A) the strategy of transnational firms not to employ adaptive marketing techniques when there are cultural differences, but to redefine their target markets instead.
B) the strategy of transnational firms not to employ adaptive marketing techniques when there are cultural differences, but to redirect their marketing resources towards customer education.
C) the strategy of transnational firms that employ the practice of standardizing marketing activities when there are cultural similarities and adapting them when cultures differ.
D) the strategy of seeking out already established firms in other nations and selling them the rights to manufacture and distribute the firm's products through host nation's established infrastructure.
E) the strategy currently used by most U.S. domestic firms that when entering a new international market, these firms offer only those products that require the least amount of product adaptation or consumer education.
G) A) and E)
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A) direct exporting
B) licensing
C) indirect exporting
D) joint venture
E) cooperative partnership
G) C) and E)
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A) focal point of economic change.
B) pivot point of economic growth.
C) bottom of the pyramid.
D) bottom of the economic pool.
E) edge of global evolution.
G) C) and E)
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A) the segment of products specifically designed for the need of older buyers.
B) a situation where products are sold through unauthorized channels of distribution.
C) a once active and powerful market that is rapidly becoming the bottom of the barrel.
D) a pricing structure that is based upon "haggling" that is considered acceptable in some countries but not others.
E) the willingness of one party to accept "gifts" in exchange for better prices or price allowances.
G) B) and E)
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A) are more similar than different regarding their purchase behavior.
B) are becoming more similar, but still differ significantly in terms of fashion and design.
C) are rebelling against the Americanization of fashion and culture.
D) have some very different appreciation of fashions and music.
E) are more and more influenced by Asian culture than European culture.
G) B) and E)
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People who favor protectionism believe t...View Answer
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A) quota.
B) tariff.
C) GATT tax.
D) subsidy.
E) excise tax.
G) B) and D)
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A) joint venture; licensing
B) licensing; exporting
C) licensing; joint venture
D) direct investment; licensing
E) exporting; direct investment
G) None of the above
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A) Japan, Germany, China, and Canada.
B) Canada, China, Japan, and Mexico.
C) China, Brazil, Japan, and Germany.
D) Mexico, Canada, Europe, and China.
E) England, Canada, Australia, and New Zealand.
G) None of the above
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A) an increase in imports and an increase of exports.
B) an increase in imports and a decrease in exports.
C) a decrease in imports and a decrease in exports.
D) a state of equilibrium between imports and exports.
E) the reversal of importance between the services sector and the manufacturing sector.
G) A) and B)
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A) the United States.
B) the United Kingdom.
C) Japan.
D) France.
E) Russia.
G) C) and E)
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All three types of global companies empl...View Answer
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A) the strategy of transnational firms that employ the practice of standardizing marketing activities when there are cultural similarities and adapting them when cultures differ.
B) the strategy used by firms that use the same product variations, brand names, and advertising programs for every country in which they do business.
C) the strategy used by firms that have as many different product variations, brand names, and advertising programs as countries in which they do business.
D) the strategy of seeking out already established firms in other nations and selling them the rights to manufacture and distribute the firm's products through the host nation's established infrastructure.
E) the strategy currently used by most U.S. domestic firms that when entering a new international market, these firms offer only those products that require the least amount of product adaptation or consumer education.
G) B) and E)
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A) are preferences found more in American teenagers than in most other cultures around the world.
B) actually begin at age 10, but begin to decline significantly as students enter high school.
C) ironically are found more for teenagers who cannot afford to make those purchases than for those who can.
D) are preferences of teenagers around the world regardless of whether they live.
E) rarely, if ever, change once established, which is why identifying these consumers is so important.
G) B) and D)
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A) Clusters of strong suppliers can interfere with entry into a global market.
B) A firm that succeeds in global markets often has first succeeded in its domestic market.
C) A country's natural resources, education, and infrastructure often pose obstacles that cannot be overcome.
D) The first goal of a global marketer is to actively educate a nation's domestic customers.
E) A nation's domestic workforce is more motivated to work for foreign corporations than its own.
G) C) and D)
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A) morals
B) ethics
C) values
D) customs
E) beliefs
G) A) and B)
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A) worldwide
B) conglomerate
C) intercontinental
D) international
E) cosmopolitan
G) A) and D)
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A) the practice of purchasing products exclusively from a domestic market in order to shore up a nation's economy.
B) the use of tariffs, quotas, and boycotts with the express intention of putting foreign competitors out of business.
C) the practice of shielding one or more sectors of a country's economy from foreign competition through the use of tariffs or quotas.
D) a form of domestic imperialism that holds that only those products manufactured within one's home nation are of sufficient quality to warrant purchase.
E) the practice of purchasing products exclusively from a foreign developing country in order to develop its industries and economic infrastructure.
G) A) and B)
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A) As the largest international marketer, the United States accounts for 85 percent of world trade.
B) World trade refers exclusively to the exchange of money for goods or services.
C) An estimated 35 percent of world trade involves countertrade.
D) European intratrade is smaller but more powerful than for any of the other world regions.
E) The United States, Western Europe, Canada, China, and Japan together account for more than two-thirds of world trade in manufactured goods and commodities.
G) B) and C)
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A) an increase in economic protectionism and a decline free trade.
B) a more aggressive attitude towards initiating international tariffs and quota systems.
C) a decrease in most countries' GDPs and a renewal of nationalism.
D) emergence of networked global marketspace.
E) an increase in most countries' GDPs coupled with an increased degree of consumer ethnocentrism.
G) A) and B)
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