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Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

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Question 191

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Culture serves as a socializing force that dictates what is morally right and just, which means that moral standards

A) are relative to particular societies.
B) must be universal in order for cross-cultural marketing to be effective.
C) are fluid and very easy to change.
D) are cyclical so it is important to change with the times.
E) are concrete; something is either right or wrong.

F) B) and D)
G) A) and E)

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Question 192

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MasterCard International links usage of its card with fund raising for institutions that combat cancer, heart disease, child abuse, and muscular dystrophy. MasterCard gives a modest percentage of charges from its credit card charges to the institutions. What is this called and how does it affect cardholders' behavior?

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This practice is called cause marketing,...

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Question 193

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Paul Avery is a salesperson at the only Ford automobile dealership in Wausau, Wisconsin. However, there are several other auto dealerships in town, offering both domestic and foreign cars and trucks. Paul works hard to keep his customers satisfied because he knows that if his customers are unhappy, they can simply buy a car from one of the several other comparable dealers in Wausau. This marketing environment is an example of

The Lanham Act cannot protect the rights to a trademark if

Consider the Coke-Pepsi photo above. What was the consequence to the Coca-Cola employee who tried to sell classified information to Pepsi?

All of the following are examples of economic espionage EXCEPT:

What is environmental scanning? Using the five environmental forces that affect organizations, describe considerations for conducting environmental scanning for a new model of automobile.

During its Drive to End Hunger campaign to help fight hunger among the nearly nine million older Americans, Quaker State donated 25 cents per bottle sold of five-quart specially-marked oil products to the AARP Foundation that works on this issue. This is an example of

Which one of the following is a value that would be commonly held in the United States today?

In 2008, Apple filed for and received approval from the U.S. Patent and Trademark Office to trademark the "App Store" name to describe a service that allows its iPhone and iPad customers to purchase and download applications, video games, and other software. Over the past few years, Apple has invested millions in advertising and publicity and customers have purchased millions of dollars of software from its "App Store." However, Amazon.com claims that Apple did not have exclusive rights to the name because other firms used it to describe their online storefronts where consumers can obtain software for smartphones and tablet devices. In March 2011, Apple filed a lawsuit against Amazon for violating its trademark. Why should Apple rigorously protect its "App Store" trademark?

The personal moral philosophy of utilitarianism underlies the economic tenets of

HomeWorRx Referral Network profiles home service companies for homeowners looking for a contractor or handyman. To ensure that companies they recommend are reliable, HomeWorRx checks the business licenses, insurance coverages, Better Business Bureau records, and three trade references. The recommended home service company also has to agree to a(n) __________, which includes maintaining professionalism and guaranteeing the quality of its work.

A formal statement of ethical principles and rules of conduct is referred to as a(n)

Which of the following statements regarding social forces is most accurate?

Arrowhead Brand Mountain Spring Water recently changed its bottle by reducing the size of its label by one-third, using 30% less plastic, and making the bottle more flexible for easier recycling. These efforts are part of the company's goal to engage in __________.

Emily had an excellent year as a salesperson in 2014, earning $97,000. She paid $37,000 for necessities such as mortgage, food, and clothing. Her state and federal income taxes totaled $24,000. What was her disposable income?

A recent survey found that 79 percent of Internet and e-commerce companies take absolutely no social responsibility. Even more worrying is the finding that 75 percent of these Internet companies justify this omission on the grounds that they don't have any environmental or social impacts, while 55 percent said they didn't have time to think about these issues, and 50 percent said they didn't have the expertise to address them. Would these Internet-based companies benefit from acting more socially responsible? Explain your answer.

The generation of children born between 1977 and 1994 is sometimes referred to as

One of Toyota's top goals has been to develop advanced vehicle technologies to complement existing ones. The G21 vision arose out of this goal, which eventually led to the production of which of the following vehicles?