowledge, and attitudes necessary to function as consumers is referred to as __________.

Accepted Answer

A)  consumer assimilation
B)  consumer socialization
C)  consumer lifestyle
D)  purchase decision process
E)  purchasing enculturationF) A) and B)
G) A) and E)

Question 19

The personal, social, and economic significance of the purchase to the consumer, which is known as the level of __________, may cause him or her to skip or minimize one or more stages in the consumer purchase decision process.

Accepted Answer

A)  aspiration
B)  cognitive dissonance
C)  motivation
D)  situational influences
E)  involvementF) B) and E)
G) B) and D)

Question 20

Which type of purchase is most likely to be the result of joint decision-making?

Accepted Answer

A)  groceries
B)  children's toys
C)  medicine
D)  home appliances
E)  breakfast cerealF) None of the above
G) D) and E)

Exam 4: Understanding Consumer Behavior

Correct Answer
verified

In the VALS framework, consumers whose energy finds outlets in exercise, sports, outdoor recreation, and social activities are referred to as __________.

Correct Answer
verified

The process by which people acquire the skills, knowledge, and attitudes necessary to function as consumers is referred to as __________.

Correct Answer
verified

What does lifestyle mean and why is it important to marketers?

Correct Answer
verified
Lifestyle is a mode of living that is id...
View Answer

Which problem solving variation would normally be used to purchase items such as cereal or laundry detergent?

Correct Answer
verified

Shelter in the Maslow hierarchy of needs is an example of a __________ need.

Correct Answer
verified

Correct Answer
verified

For high-involvement purchases, consumers typically do all of the following EXCEPT:

Correct Answer
verified

-In Figure 4-3 above, column C represents which of the following in terms of consumer involvement and product knowledge?

Correct Answer
verified

In the Maslow hierarchy of needs, the most basic needs are physiological, followed by safety, social, and personal. What category of needs is at the highest level?

Correct Answer
verified

Which of the following is NOT a strategy used by marketers of high-involvement offerings?

Correct Answer
verified

The personal, social, and economic significance of the purchase to the consumer, which is known as the level of __________, may cause him or her to skip or minimize one or more stages in the consumer purchase decision process.

Correct Answer
verified

The five stages a buyer passes through in making choices about which products and services to buy is called the __________.

Correct Answer
verified

Which type of purchase is most likely to be the result of joint decision-making?

Correct Answer
verified

Customer satisfaction is an important focus for marketers because

Correct Answer
verified

There are five stages in the consumer purchase decision process. The third stage is __________.

Correct Answer
verified

In marketing, advertisements or salespeople can activate a consumer's purchase decision process by

Correct Answer
verified

-In Figure 4-4 above, E represents the

Correct Answer
verified

The third stage in the consumer purchase decision process involves evaluating brands in the consideration set based on the evaluative criteria (both objective and subjective) identified during the information search step for the ultimate decision. What is this stage called?

Correct Answer
verified

Asian Americans who are conversant in English, highly educated, hold professional and managerial positions, and exhibit buying patterns very much like typical American consumers are referred to as __________ Asian Americans.

Correct Answer
verified

Exam 4: Understanding Consumer Behavior

Correct AnswerverifiedShow Answer

In the VALS framework, consumers whose energy finds outlets in exercise, sports, outdoor recreation, and social activities are referred to as __________.

Correct AnswerverifiedShow Answer

The process by which people acquire the skills, knowledge, and attitudes necessary to function as consumers is referred to as __________.

Correct AnswerverifiedShow Answer

What does lifestyle mean and why is it important to marketers?

Correct AnswerverifiedLifestyle is a mode of living that is id...View AnswerShow Answer

Which problem solving variation would normally be used to purchase items such as cereal or laundry detergent?

Correct AnswerverifiedShow Answer

Shelter in the Maslow hierarchy of needs is an example of a __________ need.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

For high-involvement purchases, consumers typically do all of the following EXCEPT:

Correct AnswerverifiedShow Answer

-In Figure 4-3 above, column C represents which of the following in terms of consumer involvement and product knowledge?

Correct AnswerverifiedShow Answer

In the Maslow hierarchy of needs, the most basic needs are physiological, followed by safety, social, and personal. What category of needs is at the highest level?

Correct AnswerverifiedShow Answer

Which of the following is NOT a strategy used by marketers of high-involvement offerings?

Correct AnswerverifiedShow Answer

The personal, social, and economic significance of the purchase to the consumer, which is known as the level of __________, may cause him or her to skip or minimize one or more stages in the consumer purchase decision process.

Correct AnswerverifiedShow Answer

The five stages a buyer passes through in making choices about which products and services to buy is called the __________.

Correct AnswerverifiedShow Answer

Which type of purchase is most likely to be the result of joint decision-making?

Correct AnswerverifiedShow Answer

Customer satisfaction is an important focus for marketers because

Correct AnswerverifiedShow Answer

There are five stages in the consumer purchase decision process. The third stage is __________.

Correct AnswerverifiedShow Answer

In marketing, advertisements or salespeople can activate a consumer's purchase decision process by

Correct AnswerverifiedShow Answer

-In Figure 4-4 above, E represents the

Correct AnswerverifiedShow Answer

The third stage in the consumer purchase decision process involves evaluating brands in the consideration set based on the evaluative criteria (both objective and subjective) identified during the information search step for the ultimate decision. What is this stage called?

Correct AnswerverifiedShow Answer

Asian Americans who are conversant in English, highly educated, hold professional and managerial positions, and exhibit buying patterns very much like typical American consumers are referred to as __________ Asian Americans.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
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verified
Lifestyle is a mode of living that is id...
View Answer

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verified

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