Question 1

Malaysian government recently exchanged 20,000 tons of rice for an equivalent amount of Philippine corn.This is an example of (a)

Accepted Answer

A)   competitive advantage.
B)   countertrade.
C)   balance of trade.
D)   quota.
E)   trade feedback.F) All of the above
G) A) and D)

Question 2

Coca-Cola,Gillette razors,and Wrigley's gum are virtually selling the same product in other countries.This is an example of which type of international product strategy?

Accepted Answer

A)   product customization
B)   product adaptation
C)   product extension
D)   product integration
E)   product inventionF) C) and D)
G) A) and E)

Question 3

firm's profit potential and control over marketing activities __________ as it moves from exporting to direct investment as a global market-entry strategy.

Accepted Answer

A)   becomes more stable
B)   increases
C)   levels off
D)   decreases
E)   becomes more unpredictableF) A) and C)
G) C) and E)

Question 4

country's communication,transportation,financial,and distribution systems are considered to be its

Accepted Answer

A)   capital infrastructure.
B)   fixed-asset infrastructure.
C)   economic infrastructure.
D)   geopolitical network.
E)   network infrastructure.F) A) and C)
G) A) and E)

Question 5

Those in favor of protectionism advocate that protectionism

Accepted Answer

A)   helps reduce tariffs and quotas.
B)   encourages the development of domestic industries.
C)   encourages economic reliance on foreign countries.
D)   creates opportunities for the outsourcing of domestic jobs.
E)   creates a more favorable environment for a global economy.F) A) and E)
G) C) and D)

Question 6

Dumping refers to

Accepted Answer

A)   illegally disposing of unusable or damaged goods to avoid paying removal fees and/or taxes.
B)   when a firm sells damaged or unsalable goods below their original production cost.
C)   when a firm sells quality goods at significantly lower prices for the primary purpose of reducing inventory to make room for seasonal goods.
D)   when a firm sells quality goods at significantly lower prices for the primary purpose of reducing inventory to make room for newer or more expensive models.
E)   when a firm sells a product in a foreign country below its domestic price or below its actual cost.F) None of the above
G) A) and B)

Question 7

Michael Porter has identified four key elements in a nation's competitive advantage: factor conditions; __________; related and supporting industries; and company strategy,structure,and rivalry.

Accepted Answer

A)   demand conditions
B)   ethnocentrism
C)   barriers to entry
D)   governmental regulation
E)   suppliersF) D) and E)
G) A) and B)

Question 8

study of similarities and differences among consumers in two or more nations or societies is referred to as __________.

Accepted Answer

A)   market synthesis
B)   cross-cultural analysis
C)   international sociographics
D)   transnational anthropology
E)   multicultural ethnocentrismF) A) and D)
G) All of the above

Question 9

type of exporting has the least amount of commitment and risk but will probably return the least profit?

Accepted Answer

A)   direct
B)   indirect
C)   licensing
D)   joint venture
E)   direct investmentF) B) and D)
G) C) and D)

Question 10

Which of the following statements concerning currency exchange rates is most accurate?

Accepted Answer

A)   Fluctuations in exchange rates among the world's currencies are of critical importance in global marketing.
B)   Fluctuations in exchange rates among the world's currencies are of minor importance in global marketing.
C)   Exchange rate fluctuations are relatively rare, but they usually have serious long-term consequences.
D)   Exchange rate fluctuations are almost nonexistent due in great part to the euro.
E)   Exchange rate fluctuations may affect the financial sector but rarely reach the consumer.F) D) and E)
G) B) and C)

Question 11

Economic Espionage Act

Accepted Answer

A)   allows the World Court in The Hague to adjudicate trade disputes on behalf of United Nations' members and requires the home country to impose any penalties.
B)   imposes a personal fine on a convicted U.S. citizen of up to $10 million.
C)   targets espionage activities that are commonplace in any industry that holds governmental contracts.
D)   makes the theft of trade secrets by foreign entities a federal crime in the United States.
E)   is well-intended in theory, but is virtually impossible to enforce.F) A) and B)
G) A) and E)

Question 12

Which of the following statements about the World Trade Organization (WTO) is most accurate?

Accepted Answer

A)   The WTO is a permanent institution that sets rules governing trade between its members.
B)   The WTO sets rules governing trade between its members and the remainder of the world.
C)   The 153 member countries of the WTO account for approximately 55 percent of world trade.
D)   The WTO uses panels of trade experts who can issue non-binding recommendations.
E)   The WTO was formed by the United Nations.F) A) and C)
G) A) and D)

Question 13

Which of the following statements about world trade flows is most accurate?

Accepted Answer

A)   The EU (European Union)  is the world leader in terms of GDP (gross domestic product) .
B)   The relative position of the United States as a supplier to the world has increased because of an absolute growth in exports.
C)   The United States is running a continuing trade surplus because it has the world's largest gross domestic product.
D)   The United States' relative role as an exporter remains strong in the area of aerospace.
E)   During the past 30 years, the relative position of the United States in terms of GDP has remained stable despite the fact that actual value of products and services has increased.F) A) and C)
G) A) and B)

Question 14

Figure 7-6
-Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-6 above,"D" refers to which type of strategy?

Accepted Answer

A)   product extension strategy
B)   product adaptation strategy
C)   dual adaptation strategy
D)   product invention strategy
E)   communication adaptation strategyF) All of the above
G) A) and E)

Question 15

Mars,America's second-largest candy company,began doing business in Russia in the late 1980s.The Snickers bar is one of the top selling candies in Russia and is marketed in much the same way as it is in the United States.Mars is most likely a(n) __________ firm.

Accepted Answer

A)   international
B)   multidomestic
C)   transnational
D)   meganational
E)   multinationalF) A) and B)
G) B) and D)

Question 16

Figure 7-2
-According to Michael Porter's diamond in Figure 7-2 above,quadrant "D" represents

Accepted Answer

A)   factor conditions.
B)   related and supporting industries.
C)   demand conditions.
D)   managerial conditions.
E)   company strategy, structure, and rivalry.F) All of the above
G) C) and D)

Question 17

Indirect exporting refers to

Accepted Answer

A)   offering the right to a trademark, patent, trade secret, or similarly valued item of intellectual property in return for a royalty or fee.
B)   contracting with a foreign firm to manufacture products according to stated specifications.
C)   the combined investment of a foreign country and a local firm to create a local business.
D)   when a firm sells its domestically produced goods in a foreign country through an intermediary.
E)   when a firm sells its domestically produced goods in a foreign country without intermediaries.F) A) and B)
G) C) and E)

Question 18

clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as

Accepted Answer

A)   trade piracy.
B)   transnational fraud.
C)   economic espionage.
D)   competitive duplicity.
E)   transnational espionage.F) B) and C)
G) A) and C)

Question 19

Which of the following is an element of related and supporting industries?

Accepted Answer

A)   media exposure of products
B)   existence of supplier clusters
C)   sophistication of consumers
D)   intensity of competition
E)   aggregation of marketsF) A) and B)
G) A) and E)

Question 20

a U.S.airplane manufacturer sells its airplanes to business executives in Germany without using intermediaries,it is referred to as

Accepted Answer

A)   direct exporting.
B)   indirect exporting.
C)   licensing.
D)   foreign manufacturing.
E)   foreign assembly.F) B) and C)
G) None of the above

Exam 7: Understanding and Reaching Global Consumers and Markets

Michael Porter has identified four key elements in a nation's competitive advantage: factor conditions; __________; related and supporting industries; and company strategy,structure,and rivalry.

Correct AnswerverifiedShow Answer

firm's profit potential and control over marketing activities __________ as it moves from exporting to direct investment as a global market-entry strategy.

Correct AnswerverifiedShow Answer

Figure 7-2 -According to Michael Porter's diamond in Figure 7-2 above,quadrant "D" represents

Correct AnswerverifiedShow Answer

clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as

Correct AnswerverifiedShow Answer

Which of the following statements concerning currency exchange rates is most accurate?

Correct AnswerverifiedShow Answer

Which of the following statements about world trade flows is most accurate?

Correct AnswerverifiedShow Answer

Economic Espionage Act

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Which of the following statements about the World Trade Organization (WTO) is most accurate?

Correct AnswerverifiedShow Answer

Coca-Cola,Gillette razors,and Wrigley's gum are virtually selling the same product in other countries.This is an example of which type of international product strategy?

Correct AnswerverifiedShow Answer

Indirect exporting refers to

Correct AnswerverifiedShow Answer

Mars,America's second-largest candy company,began doing business in Russia in the late 1980s.The Snickers bar is one of the top selling candies in Russia and is marketed in much the same way as it is in the United States.Mars is most likely a(n) __________ firm.

Correct AnswerverifiedShow Answer

Dumping refers to

Correct AnswerverifiedShow Answer

a U.S.airplane manufacturer sells its airplanes to business executives in Germany without using intermediaries,it is referred to as

Correct AnswerverifiedShow Answer

study of similarities and differences among consumers in two or more nations or societies is referred to as __________.

Correct AnswerverifiedShow Answer

type of exporting has the least amount of commitment and risk but will probably return the least profit?

Correct AnswerverifiedShow Answer

country's communication,transportation,financial,and distribution systems are considered to be its

Correct AnswerverifiedShow Answer

Which of the following is an element of related and supporting industries?

Correct AnswerverifiedShow Answer

Those in favor of protectionism advocate that protectionism

Correct AnswerverifiedShow Answer

Malaysian government recently exchanged 20,000 tons of rice for an equivalent amount of Philippine corn.This is an example of (a)

Correct AnswerverifiedShow Answer

Figure 7-6 -Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-6 above,"D" refers to which type of strategy?

Correct AnswerverifiedShow Answer

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