Question 1

Geographical groupings refer to organizational groupings

Accepted Answer

A)   that group specific customer segments.
B)   in which sales territories are subdivided according to geographic location.
C)   that represent the different departments or business activities within a firm.
D)   in which a unit is responsible for specific product offerings.
E)   that combine both market-based groupings with product groupings.F) A) and E)
G) B) and C)

Question 2

actions taken in the development of the marketing program,Step 3 of the planning phase,include: (1) develop the program's marketing mix actions and (2) __________.

Accepted Answer

A)   select target markets
B)   identify industry trends
C)   position the product
D)   find points of difference
E)   develop the budget by estimating revenues, expenses, and profitsF) A) and E)
G) A) and D)

Question 3

the three phases of the strategic marketing process and the output report for each.

Accepted Answer

(1)Planning is the first phase.It output...

Question 4

Define marketing ROI (return on investment).

Accepted Answer

In finance,the return on investment (ROI...

Question 5

positions refer to

Accepted Answer

A)   managers who have the authority and responsibility to issue orders to people who report to them.
B)   people who have the authority and responsibility to advise people in staff positions but cannot issue direct orders to them.
C)   the senior executives responsible for a firm's marketing strategies and activities.
D)   members of the board of directors who are responsible for implementing the firm's marketing strategies and tactics.
E)   middle management with the responsibility of assuring that tasks are completed on time but who do not actually have the authority to issue orders.F) A) and E)
G) A) and D)

Question 6

trend likely to influence the strategic marketing process in the future that incorporates concerns for ethics,integrity,employee health and safety,and environmental safeguards with more common corporate values such as growth,profitability,customer service,and quality is referred to as __________.

Accepted Answer

A)   stakeholder value
B)   value-based planning
C)   marketing ROI
D)   value-driven strategies
E)   value-added marketingF) A) and E)
G) B) and E)

Question 7

information needed for the implementation phase of the strategic marketing process includes: (1) action memos with deadlines and Gantt charts; (2) __________; and (3) marketing research.

Accepted Answer

A)   positioning studies
B)   market-product grids with target segments and product groupings
C)   organizational charts
D)   detailed plans to execute the marketing program
E)   projected future sales, expenses, and profitsF) B) and C)
G) A) and D)

Question 8

actions taken during market product focus and goal setting,Step 2 of the planning phase,include: (1) set market and product goals, (2) select target markets, (3) __________,and (4) position the product.

Accepted Answer

A)   find points of difference
B)   identify industry trends
C)   research customers
D)   develop the program's marketing mix
E)   develop the budget by estimating revenues, expenses, and profitsF) None of the above
G) A) and D)

Question 9

People in __________ positions have the authority and responsibility to issue orders to people who report to them.

Accepted Answer

A)   staff
B)   executive marketing officer
C)   line
D)   stakeholder
E)   program championF) C) and E)
G) All of the above

Question 10

Those in staff positions have the authority and responsibility to advise people in line positions

Accepted Answer

A)   and can recommend salary and benefit adjustments for them.
B)   and serve the board of directors.
C)   and must clear all such communication with the human resources department.
D)   but cannot serve on team projects with them.
E)   but cannot issue direct orders to them.F) A) and B)
G) D) and E)

Question 11

Reflecting on the research study of over 200 management tools and techniques,which of the following companies is used as an example of a firm that excels in terms of operational execution?

Accepted Answer

A)   Costco
B)   Smucker's
C)   Coca-Cola
D)   Kodak
E)   ToyotaF) All of the above
G) B) and D)

Question 12

Organizational groupings in which sales territories are subdivided according to location are referred to as __________.

Accepted Answer

A)   functional groupings
B)   reseller groupings
C)   geographical groupings
D)   product line groupings
E)   market-based groupingsF) B) and E)
G) A) and E)

Question 13

During the planning phase of the strategic marketing process,the marketing manager will

Accepted Answer

A)   design the marketing organization.
B)   obtain resources.
C)   develop marketing schedules.
D)   construct managerial bonus plans.
E)   set market and product goals.F) A) and E)
G) All of the above

Question 14

basic business and management practices are important,according to researchers who studied more than 200 management tools and techniques.These are: (1) strategy, (2) __________, (3) culture,and (4) structure.

Accepted Answer

A)   charismatic leadership
B)   quality
C)   execution
D)   sustainability
E)   ethicsF) None of the above
G) C) and E)

Question 15

is the assumed shape of the graph of the sales response function?

Accepted Answer

A)   U-shaped
B)   S-shaped
C)   a straight, downward-sloping line, starting in the upper left and extending to the lower right of the graph
D)   a straight, upward-sloping line, starting in the lower left and extending to the upper right of the graph
E)   W-shapedF) B) and D)
G) All of the above

Question 16

Figure 22-A
-Consider Figure 22-A above.Effective managers track the progress of their marketing plans to identify problems that need to be corrected.Sometimes,the problems are with the marketing plan and its strategies; at other times,they may be due to their implementation; and at still other times,they may be due to both.Recall that research on what really works shows that successful firms have excellence on both the planning and strategy side and the implementation or execution side.As Figure 22-A shows,marketers can develop and implement strategies that have four possible results.For "C," identify the likely result of the planning and implementation of the marketing plan and its strategies for a product or service.

Accepted Answer

A)   Trouble: The solution is to recognize that only implementation is at fault and to correct it.
B)   Success: The marketing program achieves its objectives.
C)   Failure: The marketing program flounders and fails to achieve its objectives.
D)   Trouble: The solution is to recognize that only the strategy is at fault and to correct it.
E)   Cannot be determined with the information provided.F) B) and C)
G) A) and C)

Question 17

large,packaged goods marketers like Procter & Gamble,Kraft,and Pillsbury have used the product manager (or brand manager) system of marketing organization and implementation.Which of the following is the key advantage of this system?

Accepted Answer

A)   Product managers have relatively little authority.
B)   Product managers are short-term in their orientation.
C)   Product managers have direct responsibility for research and development of new products.
D)   Product managers assume profit-and-loss responsibility for the performance of the product line.
E)   Product managers have line responsibility over sales managers.F) B) and E)
G) C) and E)

Question 18

cost leadership strategy refers to one of Porter's generic business strategies that

Accepted Answer

A)   involves controlling expenses and, in turn, lowering product prices targeted at a narrow range of markets segments.
B)   focuses on reducing expenses and, in turn, lowers product prices, while targeting a broad array of market segments.
C)   requires products to have significant points of difference to target one or only a few market segments.
D)   requires products to have significant points of difference to charge a higher price while targeting a broad array of market segments.
E)   seeks opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.F) B) and D)
G) All of the above

Question 19

Toyota is generally acknowledged as the best in the world in revolutionizing the design and manufacture of autos.Toyota managers created the doctrine of kaizen,or __________.

Accepted Answer

A)   continuous improvement
B)   multi-level input
C)   make haste, not waste
D)   continuous production
E)   continuous communicationF) B) and D)
G) All of the above

Question 20

Figure 22-7
-According to Figure 22-7 above,which student has the greatest number of assigned tasks?

Accepted Answer

A)   Student A
B)   Student B
C)   Student C
D)   Students A and B
E)   The students have the same number of tasks split between them.F) A) and E)
G) A) and D)

Exam 22: Pulling It All Together: The Strategic Marketing Process

Correct Answer
verified

Geographical groupings refer to organizational groupings

Correct Answer
verified

the three phases of the strategic marketing process and the output report for each.

Correct Answer
verified
(1)Planning is the first phase.It output...
View Answer

basic business and management practices are important,according to researchers who studied more than 200 management tools and techniques.These are: (1) strategy, (2) __________, (3) culture,and (4) structure.

Correct Answer
verified

cost leadership strategy refers to one of Porter's generic business strategies that

Correct Answer
verified

During the planning phase of the strategic marketing process,the marketing manager will

Correct Answer
verified

Toyota is generally acknowledged as the best in the world in revolutionizing the design and manufacture of autos.Toyota managers created the doctrine of kaizen,or __________.

Correct Answer
verified

actions taken in the development of the marketing program,Step 3 of the planning phase,include: (1) develop the program's marketing mix actions and (2) __________.

Correct Answer
verified

actions taken during market product focus and goal setting,Step 2 of the planning phase,include: (1) set market and product goals, (2) select target markets, (3) __________,and (4) position the product.

Correct Answer
verified

trend likely to influence the strategic marketing process in the future that incorporates concerns for ethics,integrity,employee health and safety,and environmental safeguards with more common corporate values such as growth,profitability,customer service,and quality is referred to as __________.

Correct Answer
verified

is the assumed shape of the graph of the sales response function?

Correct Answer
verified

Reflecting on the research study of over 200 management tools and techniques,which of the following companies is used as an example of a firm that excels in terms of operational execution?

Correct Answer
verified

Define marketing ROI (return on investment).

Correct Answer
verified
In finance,the return on investment (ROI...
View Answer

Organizational groupings in which sales territories are subdivided according to location are referred to as __________.

Correct Answer
verified

large,packaged goods marketers like Procter & Gamble,Kraft,and Pillsbury have used the product manager (or brand manager) system of marketing organization and implementation.Which of the following is the key advantage of this system?

Correct Answer
verified

information needed for the implementation phase of the strategic marketing process includes: (1) action memos with deadlines and Gantt charts; (2) __________; and (3) marketing research.

Correct Answer
verified

People in __________ positions have the authority and responsibility to issue orders to people who report to them.

Correct Answer
verified

Figure 22-7 -According to Figure 22-7 above,which student has the greatest number of assigned tasks?

Correct Answer
verified

positions refer to

Correct Answer
verified

Those in staff positions have the authority and responsibility to advise people in line positions

Correct Answer
verified

Exam 22: Pulling It All Together: The Strategic Marketing Process

Correct AnswerverifiedShow Answer

Geographical groupings refer to organizational groupings

Correct AnswerverifiedShow Answer

the three phases of the strategic marketing process and the output report for each.

Correct Answerverified(1)Planning is the first phase.It output...View AnswerShow Answer

basic business and management practices are important,according to researchers who studied more than 200 management tools and techniques.These are: (1) strategy, (2) __________, (3) culture,and (4) structure.

Correct AnswerverifiedShow Answer

cost leadership strategy refers to one of Porter's generic business strategies that

Correct AnswerverifiedShow Answer

During the planning phase of the strategic marketing process,the marketing manager will

Correct AnswerverifiedShow Answer

Toyota is generally acknowledged as the best in the world in revolutionizing the design and manufacture of autos.Toyota managers created the doctrine of kaizen,or __________.

Correct AnswerverifiedShow Answer

actions taken in the development of the marketing program,Step 3 of the planning phase,include: (1) develop the program's marketing mix actions and (2) __________.

Correct AnswerverifiedShow Answer

actions taken during market product focus and goal setting,Step 2 of the planning phase,include: (1) set market and product goals, (2) select target markets, (3) __________,and (4) position the product.

Correct AnswerverifiedShow Answer

trend likely to influence the strategic marketing process in the future that incorporates concerns for ethics,integrity,employee health and safety,and environmental safeguards with more common corporate values such as growth,profitability,customer service,and quality is referred to as __________.

Correct AnswerverifiedShow Answer

is the assumed shape of the graph of the sales response function?

Correct AnswerverifiedShow Answer

Reflecting on the research study of over 200 management tools and techniques,which of the following companies is used as an example of a firm that excels in terms of operational execution?

Correct AnswerverifiedShow Answer

Define marketing ROI (return on investment).

Correct AnswerverifiedIn finance,the return on investment (ROI...View AnswerShow Answer

Organizational groupings in which sales territories are subdivided according to location are referred to as __________.

Correct AnswerverifiedShow Answer

large,packaged goods marketers like Procter & Gamble,Kraft,and Pillsbury have used the product manager (or brand manager) system of marketing organization and implementation.Which of the following is the key advantage of this system?

Correct AnswerverifiedShow Answer

information needed for the implementation phase of the strategic marketing process includes: (1) action memos with deadlines and Gantt charts; (2) __________; and (3) marketing research.

Correct AnswerverifiedShow Answer

People in __________ positions have the authority and responsibility to issue orders to people who report to them.

Correct AnswerverifiedShow Answer

Figure 22-7 -According to Figure 22-7 above,which student has the greatest number of assigned tasks?

Correct AnswerverifiedShow Answer

positions refer to

Correct AnswerverifiedShow Answer

Those in staff positions have the authority and responsibility to advise people in line positions

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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(1)Planning is the first phase.It output...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified
In finance,the return on investment (ROI...
View Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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