Question 1

Registration under the Lanham Act provides important advantages to a trademark owner that has used the trademark in interstate or foreign commerce, but it does not

Accepted Answer

A)  allow a trademark to be used for more than 83 years.
B)  provide reciprocity with foreign firms allowing their trademarks to be honored here.
C)  prevent other firms from obtaining similar trademarks for significant improvements on the original product.
D)  guarantee protection under the Trademark Law Revision Act.
E)  confer ownership.F) All of the above
G) B) and E)

Question 2

During the holiday shopping season, many catalog retailers offer buyers price reductions, coupons, two-for-one deals, and/or free delivery. This is because these catalog retailers operate in a(n)  __________ environment.

Accepted Answer

A)  pure competition
B)  oligopoly
C)  monopolistic competition
D)  monopoly
E)  marginal competitionF) B) and C)
G) C) and D)

Question 3

Which generational cohort is also known as the baby bust? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Accepted Answer

The baby boom cohort is followed by Gene...

Question 4

The two major purposes for any trademark statute are to

Accepted Answer

A)  (1)  protect the investment of energy, time, and money that the owner of a trademark has invested in the development of the product and (2)  guarantee the owner of the trademark complete rights to his work for the duration of the owner's lifetime.
B)  (1)  protect the inventor's individual rights and (2)  provide the company with the maximum profits possible.
C)  protect the rights of the inventor both here and abroad.
D)  (1)  protect the public so they will get the product it wants and asks for and (2)  protect the government so it will be able to collect its fair share of taxes from the revenues generated.
E)  (1)  protect the firm selling the trademarked product and (2)  protect the consumer buying the product.F) All of the above
G) A) and B)

Question 5

Americans born between 1977 and 1994 are referred to as __________.

Accepted Answer

A)  Generation X
B)  baby boomers
C)  Generation Y
D)  baby busters
E)  Generation ZF) D) and E)
G) A) and E)

Question 6

FedEx and UPS are converting their delivery trucks with standard diesel engines to more fuel-efficient and cleaner hybrid-electric vehicles, which can cut fuel costs by half and lower fuel emissions by 90 percent. These vehicles are marked as low-emission hydraulic hybrids right on the side of the trucks. This is an example of

Accepted Answer

A)  demarketing.
B)  triple-top line marketing.
C)  preemptive compliance.
D)  green marketing.
E)  cause marketing.F) C) and D)
G) A) and C)

Question 7

According to the personal moral philosophy of __________, if the benefits exceed the costs, the behavior is ethical.

Accepted Answer

A)  hedonism
B)  utilitarianism
C)  existentialism
D)  moral idealism
E)  socialismF) A) and C)
G) A) and D)

Question 8

In a recent issue of AARP The Magazine, a print ad for State Farm Insurance annuities advises readers that "The company has helped you enjoy your time with the kids and it can now help you enjoy your time without them." The ad is most likely targeted toward which generational cohort?

Accepted Answer

A)  Generation X
B)  baby busters
C)  Generation Y
D)  the greatest generation
E)  baby boomersF) A) and D)
G) B) and D)

Question 9

Which of the following statements best describes the activities of a whistle-blower?

Accepted Answer

A)  Mattel employees were sorry that 150 of the 10 million Power Wheels cars and trucks the company sold had caught on fire.
B)  Mattel research engineers proved that the spate of fires in the company's Power Wheels cars and trucks was the result of consumers' tinkering with the engine.
C)  A former Mattel employee owned one of the Mattel Power Wheel cars that caught on fire and slightly burned its rider.
D)  The Consumer Product Safety Commission investigated the fires and ordered a recall to repair all of the 10 million units that had been sold.
E)  A Mattel employee reported to the Consumer Product Safety Commission that Mattel knowingly sold Power Wheels with an electrical system that could catch on fire after prolonged useF) A) and B)
G) None of the above

Question 10

Many consumers are committed to brands with a strong link to social action. An example of this would be

Accepted Answer

A)  McDonald's "I'm Lovin' It" campaign.
B)  Brita's "Filter for Good" campaign.
C)  Diesel's "Be Stupid" campaign.
D)  Liz Claiborne's "Claiborne for Men" campaign.
E)  Samsung's "The Jitterbug" campaign.F) A) and E)
G) A) and C)

Question 11

Approximately one in __________ U.S. residents is African American, American Indian or Alaska Native, Asian American, or Native Hawaiian or Pacific Islander.

Accepted Answer

A)  ten
B)  seven
C)  five
D)  three
E)  twoF) None of the above
G) A) and D)

Question 12

Sustainable development refers to

Accepted Answer

A)  placing restraints on a company's growth until all ancillary support services are in place to ensure a new venture's success.
B)  global economies that are slowly moving from an agrarian-base to an industrial base.
C)  adhering to worldwide standards for environmental quality and green marketing practices.
D)  marketing efforts to produce, promote, and reclaim environmentally sensitive products.
E)  conducting business in a way that protects the natural environment while making economic progress.F) C) and D)
G) B) and E)

Question 13

A key difference between cause marketing and a charitable contribution is

Accepted Answer

A)  a charitable contribution provides an organization with a lower tax deduction.
B)  there is no limit to the amount of charitable deductions a firm can make, but a firm is limited to the number of cause marketing efforts it can make during a fiscal year.
C)  charitable donations are contributed at the sole discretion of the firm; cause marketing is the amount is directly affected by consumers' purchases.
D)  cause marketing is generally linked to public causes and concerns while straight charitable contributions are generally given to private institutions.
E)  there is essentially no difference between a charitable contribution and cause marketing.F) B) and E)
G) B) and D)

Question 14

The Latin phrase caveat emptor is a legal concept that translates as

Accepted Answer

A)  Cash on delivery.
B)  Let the buyer beware.
C)  Let's make a deal.
D)  Be informed.
E)  Such is lifE.Key term definition - caveat emptor.F) C) and D)
G) A) and B)

Question 15

Recently, ink has been developed that will conduct electricity. The application for this ink is to print circuitry that can be read electronically. This may help to drive down the cost of radio frequency (RFID)  tags that are currently used in industry. This is an example of how __________ forces are applied to industry.

Accepted Answer

A)  ecological
B)  regulatory
C)  technological
D)  competitive
E)  marketing mixF) B) and E)
G) B) and C)

Question 16

Whistle-blowers refer to

Accepted Answer

A)  employees who are simultaneously employed by competing firms and who trade company secrets.
B)  employees who blackmail or extort money from their employers.
C)  employees who are coerced by their employers to participate in illegal or unethical activities.
D)  customers who report unethical or illegal actions of the firms that market the offerings they purchased.
E)  employees who report unethical or illegal actions of their employers.F) B) and D)
G) A) and D)

Question 17

-The Prudential ad shown above is targeted at which generational cohort?

Accepted Answer

A)  echo-boomers
B)  Generation Xers
C)  Generation Yers
D)  baby boomers
E)  baby bustersF) A) and D)
G) All of the above

Question 18

Discretionary income refers to

Accepted Answer

A)  the money deducted from a person's paycheck to pay for federal, state, and local taxes.
B)  the total amount of money made by a single individual during his or her lifetime.
C)  the money a consumer has left after paying taxes to use for necessities such as food, shelter, clothing, and transportation.
D)  the money that is spent for necessities or charitable causes that is exempt from taxation.
E)  the money that remains after paying for taxes and necessities.F) C) and D)
G) All of the above

Question 19

Since __________ is typically regulated by the state or federal government, marketing plays a relatively small role in this setting.

Accepted Answer

A)  pure competition
B)  a pure monopoly
C)  an oligopoly
D)  monopolistic competition
E)  a megopolyF) A) and E)
G) B) and C)

Question 20

Which of the following is considered one of the major factors that influences an individual's personal moral philosophy and ethical behavior?

Accepted Answer

A)  organizational structures
B)  legislation
C)  federal regulatory agencies
D)  a nation's moral philosophy
E)  business culture and industry practicesF) All of the above
G) None of the above

Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

The Latin phrase caveat emptor is a legal concept that translates as

Correct Answer
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Many consumers are committed to brands with a strong link to social action. An example of this would be

Correct Answer
verified

Correct Answer
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Registration under the Lanham Act provides important advantages to a trademark owner that has used the trademark in interstate or foreign commerce, but it does not

Correct Answer
verified

Approximately one in __________ U.S. residents is African American, American Indian or Alaska Native, Asian American, or Native Hawaiian or Pacific Islander.

Correct Answer
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Discretionary income refers to

Correct Answer
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Since __________ is typically regulated by the state or federal government, marketing plays a relatively small role in this setting.

Correct Answer
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-The Prudential ad shown above is targeted at which generational cohort?

Correct Answer
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Americans born between 1977 and 1994 are referred to as __________.

Correct Answer
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The two major purposes for any trademark statute are to

Correct Answer
verified

Correct Answer
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A key difference between cause marketing and a charitable contribution is

Correct Answer
verified

Which generational cohort is also known as the baby bust? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Correct Answer
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The baby boom cohort is followed by Gene...
View Answer

Which of the following is considered one of the major factors that influences an individual's personal moral philosophy and ethical behavior?

Correct Answer
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According to the personal moral philosophy of __________, if the benefits exceed the costs, the behavior is ethical.

Correct Answer
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Whistle-blowers refer to

Correct Answer
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During the holiday shopping season, many catalog retailers offer buyers price reductions, coupons, two-for-one deals, and/or free delivery. This is because these catalog retailers operate in a(n) __________ environment.

Correct Answer
verified

Which of the following statements best describes the activities of a whistle-blower?

Correct Answer
verified

In a recent issue of AARP The Magazine, a print ad for State Farm Insurance annuities advises readers that "The company has helped you enjoy your time with the kids and it can now help you enjoy your time without them." The ad is most likely targeted toward which generational cohort?

Correct Answer
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Sustainable development refers to

Correct Answer
verified

Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

The Latin phrase caveat emptor is a legal concept that translates as

Correct AnswerverifiedShow Answer

Many consumers are committed to brands with a strong link to social action. An example of this would be

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Registration under the Lanham Act provides important advantages to a trademark owner that has used the trademark in interstate or foreign commerce, but it does not

Correct AnswerverifiedShow Answer

Approximately one in __________ U.S. residents is African American, American Indian or Alaska Native, Asian American, or Native Hawaiian or Pacific Islander.

Correct AnswerverifiedShow Answer

Discretionary income refers to

Correct AnswerverifiedShow Answer

Since __________ is typically regulated by the state or federal government, marketing plays a relatively small role in this setting.

Correct AnswerverifiedShow Answer

-The Prudential ad shown above is targeted at which generational cohort?

Correct AnswerverifiedShow Answer

Americans born between 1977 and 1994 are referred to as __________.

Correct AnswerverifiedShow Answer

The two major purposes for any trademark statute are to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A key difference between cause marketing and a charitable contribution is

Correct AnswerverifiedShow Answer

Which generational cohort is also known as the baby bust? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Correct AnswerverifiedThe baby boom cohort is followed by Gene...View AnswerShow Answer

Which of the following is considered one of the major factors that influences an individual's personal moral philosophy and ethical behavior?

Correct AnswerverifiedShow Answer

According to the personal moral philosophy of __________, if the benefits exceed the costs, the behavior is ethical.

Correct AnswerverifiedShow Answer

Whistle-blowers refer to

Correct AnswerverifiedShow Answer

During the holiday shopping season, many catalog retailers offer buyers price reductions, coupons, two-for-one deals, and/or free delivery. This is because these catalog retailers operate in a(n) __________ environment.

Correct AnswerverifiedShow Answer

Which of the following statements best describes the activities of a whistle-blower?

Correct AnswerverifiedShow Answer

In a recent issue of AARP The Magazine, a print ad for State Farm Insurance annuities advises readers that "The company has helped you enjoy your time with the kids and it can now help you enjoy your time without them." The ad is most likely targeted toward which generational cohort?

Correct AnswerverifiedShow Answer

Sustainable development refers to

Correct AnswerverifiedShow Answer

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The baby boom cohort is followed by Gene...
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