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Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

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Question 171

Multiple Choice

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Which of the following statements concerning cause marketing is most accurate?

A) The vast majority of consumers say they will switch to a brand that supports a good cause, provided the price and quality of the brands are equal.
B) The profits generated by cause marketing are usually based in "goodwill" rather than actual revenue.
C) The positive effects of cause marketing are significant during the promotion, but they lose their benefit almost immediately after the promotion runs its course.
D) Cause marketing rarely creates a point of difference for the firm that engages in this marketing practice.
E) Women are much more suspicious about the sincerity of cause marketing programs than men; therefore, their contributions are significantly less.

F) A) and B)
G) A) and E)

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Question 172

Multiple Choice

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In the 1960s, President Kennedy developed what is known as the Consumer Bill of Rights. This legislation represents limitations to the legal concept of ________ that was pervasive before that.

A) utilitarianism
B) self-regulation
C) economic espionage
D) consumerism
E) caveat emptor

F) B) and D)
G) A) and B)

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Question 173

Multiple Choice

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The idea that organizations are part of a larger society and are accountable to that society for their actions is referred to as

Mattel's Cabbage Patch Snacktime Kids doll was designed to eat plastic toys that were drawn into the doll's motorized mouth. However, despite extensive testing, the doll was found to "eat" the child's hair and was subsequently recalled and discontinued. Mattel discontinued the item because of consumers' right to

Concern that Microsoft's 86 percent share of the PC operating system market was a __________ that limited consumers' Internet access to its Internet Explorer browser instead of offering them a choice of browser led to lawsuits and consent decrees from the U.S. Justice Department and investigations and fines from the European Union.

Cause marketing refers to

By 2015, which racial or ethnic group will have the greatest economic impact in the U.S. in terms of its buying power?

Gross income refers to

A time of declining economic activity when businesses decrease production, unemployment rises, and many consumers have less money to spend is referred to as

In 1998, President Clinton signed the Digital Millennium Copyright Act, which

The owners of Ben & Jerry's Homemade, Inc. adhere to the belief that the company should not harm the environment in any way but actually improve it. This is an example of __________.

Business culture affects ethical behavior in competition. Two kinds of unethical behavior are most common:

Combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different races are referred to as __________ marketing programs.

When shopping on the Internet, most consumers assume their personal information is confidential. Subscribers to America Online (AOL) were upset when AOL proposed giving member information to its partners without telling them. This is related most directly to consumers' right to

The term that describes the change in the growth of the world's population is called the __________.

The recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth is referred to as

Consumerism refers to

Disposable income refers to

Copyrights, trademarks, and patents are viewed as intellectual property. In the U.S., unauthorized use, reproduction, or distribution of intellectual property is illegal. Yet in China, copying enjoys a long tradition and does not carry a stigma. For example, copying a masterpiece was historically considered an art form in its own right. The difference between the countries shows that __________ affect(s) the perception of ethical behavior held in each.

The purpose of __________ is to give the author of a literary, dramatic, musical, or artistic work the exclusive right to print, perform, or otherwise copy that work.