Question 1

__________ influences on consumer behavior result from three sources: consumer socialization, passage through the family life cycle, and decision-making within the family or household.

Accepted Answer

A)  Functional
B)  Situational
C)  Social
D)  Family
E)  PersonalF) B) and C)
G) B) and E)

Question 2

A movie theater owner embedded brief messages during trailers before showing the feature film. The messages, which flashed on the screen for such a short time that moviegoers were not consciously aware of them, urged consumers to "Drink Coke" and to "Eat Popcorn," encouraging them to visit the snack lobby. Research has shown what about such messages?

Accepted Answer

A)  Selective perception overrides advertising messages.
B)  Selective exposure is difficult for marketers to surmount.
C)  Subliminal messages have limited effects on behavior.
D)  Subliminal perception enables marketers to motivate consumers to take an action.
E)  Subliminal messages were deemed illegal by the Federal Trade Commission at the time these were shown in the movie theater.F) A) and B)
G) C) and E)

Question 3

A learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way is referred to as a(n)  __________.

Accepted Answer

A)  attitude
B)  belief
C)  value
D)  motivation
E)  perceptionF) C) and E)
G) C) and D)

Question 4

While watching TV one evening, your stomach growls. You see an ad for Jimmy John's. You walk to Jimmy John's and buy a sandwich, which tastes great. In terms of behavioral learning, walking to the sandwich shop and buying a sandwich is a __________.

Accepted Answer

A)  drive
B)  response
C)  reinforcement
D)  cue
E)  promptF) D) and E)
G) A) and C)

Question 5

Why is learning important to marketing?

Accepted Answer

Learning is important to marketing becau...

Question 6

If you read the chapters from your marketing textbook the night before this test and still could not remember several of the correct marketing terms to do well on the exam, this may be the result of

Accepted Answer

A)  selective retention.
B)  selective comprehension.
C)  selective exposure.
D)  selective perception.
E)  subliminal perception.F) A) and E)
G) A) and B)

Question 7

Prexa was offended by the brand name of a new product for women. She believed the name of the product was demeaning and that it reflected a negative attitude of the manufacturer towards women in general. Although this may simply be the result of __________, if other women interpreted the name choice the same way, it is likely this product would fail.

Accepted Answer

A)  selective retention
B)  selective comprehension
C)  selective exposure
D)  selective analysis
E)  stimulus discriminationF) B) and C)
G) A) and C)

Question 8

Based on the stages of the family life cycle, which of the following groups most likely has the largest amount of discretionary income?

Accepted Answer

A)  young couples without children
B)  single parents with children
C)  young singles
D)  young married couples with children
E)  middle-aged couples with childrenF) D) and E)
G) None of the above

Question 9

Sensitivity to consumers' consumption or use experience, whether they are satisfied or dissatisfied, is extremely important in their __________.

Accepted Answer

A)  consideration set assessment
B)  prepurchase behavior
C)  evaluative criteria selection
D)  value perceptions
E)  information searchF) None of the above
G) B) and D)

Question 10

Nico wants to buy a new digital camera for his semester studying abroad but he knows very little about cameras himself, having never owned one. As a result, he has begun asking for advice from friends and relatives. In addition, he has talked to a salesperson at a Wolf camera shop and Best Buy and has looked at some websites. Nico is engaging in

Accepted Answer

A)  problem recognition.
B)  an internal search.
C)  the purchase decision.
D)  an external search.
E)  the creation of an antecedent stateF) B) and D)
G) C) and D)

Question 11

Jenn needed to have another set of keys made for her apartment so she went to Home Depot to have it done since she remembered her dad going there. This is an example of

Accepted Answer

A)  limited problem solving.
B)  extended problem solving.
C)  situational problem solving.
D)  routine problem solving.
E)  integrated problem solving.F) A) and D)
G) All of the above

Question 12

All of the following are five situational influences can have an impact on a consumer's purchase decision process EXCEPT:

Accepted Answer

A)  physical surroundings.
B)  purchase task.
C)  temporal effects.
D)  consumer socialization.
E)  antecedent states.F) B) and E)
G) B) and D)

Question 13

When the state of Virginia touts the slogan "Virginia is for Lovers," it is trying to appeal to people's __________ in order to attract them as potential residents, part of its workforce, or vacationers.

Accepted Answer

A)  self-concept
B)  individualized perception
C)  self-evaluation
D)  self-actualization
E)  personal perceptionF) B) and C)
G) A) and B)

Question 14

What attitude change approach did Colgate marketers use to encourage consumers to purchase its product when it began to include the antibacterial agent triclosan in its product?

Accepted Answer

A)  changing beliefs about the extent to which a brand has certain attributes
B)  changing the perceived importance of attributes
C)  adding new attributes to the product
D)  providing free trials of the new product
E)  obtaining a seal of approval to reduce consumers' risk and encourage purchasesF) A) and E)
G) C) and D)

Question 15

Nicole gives her young daughter Kelli an allowance of $5 a week. Sometimes, Nicole takes Kelli shopping. But if Kelli wants something that costs more than she has saved, Nicole reminds her she needs to keep saving. When Kelli is finally able to purchase a special, more expensive item, she is allowed to pay for it herself, including bringing the product to the sales clerk to complete the purchase. In this way, Nicole encourages the development of Kelli's

Accepted Answer

A)  consumer assimilation.
B)  consumer acculturation.
C)  purchasing socialization.
D)  consumer socialization.
E)  purchasing enculturation.F) None of the above
G) B) and E)

Question 16

Selective retention is most likely to occur during which stage of the consumer purchase decision process?

Accepted Answer

A)  information search
B)  purchase decision
C)  alternative evaluation
D)  postpurchase behavior
E)  problem recognitionF) A) and E)
G) D) and E)

Question 17

When the marketing student said, "It's really hard for me to get to class on time without a car," she was entering which stage of the consumer purchase decision process?

Accepted Answer

A)  purchase decision
B)  alternative evaluation
C)  information search
D)  problem recognition
E)  postpurchase behaviorF) B) and D)
G) B) and C)

Question 18

Enlightened carmakers have hired women designers, engineers, and marketing executives to better understand the way women decide to buy new cars. They learned that

Accepted Answer

A)  meeting the expectations of men during the new-car purchasing process was more difficult than meeting those of women.
B)  men make the majority of new-car purchasing decisions.
C)  women and men think differently about the new-car buying experience.
D)  women care more about quality than men.
E)  men care more about price than women.F) A) and B)
G) C) and E)

Question 19

In the VALS framework, consumers with the least resources of any segment represent a modest market for most products and services, and are loyal to favorite brands, especially if they can be purchased at a discount are referred to as __________.

Accepted Answer

A)  Strivers
B)  Believers
C)  Survivors
D)  Makers
E)  ThinkersF) B) and E)
G) B) and C)

Question 20

Which of the following is the largest racial/ethnic subculture in the United States?

Accepted Answer

A)  Asian Americans
B)  Hispanics
C)  Caucasians
D)  African Americans
E)  Native AmericansF) A) and B)
G) All of the above

Exam 4: Understanding Consumer Behavior

Correct Answer
verified

In the VALS framework, consumers with the least resources of any segment represent a modest market for most products and services, and are loyal to favorite brands, especially if they can be purchased at a discount are referred to as __________.

Correct Answer
verified

All of the following are five situational influences can have an impact on a consumer's purchase decision process EXCEPT:

Correct Answer
verified

When the state of Virginia touts the slogan "Virginia is for Lovers," it is trying to appeal to people's __________ in order to attract them as potential residents, part of its workforce, or vacationers.

Correct Answer
verified

Selective retention is most likely to occur during which stage of the consumer purchase decision process?

Correct Answer
verified

Correct Answer
verified

Enlightened carmakers have hired women designers, engineers, and marketing executives to better understand the way women decide to buy new cars. They learned that

Correct Answer
verified

Correct Answer
verified

A learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way is referred to as a(n) __________.

Correct Answer
verified

While watching TV one evening, your stomach growls. You see an ad for Jimmy John's. You walk to Jimmy John's and buy a sandwich, which tastes great. In terms of behavioral learning, walking to the sandwich shop and buying a sandwich is a __________.

Correct Answer
verified

Sensitivity to consumers' consumption or use experience, whether they are satisfied or dissatisfied, is extremely important in their __________.

Correct Answer
verified

Correct Answer
verified

What attitude change approach did Colgate marketers use to encourage consumers to purchase its product when it began to include the antibacterial agent triclosan in its product?

Correct Answer
verified

Jenn needed to have another set of keys made for her apartment so she went to Home Depot to have it done since she remembered her dad going there. This is an example of

Correct Answer
verified

If you read the chapters from your marketing textbook the night before this test and still could not remember several of the correct marketing terms to do well on the exam, this may be the result of

Correct Answer
verified

When the marketing student said, "It's really hard for me to get to class on time without a car," she was entering which stage of the consumer purchase decision process?

Correct Answer
verified

Which of the following is the largest racial/ethnic subculture in the United States?

Correct Answer
verified

__________ influences on consumer behavior result from three sources: consumer socialization, passage through the family life cycle, and decision-making within the family or household.

Correct Answer
verified

Based on the stages of the family life cycle, which of the following groups most likely has the largest amount of discretionary income?

Correct Answer
verified

Why is learning important to marketing?

Correct Answer
verified
Learning is important to marketing becau...
View Answer

Exam 4: Understanding Consumer Behavior

Correct AnswerverifiedShow Answer

In the VALS framework, consumers with the least resources of any segment represent a modest market for most products and services, and are loyal to favorite brands, especially if they can be purchased at a discount are referred to as __________.

Correct AnswerverifiedShow Answer

All of the following are five situational influences can have an impact on a consumer's purchase decision process EXCEPT:

Correct AnswerverifiedShow Answer

When the state of Virginia touts the slogan "Virginia is for Lovers," it is trying to appeal to people's __________ in order to attract them as potential residents, part of its workforce, or vacationers.

Correct AnswerverifiedShow Answer

Selective retention is most likely to occur during which stage of the consumer purchase decision process?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Enlightened carmakers have hired women designers, engineers, and marketing executives to better understand the way women decide to buy new cars. They learned that

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way is referred to as a(n) __________.

Correct AnswerverifiedShow Answer

While watching TV one evening, your stomach growls. You see an ad for Jimmy John's. You walk to Jimmy John's and buy a sandwich, which tastes great. In terms of behavioral learning, walking to the sandwich shop and buying a sandwich is a __________.

Correct AnswerverifiedShow Answer

Sensitivity to consumers' consumption or use experience, whether they are satisfied or dissatisfied, is extremely important in their __________.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

What attitude change approach did Colgate marketers use to encourage consumers to purchase its product when it began to include the antibacterial agent triclosan in its product?

Correct AnswerverifiedShow Answer

Jenn needed to have another set of keys made for her apartment so she went to Home Depot to have it done since she remembered her dad going there. This is an example of

Correct AnswerverifiedShow Answer

If you read the chapters from your marketing textbook the night before this test and still could not remember several of the correct marketing terms to do well on the exam, this may be the result of

Correct AnswerverifiedShow Answer

When the marketing student said, "It's really hard for me to get to class on time without a car," she was entering which stage of the consumer purchase decision process?

Correct AnswerverifiedShow Answer

Which of the following is the largest racial/ethnic subculture in the United States?

Correct AnswerverifiedShow Answer

__________ influences on consumer behavior result from three sources: consumer socialization, passage through the family life cycle, and decision-making within the family or household.

Correct AnswerverifiedShow Answer

Based on the stages of the family life cycle, which of the following groups most likely has the largest amount of discretionary income?

Correct AnswerverifiedShow Answer

Why is learning important to marketing?

Correct AnswerverifiedLearning is important to marketing becau...View AnswerShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Learning is important to marketing becau...
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