Question 1

-According to Figure 4-5 above, C defines what level in the Maslow hierarchy of needs?

Accepted Answer

A)  physiological
B)  safety
C)  social
D)  personal
E)  self-actualizationF) B) and D)
G) All of the above

Question 2

Firms such as General Electric (GE) , Johnson & Johnson, Coca-Cola, and British Airways focus their attention on __________ to maximize customer satisfaction and retention in part by offering training to handle complaints, answer questions, and solve consumer problems.

Accepted Answer

A)  value perception
B)  postpurchase behavior
C)  non-competitive pricing
D)  comparison pricing
E)  prepurchase behaviorF) All of the above
G) C) and D)

Question 3

An Acura automobile ad is headlined by a quote from Henry David Thoreau, "Go in the Direction of Your Dreams." This ad is most likely to appeal to consumer's __________ needs in the Maslow hierarchy of needs.

Accepted Answer

A)  physiological
B)  personal
C)  psychological
D)  social
E)  self-actualizationF) A) and D)
G) A) and C)

Question 4

The process of seeing or hearing messages without being aware of them is referred to as

Accepted Answer

A)  selective retention.
B)  subliminal perception.
C)  selective perception.
D)  selective attention.
E)  indifferenceF) A) and C)
G) B) and C)

Question 5

"Which brand of smartphone does my roommate own?" would be a question asked during the __________ stage in the consumer purchase decision process.

Accepted Answer

A)  problem recognition
B)  alternative evaluation
C)  information search
D)  purchase decision
E)  comparisonF) C) and D)
G) A) and B)

Question 6

In the VALS framework, consumers motivated by ideals are guided by knowledge and principle. One segment of the two Ideals-motivated groups, known as __________, have fewer resources and are conservative, conventional people with concrete beliefs based on traditional, established codes such as family, religion, community, and the nation.

Accepted Answer

A)  Experiencers
B)  Believers
C)  Makers
D)  Achievers
E)  ThinkersF) A) and C)
G) B) and D)

Question 7

-Considering Figure 4-5 above, Chanel No. 5 fragrances would be found in what level of the Maslow hierarchy of needs?

Accepted Answer

A)  physiological
B)  self-actualization
C)  personal
D)  safety
E)  socialF) All of the above
G) None of the above

Question 8

In the VALS framework, those consumers who are practical and deliberate information-seekers, and who value durability and functionality in products over styling and newness are called

Accepted Answer

A)  Experiencers.
B)  Achievers.
C)  Believers.
D)  Thinkers.
E)  Innovators.F) C) and E)
G) C) and D)

Question 9

-In Figure 4-4 above, C represents the __________ influences that can affect the consumer purchase decision process.

Accepted Answer

A)  sociocultural
B)  economic
C)  environmental
D)  situational
E)  market dominatedF) B) and E)
G) All of the above

Question 10

BzzAgent is a firm that specializes in a marketing strategy known as

Accepted Answer

A)  sting.
B)  teaser advertising.
C)  spin.
D)  buzz.
E)  viral marketing.F) C) and D)
G) B) and C)

Question 11

Which problem solving variation would likely be used for clothing, sheets, towels, or electric can openers?

Accepted Answer

A)  routine response behavior
B)  limited problem solving
C)  extended problem solving
D)  simulated selection
E)  integrated problem solvingF) A) and B)
G) B) and E)

Question 12

-According to Figure 4-5 above, B defines what level in the Maslow hierarchy of needs?

Accepted Answer

A)  physiological
B)  safety
C)  social
D)  personal
E)  self-actualizationF) D) and E)
G) None of the above

Question 13

As a result of __________, consumers do not remember all the information they see, read, or hear, even minutes after exposure to it.

Accepted Answer

A)  selective retention
B)  selective comprehension
C)  selective exposure
D)  selective perception
E)  subliminal discriminationF) B) and C)
G) C) and D)

Question 14

In the VALS framework, achievement-motivated consumers who have a lower levels of education and household income than Achievers are called __________.

Accepted Answer

A)  Believers
B)  Experiencers
C)  Strivers
D)  Makers
E)  SurvivorsF) B) and E)
G) B) and D)

Question 15

Temporal effects include

Accepted Answer

A)  the purpose of the purchase.
B)  the presence of other people.
C)  the time of day of the purchase.
D)  the crowding in retail stores.
E)  the consumer's mood while engaged in the purchaseF) None of the above
G) C) and D)

Question 16

The set of values, ideas, and attitudes that are learned and shared among the members of a group is referred to as __________.

Accepted Answer

A)  national character
B)  culture
C)  social class
D)  code of ethics
E)  ethnic ideologyF) A) and D)
G) A) and E)

Question 17

What percentage of all consumer conversations about brands happens online?

Accepted Answer

A)  5 percent
B)  10 percent
C)  15 percent
D)  25 percent
E)  40 percentF) C) and D)
G) A) and E)

Question 18

Scanning your memory for previous experiences with products or brands occurs during which stage of the consumer purchase decision process?

Accepted Answer

A)  information search
B)  purchase decision
C)  alternative evaluation
D)  postpurchase behavior
E)  problem recognitionF) A) and C)
G) B) and D)

Question 19

Subliminal perception refers to

Accepted Answer

A)  the process of seeing or hearing messages without being aware of them.
B)  a person's innate ability to read non-verbal cues like body language and facial expressions.
C)  the ability of a person to understand the allegorical meanings behind words, sentences, or paragraphs communicated in writing or speech.
D)  the process of being brainwashed to the point of acting in a way that is contrary to or inconsistent with ones normal behavior.
E)  the inability of a person to communicate due to lack of background knowledge or experienceF) A) and B)
G) A) and C)

Question 20

In the Maslow hierarchy of needs, those needs which are basic to survival and which must be satisfied first are referred to as

Accepted Answer

A)  physiological needs.
B)  safety needs.
C)  social needs.
D)  personal needs.
E)  self-actualization needs.F) None of the above
G) B) and D)

Exam 4: Understanding Consumer Behavior

Which problem solving variation would likely be used for clothing, sheets, towels, or electric can openers?

Correct Answer
verified

In the VALS framework, those consumers who are practical and deliberate information-seekers, and who value durability and functionality in products over styling and newness are called

Correct Answer
verified

An Acura automobile ad is headlined by a quote from Henry David Thoreau, "Go in the Direction of Your Dreams." This ad is most likely to appeal to consumer's __________ needs in the Maslow hierarchy of needs.

Correct Answer
verified

As a result of __________, consumers do not remember all the information they see, read, or hear, even minutes after exposure to it.

Correct Answer
verified

BzzAgent is a firm that specializes in a marketing strategy known as

Correct Answer
verified

-According to Figure 4-5 above, B defines what level in the Maslow hierarchy of needs?

Correct Answer
verified

In the VALS framework, achievement-motivated consumers who have a lower levels of education and household income than Achievers are called __________.

Correct Answer
verified

-According to Figure 4-5 above, C defines what level in the Maslow hierarchy of needs?

Correct Answer
verified

"Which brand of smartphone does my roommate own?" would be a question asked during the __________ stage in the consumer purchase decision process.

Correct Answer
verified

In the Maslow hierarchy of needs, those needs which are basic to survival and which must be satisfied first are referred to as

Correct Answer
verified

Correct Answer
verified

-In Figure 4-4 above, C represents the __________ influences that can affect the consumer purchase decision process.

Correct Answer
verified

The set of values, ideas, and attitudes that are learned and shared among the members of a group is referred to as __________.

Correct Answer
verified

Subliminal perception refers to

Correct Answer
verified

Temporal effects include

Correct Answer
verified

Scanning your memory for previous experiences with products or brands occurs during which stage of the consumer purchase decision process?

Correct Answer
verified

What percentage of all consumer conversations about brands happens online?

Correct Answer
verified

Firms such as General Electric (GE) , Johnson & Johnson, Coca-Cola, and British Airways focus their attention on __________ to maximize customer satisfaction and retention in part by offering training to handle complaints, answer questions, and solve consumer problems.

Correct Answer
verified

-Considering Figure 4-5 above, Chanel No. 5 fragrances would be found in what level of the Maslow hierarchy of needs?

Correct Answer
verified

The process of seeing or hearing messages without being aware of them is referred to as

Correct Answer
verified

Exam 4: Understanding Consumer Behavior

Which problem solving variation would likely be used for clothing, sheets, towels, or electric can openers?

Correct AnswerverifiedShow Answer

In the VALS framework, those consumers who are practical and deliberate information-seekers, and who value durability and functionality in products over styling and newness are called

Correct AnswerverifiedShow Answer

An Acura automobile ad is headlined by a quote from Henry David Thoreau, "Go in the Direction of Your Dreams." This ad is most likely to appeal to consumer's __________ needs in the Maslow hierarchy of needs.

Correct AnswerverifiedShow Answer

As a result of __________, consumers do not remember all the information they see, read, or hear, even minutes after exposure to it.

Correct AnswerverifiedShow Answer

BzzAgent is a firm that specializes in a marketing strategy known as

Correct AnswerverifiedShow Answer

-According to Figure 4-5 above, B defines what level in the Maslow hierarchy of needs?

Correct AnswerverifiedShow Answer

In the VALS framework, achievement-motivated consumers who have a lower levels of education and household income than Achievers are called __________.

Correct AnswerverifiedShow Answer

-According to Figure 4-5 above, C defines what level in the Maslow hierarchy of needs?

Correct AnswerverifiedShow Answer

"Which brand of smartphone does my roommate own?" would be a question asked during the __________ stage in the consumer purchase decision process.

Correct AnswerverifiedShow Answer

In the Maslow hierarchy of needs, those needs which are basic to survival and which must be satisfied first are referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

-In Figure 4-4 above, C represents the __________ influences that can affect the consumer purchase decision process.

Correct AnswerverifiedShow Answer

The set of values, ideas, and attitudes that are learned and shared among the members of a group is referred to as __________.

Correct AnswerverifiedShow Answer

Subliminal perception refers to

Correct AnswerverifiedShow Answer

Temporal effects include

Correct AnswerverifiedShow Answer

Scanning your memory for previous experiences with products or brands occurs during which stage of the consumer purchase decision process?

Correct AnswerverifiedShow Answer

What percentage of all consumer conversations about brands happens online?

Correct AnswerverifiedShow Answer

Firms such as General Electric (GE) , Johnson & Johnson, Coca-Cola, and British Airways focus their attention on __________ to maximize customer satisfaction and retention in part by offering training to handle complaints, answer questions, and solve consumer problems.

Correct AnswerverifiedShow Answer

-Considering Figure 4-5 above, Chanel No. 5 fragrances would be found in what level of the Maslow hierarchy of needs?

Correct AnswerverifiedShow Answer

The process of seeing or hearing messages without being aware of them is referred to as

Correct AnswerverifiedShow Answer

Correct Answer
verified

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