Question 1

Support products are items used to assist in producing other goods and services.These include installations,industrial services,supplies,and __________.

Accepted Answer

A)   accessory equipment
B)   components
C)   derived products
D)   complementary products
E)   materialsF) B) and C)
G) A) and E)

Question 2

are the eight marketing reasons for new-product failures?

Accepted Answer

The eight reasons listed in the textbook...

Question 3

Marissa Mayer oversees virtually every new design or feature on Google's home page,from the color of the Google tool bar to the exact words on a Google page.Her job title is

Accepted Answer

A)   Chief Marketing Officer.
B)   Chief Technology Officer.
C)   Vice President-Website Aesthetics.
D)   Vice President-Search Products and User Experience.
E)   Chief Executive Officer.F) C) and D)
G) A) and C)

Question 4

Characterize the difference between a product line and a product mix.Give an example of each.

Accepted Answer

A product line is a group of products th...

Question 5

Consumer product classifications differ in terms of the: (1) effort the consumer spends on the decision; (2) frequency of purchase; and (3)

Accepted Answer

A)   amount of money the customer is willing and able to spend.
B)   number of competing or substitute products.
C)   demographics of the consumer.
D)   attributes used in making the purchase decision.
E)   consumer segmentation characteristics.F) B) and E)
G) B) and D)

Question 6

Products (such as tools and repair services) that are used to assist in producing other goods and services are referred to as __________.

Accepted Answer

A)   components
B)   complementary products
C)   support products
D)   derived products
E)   materialsF) D) and E)
G) A) and B)

Question 7

respect to price,which of the following type of consumer product would most likely be very expensive?

Accepted Answer

A)   convenience product
B)   shopping product
C)   unsought product
D)   specialty product
E)   discretionary productF) A) and E)
G) A) and D)

Question 8

Products organizations buy that assist in providing other products for resale are referred to as __________.

Accepted Answer

A)   reseller goods
B)   wholesale goods
C)   ancillary products
D)   retail products
E)   business productsF) B) and C)
G) A) and D)

Question 9

first stage of the new-product process is

Accepted Answer

A)   idea generation.
B)   screening and evaluation.
C)   business analysis.
D)   new-product strategy development.
E)   concept testing.F) C) and D)
G) A) and B)

Question 10

product is a good,service,or idea consisting of a __________ that satisfy consumers' needs and is received in exchange for money or something else of value.

Accepted Answer

A)   promise or commitment exchanged between a seller and a buyer
B)   bundle of tangible and intangible attributes
C)   bundle of tangible attributes
D)   bundle of intangible attributes
E)   bundle of tangible and intangible experiencesF) B) and C)
G) A) and E)

Question 11

Marriott Corporation sent a six-person intelligence team to travel and stay at economy hotels around the country for a six-month period.The purpose of these visits was to

Accepted Answer

A)   allow the team to reap the benefits of the new product, Fairfield Inns.
B)   obtain ideas by observing consumers in their "natural use environments" to discover their behavioral and emotional reactions to these economy hotels that could be used in the new-product development process that resulted in the launch of Fairfield Inns.
C)   complete customer satisfaction surveys to assess the strengths and weaknesses of competing economy hotels.
D)   obtain the demographics and media behavior of consumers who stay at these facilities in order to develop a target market profile.
E)   refute the assumption that open innovation can benefit the Marriott Corporation.F) A) and E)
G) C) and E)

Question 12

good has tangible attributes that a consumer's __________ can perceive.

Accepted Answer

A)   cognitive intelligence
B)   knowledge of past experiences
C)   five senses
D)   sixth sense
E)   emotional intelligenceF) All of the above
G) A) and C)

Question 13

of the different product lines offered by an organization are collectively referred to as a

Accepted Answer

A)   product class.
B)   product mix.
C)   product SKUs.
D)   marketing mix.
E)   target mix.F) A) and B)
G) A) and E)

Question 14

terms of promotion,which of the following type of consumer product stresses product differentiation from competitors?

Accepted Answer

A)   shopping product
B)   convenience product
C)   specialty product
D)   unsought product
E)   discretionary productF) D) and E)
G) A) and E)

Question 15

Items for which the consumer compares several alternatives on several criteria such as price,quality,or style are referred to as __________.

Accepted Answer

A)   specialty products
B)   selective products
C)   shopping products
D)   prestige products
E)   convenience productsF) None of the above
G) C) and D)

Question 16

Despite the quality and benefits of Activeion's Ionator,the company was faced with several challenges.Which of the following is an example of one of Activeion's obstacles when marketing this new product?

Accepted Answer

A)   The brand name didn't really reflect the purpose of the product.
B)   It was too difficult to reach Activeion's primary target market since many cleaning professionals are independent contractors.
C)   There was not enough money in the budget for consumer advertising on TV.
D)   It was difficult to define "clean" to customers relative to the competitive household products market.
E)   It was dangerous taking on large corporate competitors, which stood to lose millions of dollars if the Ionator caught on with the general public.F) All of the above
G) B) and D)

Question 17

Generating insights leading to actions based on massive numbers of peoples' ideas is called __________.

Accepted Answer

A)   brainstorming
B)   groupthink
C)   crowdsourcing
D)   outsourcing
E)   NIH syndromeF) C) and D)
G) D) and E)

Question 18

Breyer's introduced a new line of ice cream flavors for sale in elegant black containers.This was done on a limited scale to determine consumer reactions before national distribution of the product.Breyer's new product was in the __________ stage of the new-product process.

Accepted Answer

A)   commercialization
B)   screening and evaluation
C)   business analysis
D)   development
E)   market testingF) C) and D)
G) All of the above

Question 19

of the eight primary MARKETING-RELATED reasons for new-product failure is __________.

Accepted Answer

A)   skipping steps in the new-product process
B)   pushing a product too early into the market
C)   no economical access to buyers
D)   not learning from past new-product failures
E)   not understanding the legal definition of newness.F) B) and D)
G) B) and E)

Question 20

the time of its introduction,which of the following products was the best example of a continuous innovation?

Accepted Answer

A)   the Palm Pilot personal digital assistant (PD
A)  
B)   the first video game system (Atari) 
C)   Breathe Right nasal strips, a sticky strip that is worn across the nose at night to help people with a stuffy nose to breathe better
D)   Via Voice Gold voice-recognition software
E)   Naturalpoint Trakir, which replaces the computer mouse by tracking head movements and then translating those head movements into cursor commandsF) A) and E)
G) B) and C)

Exam 10: Developing New Products and Services

Marriott Corporation sent a six-person intelligence team to travel and stay at economy hotels around the country for a six-month period.The purpose of these visits was to

Correct AnswerverifiedShow Answer

terms of promotion,which of the following type of consumer product stresses product differentiation from competitors?

Correct AnswerverifiedShow Answer

Products organizations buy that assist in providing other products for resale are referred to as __________.

Correct AnswerverifiedShow Answer

are the eight marketing reasons for new-product failures?

Correct AnswerverifiedThe eight reasons listed in the textbook...View AnswerShow Answer

Products (such as tools and repair services) that are used to assist in producing other goods and services are referred to as __________.

Correct AnswerverifiedShow Answer

of the different product lines offered by an organization are collectively referred to as a

Correct AnswerverifiedShow Answer

Generating insights leading to actions based on massive numbers of peoples' ideas is called __________.

Correct AnswerverifiedShow Answer

first stage of the new-product process is

Correct AnswerverifiedShow Answer

Support products are items used to assist in producing other goods and services.These include installations,industrial services,supplies,and __________.

Correct AnswerverifiedShow Answer

Marissa Mayer oversees virtually every new design or feature on Google's home page,from the color of the Google tool bar to the exact words on a Google page.Her job title is

Correct AnswerverifiedShow Answer

Despite the quality and benefits of Activeion's Ionator,the company was faced with several challenges.Which of the following is an example of one of Activeion's obstacles when marketing this new product?

Correct AnswerverifiedShow Answer

product is a good,service,or idea consisting of a __________ that satisfy consumers' needs and is received in exchange for money or something else of value.

Correct AnswerverifiedShow Answer

respect to price,which of the following type of consumer product would most likely be very expensive?

Correct AnswerverifiedShow Answer

Consumer product classifications differ in terms of the: (1) effort the consumer spends on the decision; (2) frequency of purchase; and (3)

Correct AnswerverifiedShow Answer

Breyer's introduced a new line of ice cream flavors for sale in elegant black containers.This was done on a limited scale to determine consumer reactions before national distribution of the product.Breyer's new product was in the __________ stage of the new-product process.

Correct AnswerverifiedShow Answer

Characterize the difference between a product line and a product mix.Give an example of each.

Correct AnswerverifiedA product line is a group of products th...View AnswerShow Answer

the time of its introduction,which of the following products was the best example of a continuous innovation?

Correct AnswerverifiedShow Answer

Items for which the consumer compares several alternatives on several criteria such as price,quality,or style are referred to as __________.

Correct AnswerverifiedShow Answer

good has tangible attributes that a consumer's __________ can perceive.

Correct AnswerverifiedShow Answer

of the eight primary MARKETING-RELATED reasons for new-product failure is __________.

Correct AnswerverifiedShow Answer

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The eight reasons listed in the textbook...
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A product line is a group of products th...
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