Question 1

The set of environmental forces that consists of the demographic characteristics of the population and its culture is referred to as

Accepted Answer

A)  social forces.
B)  economic forces.
C)  consumer forces.
D)  cultural forces.
E)  market forces.F) None of the above
G) C) and D)

Question 2

Recently, the number of people who attended music concerts, plays, and other live entertainment increased because they had the __________ to enjoy these activities.

Accepted Answer

A)  gross income
B)  bonus income
C)  profit
D)  disposable income
E)  discretionary incomeF) C) and D)
G) A) and E)

Question 3

The Better Business Bureau

Accepted Answer

A)  is the best-known federal agency involved in monitoring self-regulation of competing businesses.
B)  has a great deal of legal power to force a company to comply with its regulations.
C)  cannot be involved with Internet commerce.
D)  is a voluntary alliance of companies whose goal is to help maintain fair practices.
E)  is the agency that oversees advertising that runs on television programs.F) None of the above
G) B) and E)

Question 4

HSBC Bank International Ltd., Europe's largest bank, selected its advertising agency because that agency was "always sensitive to the possibility that something might not translate well or may offend superstitions about colors or numbers" that are common in some groups. Its advertising agency was incorporating

Accepted Answer

A)  psychographic differences.
B)  population inputs.
C)  multicultural marketing.
D)  a value consciousness.
E)  macroeconomics.F) C) and D)
G) B) and D)

Question 5

One of the problems associated with self-regulation is

Accepted Answer

A)  the lack of a written code of ethics by firms in the industry.
B)  the intrusive enforcement by the FTC.
C)  the opportunity corporate for espionage by competitors.
D)  the absence of an industry association with persuasive power.
E)  noncompliance by members.F) A) and B)
G) D) and E)

Question 6

An alternative to government control where an industry attempts to police itself is referred to as

Accepted Answer

A)  consumer protection.
B)  self-regulation.
C)  industry accountability.
D)  voluntary compliance.
E)  government-imposed ethical policing.F) None of the above
G) A) and B)

Question 7

Dell Inc. learned that the lithium-ion batteries in its notebook computers posed a fire hazard to consumers. The company recalled 2.7 million batteries and gave consumers a replacement before any personal injuries resulted. Dell was most likely concerned with consumers' right to

Accepted Answer

A)  choose.
B)  be informed.
C)  safety.
D)  be heard.
E)  happiness.F) A) and B)
G) B) and D)

Question 8

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns, satisfying customer needs, and

Accepted Answer

A)  protecting the environment.
B)  enhancing corporate sales and profits.
C)  following industry-specific codes of ethics.
D)  fulfilling societal objectives.
E)  demonstrating ethical behavior.F) C) and D)
G) All of the above

Question 9

Culture refers to

Accepted Answer

A)  the set of values, ideas, and attitudes that are learned and shared among members of a group.
B)  the music, art, theater, etc. that reflects the values of an entire nation.
C)  the learned behaviors of a specific racial, ethnic, or religious group based on commonly shared ethical principles and protected by laws.
D)  the combination of beliefs and behaviors accepted as correct regardless of a person's age, sex, race, or religion.
E)  the set of values, ideas, attitudes, and norms of behavior that is learned and shared among the members of an organization.F) D) and E)
G) All of the above

Question 10

F. Hoffman-LaRoche Ltd. and BASF AG, two international pharmaceutical companies, were ordered to pay $725 million in fines for plotting to raise and fix prices of vitamins used in virtually every home in the U.S. This is an example of how __________ forces affect the marketing environment.

Accepted Answer

A)  economic
B)  ecological
C)  technological
D)  social
E)  regulatoryF) A) and B)
G) A) and E)

Question 11

Green marketing refers to

Accepted Answer

A)  the purchasing of products from producers whose farming practices are Fair Trade certified.
B)  the marketing efforts taken by new and smaller companies that lack both the experience and resources of their major competitors.
C)  the marketing efforts to produce, promote, and reclaim environmentally sensitive products.
D)  the marketing of products that have in no way been altered or reprocessed by artificial means.
E)  the marketing of those products made exclusively from recycled materials.F) C) and E)
G) A) and E)

Question 12

The purpose of the Clayton Act is to

Accepted Answer

A)  provide incentives for interstate commerce.
B)  forbid actions that are likely to lessen competition, although no actual harm has yet occurred.
C)  exact compensation from firms found guilty of violating fair trade practices.
D)  repeal provisions of the Sherman Antitrust Act that stifled innovation.
E)  strengthen the Robinson-Patman Act.F) C) and E)
G) B) and D)

Question 13

Why did 3M phase out the production of a chemical used as an ingredient in its Scotchgard fabric protector?

Accepted Answer

A)  New advances in fabric manufacturing, such as dirt repellant fibers, made the need for the product obsolete.
B)  The product accidentally violated the patent rights of a competitor.
C)  Traces of the potentially harmful chemical were found in humans, so the product was voluntarily halted.
D)  New governmental legislation banned the production of one of the product's key component chemicals.
E)  3M developed a new product that didn't contain this chemical and was less costly to produce, resulting in a significantly higher profit margin.F) A) and E)
G) B) and D)

Question 14

Investors should understand that when purchasing stock, the principle of __________ is in effect. It is in the best interests of investors to do research on the company, so they will make a wise purchase.

Accepted Answer

A)  modus operandi
B)  e pluribus unum
C)  de facto marketing
D)  cest la vie
E)  caveat emptorF) A) and D)
G) A) and C)

Question 15

An employee who contacts the SEC to report her company's use of illegal accounting procedures is an example of a(n)

Accepted Answer

A)  crony.
B)  scab.
C)  whistle-blower.
D)  corporate snitch.
E)  ombudsman.F) A) and C)
G) A) and B)

Question 16

Six executives of Tyson Foods, one of the world's largest poultry, beef, and pork processors, were arrested for the illegal smuggling of undocumented foreign workers into the U.S. to work at Tyson plants. Based on this information, one could conclude that Tyson's violations were the result of __________, one of the major reasons why some company employees engage in unethical behavior.

Accepted Answer

A)  a mission statement that is too broad
B)  the absence of a written core values statement
C)  the absence of whistle-blowers
D)  top management's behavior
E)  the absence of a stakeholder code of ethicsF) A) and B)
G) B) and D)

Question 17

A local pet supplies boutique had a good year with rising revenues and reduced operating costs resulting in personal income for the owner of nearly $100,000. One-third of that went to local, state, and federal income taxes and another third went to pay for a home mortgage, car payments, food, clothing, and other necessities. What is the remaining third called?

Accepted Answer

A)  gross income
B)  bonus income
C)  discretionary income
D)  disposable income
E)  profitF) D) and E)
G) A) and B)

Question 18

Members of Generation Y are most likely to influence

Accepted Answer

A)  children's designer clothing lines.
B)  health care and insurance.
C)  retirement plans.
D)  video games.
E)  automobile design.F) C) and D)
G) All of the above

Question 19

Consumers are buying hybrid gas-electric automobiles such as the Toyota Prius. This is an example of which increasingly common cultural value?

Accepted Answer

A)  Preserving the environment
B)  Paying the least amount possible for products
C)  Reducing inequality among competing brands
D)  Believing in fate
E)  Reducing cognitive dissonanceF) A) and B)
G) None of the above

Question 20

The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as __________.

Accepted Answer

A)  economic espionage
B)  industrial espionage
C)  marketplace espionage
D)  industrial surveillance
E)  patent infringementF) A) and D)
G) D) and E)

Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

The purpose of the Clayton Act is to

Correct Answer
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Correct Answer
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Investors should understand that when purchasing stock, the principle of __________ is in effect. It is in the best interests of investors to do research on the company, so they will make a wise purchase.

Correct Answer
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Members of Generation Y are most likely to influence

Correct Answer
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One of the problems associated with self-regulation is

Correct Answer
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Recently, the number of people who attended music concerts, plays, and other live entertainment increased because they had the __________ to enjoy these activities.

Correct Answer
verified

Why did 3M phase out the production of a chemical used as an ingredient in its Scotchgard fabric protector?

Correct Answer
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Culture refers to

Correct Answer
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Green marketing refers to

Correct Answer
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Correct Answer
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Consumers are buying hybrid gas-electric automobiles such as the Toyota Prius. This is an example of which increasingly common cultural value?

Correct Answer
verified

The set of environmental forces that consists of the demographic characteristics of the population and its culture is referred to as

Correct Answer
verified

The Better Business Bureau

Correct Answer
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The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as __________.

Correct Answer
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Correct Answer
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An employee who contacts the SEC to report her company's use of illegal accounting procedures is an example of a(n)

Correct Answer
verified

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns, satisfying customer needs, and

Correct Answer
verified

An alternative to government control where an industry attempts to police itself is referred to as

Correct Answer
verified

Dell Inc. learned that the lithium-ion batteries in its notebook computers posed a fire hazard to consumers. The company recalled 2.7 million batteries and gave consumers a replacement before any personal injuries resulted. Dell was most likely concerned with consumers' right to

Correct Answer
verified

F. Hoffman-LaRoche Ltd. and BASF AG, two international pharmaceutical companies, were ordered to pay $725 million in fines for plotting to raise and fix prices of vitamins used in virtually every home in the U.S. This is an example of how __________ forces affect the marketing environment.

Correct Answer
verified

Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

The purpose of the Clayton Act is to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Investors should understand that when purchasing stock, the principle of __________ is in effect. It is in the best interests of investors to do research on the company, so they will make a wise purchase.

Correct AnswerverifiedShow Answer

Members of Generation Y are most likely to influence

Correct AnswerverifiedShow Answer

One of the problems associated with self-regulation is

Correct AnswerverifiedShow Answer

Recently, the number of people who attended music concerts, plays, and other live entertainment increased because they had the __________ to enjoy these activities.

Correct AnswerverifiedShow Answer

Why did 3M phase out the production of a chemical used as an ingredient in its Scotchgard fabric protector?

Correct AnswerverifiedShow Answer

Culture refers to

Correct AnswerverifiedShow Answer

Green marketing refers to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Consumers are buying hybrid gas-electric automobiles such as the Toyota Prius. This is an example of which increasingly common cultural value?

Correct AnswerverifiedShow Answer

The set of environmental forces that consists of the demographic characteristics of the population and its culture is referred to as

Correct AnswerverifiedShow Answer

The Better Business Bureau

Correct AnswerverifiedShow Answer

The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as __________.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

An employee who contacts the SEC to report her company's use of illegal accounting procedures is an example of a(n)

Correct AnswerverifiedShow Answer

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns, satisfying customer needs, and

Correct AnswerverifiedShow Answer

An alternative to government control where an industry attempts to police itself is referred to as

Correct AnswerverifiedShow Answer

Dell Inc. learned that the lithium-ion batteries in its notebook computers posed a fire hazard to consumers. The company recalled 2.7 million batteries and gave consumers a replacement before any personal injuries resulted. Dell was most likely concerned with consumers' right to

Correct AnswerverifiedShow Answer

F. Hoffman-LaRoche Ltd. and BASF AG, two international pharmaceutical companies, were ordered to pay $725 million in fines for plotting to raise and fix prices of vitamins used in virtually every home in the U.S. This is an example of how __________ forces affect the marketing environment.

Correct AnswerverifiedShow Answer

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