Question 1

Explain the difference between dumping and parallel importing.

Accepted Answer

Dumping is when a firm sells a product i...

Question 2

European Union (EU) has created abundant marketing opportunities because it is no longer necessary to

Accepted Answer

A)   print material in multiple languages.
B)   continually monitor currency exchange rates.
C)   trade with the former Eastern European communist countries.
D)   obey international trade regulations.
E)   use the American dollar as an economic standard.F) A) and B)
G) B) and D)

Question 3

Tricon was the restaurant division of PepsiCo until it was spun off in 1997.Since then Tricon has opened 6,000 KFC restaurants abroad.It has 158 restaurants in Indonesia and more than 500 restaurants in China.All are locally owned and subject to a contractual agreement that allows the owners to operate the business under the established KFC brand name and according to specific rules.Tricon is engaged in

Accepted Answer

A)   contract assembly.
B)   a joint venture.
C)   contract manufacturing.
D)   a partnership.
E)   franchising.F) B) and D)
G) B) and C)

Question 4

devil's advocate.Select any American industry and argue persuasively why protectionism is not only patriotic,it is absolutely essential for survival.

Accepted Answer

A quality answer will provide at least t...

Question 5

strategy used by firms that have as many different product variations,brand names,and advertising programs as countries in which they do business is referred to as a(n)

Accepted Answer

A)   ethnocentric strategy.
B)   multidomestic strategy.
C)   transnational marketing strategy.
D)   meganational marketing strategy.
E)   multimarket strategy.F) C) and E)
G) B) and D)

Question 6

a firm sells a product in a foreign country below its domestic price or below its actual cost,it is referred to as

Accepted Answer

A)   loss-leader pricing.
B)   surplus marketing.
C)   dumping.
D)   second-market pricing.
E)   entrepreneurial pricing.F) All of the above
G) A) and D)

Question 7

"Little Dragons," in relation to the Asian free trade agreements,are composed of:

Accepted Answer

A)   Hong Kong, Singapore, South Korea, and Taiwan.
B)   Hong Kong, Shanghai, Singapore, and Bangkok.
C)   Beijing, Hong Kong, Shanghai, and Singapore.
D)   Beijing, Tokyo, Taiwan, and Singapore.
E)   Beijing, Hong Kong, Taiwan, and Bangkok.F) A) and D)
G) A) and C)

Question 8

Honda and Toyota have plants in the United States that use American labor.This example is an illustration of Honda and Toyota practicing

Accepted Answer

A)   direct exporting.
B)   direct investment.
C)   joint venture.
D)   licensing.
E)   indirect exporting.F) C) and E)
G) A) and B)

Question 9

__________ arrangement between Ericsson,a Swedish telecommunications firm,and CGCT,a French switch maker,enabled them together to beat out AT&T for a $100 million French contract.

Accepted Answer

A)   franchising
B)   licensing
C)   joint venture
D)   direct investment
E)   exportingF) B) and C)
G) C) and D)

Question 10

variations on licensing are

Accepted Answer

A)   contract manufacturing and direct investment.
B)   contract manufacturing and joint ventures.
C)   foreign assembly and franchising.
D)   contract manufacturing and contract assembly.
E)   foreign assembly and joint ventures.F) C) and E)
G) C) and D)

Question 11

Canada has two official languages,which are

Accepted Answer

A)   English and French.
B)   English and Japanese.
C)   English and Spanish.
D)   English and Italian.
E)   English and German.F) A) and E)
G) None of the above

Question 12

global market-entry strategy in which a foreign company and a local firm invest together to create a local business in order to share ownership,control,and profits of the new company is referred to as

Accepted Answer

A)   licensing.
B)   a joint venture.
C)   direct exporting.
D)   a local assembly.
E)   local manufacturing.F) B) and C)
G) None of the above

Question 13

Recently,the Japanese government,under pressure from its domestic farm lobby,slapped government taxes on mushrooms,leeks,and the reeds used in tatami mats that were being imported from China.Japan levied

Accepted Answer

A)   GATT taxes.
B)   quotas.
C)   tariffs.
D)   excise taxes.
E)   subsidies.F) A) and B)
G) A) and C)

Question 14

a company has decided to enter the global marketplace,it must select a means of market entry.Four general options exist: (1) __________; (2) licensing; (3) joint venture; and (4) direct investment.

Accepted Answer

A)   exporting
B)   accreditation
C)   multiparty
D)   cooperative
E)   franchisingF) None of the above
G) C) and E)

Question 15

companies become involved in direct exporting when

Accepted Answer

A)   foreign governments believe that they will benefit the most from allowing the entry of direct exports.
B)   emerging markets in foreign countries become economically viable.
C)   they believe their volume of sales will be sufficiently large and easy to obtain so that they do not require intermediaries.
D)   the domestic market becomes saturated with competing products and services.
E)   evolving technologies in foreign countries come online.F) None of the above
G) A) and D)

Question 16

Which of the following statements reflects Michael Porter's theory regarding national competitive advantage?

Accepted Answer

A)   Clusters of strong suppliers can accelerate innovation.
B)   A firm that succeeds in global markets has often left a domestic market because it was too competitive.
C)   A country's natural resources, education, and infrastructure can represent obstacles that are often difficult to overcome.
D)   The first goal of a global marketer is to actively educate a nation's domestic customers.
E)   A nation's domestic workforce is more motivated to work for foreign corporations than its own.F) D) and E)
G) All of the above

Question 17

Frito-Lay produces and markets potato chips in Russia that have seafood flavor.This is an example of

Accepted Answer

A)   product integration.
B)   product invention.
C)   product adaptation.
D)   product customization.
E)   product extension.F) None of the above
G) B) and C)

Question 18

prominent global market-entry strategy among small-and medium-sized companies is

Accepted Answer

A)   exporting.
B)   franchising.
C)   licensing.
D)   joint venture.
E)   direct investment.F) A) and B)
G) None of the above

Question 19

assessment of a country's or region's political-regulatory climate includes an analysis of its political stability and __________.

Accepted Answer

A)   ISO 9000 rating
B)   stock market performance
C)   trade regulations
D)   cultural diversity
E)   currency exchange ratesF) A) and B)
G) A) and E)

Question 20

a company has decided to enter the global marketplace,it must select a means of market entry.Four general options exist: (1) exporting; (2) licensing; (3) joint venture; and (4) __________.

Accepted Answer

A)   franchising
B)   shared
C)   combined
D)   cooperative
E)   direct investmentF) B) and E)
G) None of the above

Exam 7: Understanding and Reaching Global Consumers and Markets

companies become involved in direct exporting when

Correct Answer
verified

Canada has two official languages,which are

Correct Answer
verified

European Union (EU) has created abundant marketing opportunities because it is no longer necessary to

Correct Answer
verified

variations on licensing are

Correct Answer
verified

devil's advocate.Select any American industry and argue persuasively why protectionism is not only patriotic,it is absolutely essential for survival.

Correct Answer
verified
A quality answer will provide at least t...
View Answer

prominent global market-entry strategy among small-and medium-sized companies is

Correct Answer
verified

Correct Answer
verified

Recently,the Japanese government,under pressure from its domestic farm lobby,slapped government taxes on mushrooms,leeks,and the reeds used in tatami mats that were being imported from China.Japan levied

Correct Answer
verified

a company has decided to enter the global marketplace,it must select a means of market entry.Four general options exist: (1) __________; (2) licensing; (3) joint venture; and (4) direct investment.

Correct Answer
verified

assessment of a country's or region's political-regulatory climate includes an analysis of its political stability and __________.

Correct Answer
verified

Explain the difference between dumping and parallel importing.

Correct Answer
verified
Dumping is when a firm sells a product i...
View Answer

Honda and Toyota have plants in the United States that use American labor.This example is an illustration of Honda and Toyota practicing

Correct Answer
verified

"Little Dragons," in relation to the Asian free trade agreements,are composed of:

Correct Answer
verified

a company has decided to enter the global marketplace,it must select a means of market entry.Four general options exist: (1) exporting; (2) licensing; (3) joint venture; and (4) __________.

Correct Answer
verified

Which of the following statements reflects Michael Porter's theory regarding national competitive advantage?

Correct Answer
verified

global market-entry strategy in which a foreign company and a local firm invest together to create a local business in order to share ownership,control,and profits of the new company is referred to as

Correct Answer
verified

__________ arrangement between Ericsson,a Swedish telecommunications firm,and CGCT,a French switch maker,enabled them together to beat out AT&T for a $100 million French contract.

Correct Answer
verified

strategy used by firms that have as many different product variations,brand names,and advertising programs as countries in which they do business is referred to as a(n)

Correct Answer
verified

Frito-Lay produces and markets potato chips in Russia that have seafood flavor.This is an example of

Correct Answer
verified

a firm sells a product in a foreign country below its domestic price or below its actual cost,it is referred to as

Correct Answer
verified

Exam 7: Understanding and Reaching Global Consumers and Markets

companies become involved in direct exporting when

Correct AnswerverifiedShow Answer

Canada has two official languages,which are

Correct AnswerverifiedShow Answer

European Union (EU) has created abundant marketing opportunities because it is no longer necessary to

Correct AnswerverifiedShow Answer

variations on licensing are

Correct AnswerverifiedShow Answer

devil's advocate.Select any American industry and argue persuasively why protectionism is not only patriotic,it is absolutely essential for survival.

Correct AnswerverifiedA quality answer will provide at least t...View AnswerShow Answer

prominent global market-entry strategy among small-and medium-sized companies is

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Recently,the Japanese government,under pressure from its domestic farm lobby,slapped government taxes on mushrooms,leeks,and the reeds used in tatami mats that were being imported from China.Japan levied

Correct AnswerverifiedShow Answer

a company has decided to enter the global marketplace,it must select a means of market entry.Four general options exist: (1) __________; (2) licensing; (3) joint venture; and (4) direct investment.

Correct AnswerverifiedShow Answer

assessment of a country's or region's political-regulatory climate includes an analysis of its political stability and __________.

Correct AnswerverifiedShow Answer

Explain the difference between dumping and parallel importing.

Correct AnswerverifiedDumping is when a firm sells a product i...View AnswerShow Answer

Honda and Toyota have plants in the United States that use American labor.This example is an illustration of Honda and Toyota practicing

Correct AnswerverifiedShow Answer

"Little Dragons," in relation to the Asian free trade agreements,are composed of:

Correct AnswerverifiedShow Answer

a company has decided to enter the global marketplace,it must select a means of market entry.Four general options exist: (1) exporting; (2) licensing; (3) joint venture; and (4) __________.

Correct AnswerverifiedShow Answer

Which of the following statements reflects Michael Porter's theory regarding national competitive advantage?

Correct AnswerverifiedShow Answer

global market-entry strategy in which a foreign company and a local firm invest together to create a local business in order to share ownership,control,and profits of the new company is referred to as

Correct AnswerverifiedShow Answer

__________ arrangement between Ericsson,a Swedish telecommunications firm,and CGCT,a French switch maker,enabled them together to beat out AT&T for a $100 million French contract.

Correct AnswerverifiedShow Answer

strategy used by firms that have as many different product variations,brand names,and advertising programs as countries in which they do business is referred to as a(n)

Correct AnswerverifiedShow Answer

Frito-Lay produces and markets potato chips in Russia that have seafood flavor.This is an example of

Correct AnswerverifiedShow Answer

a firm sells a product in a foreign country below its domestic price or below its actual cost,it is referred to as

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
A quality answer will provide at least t...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Dumping is when a firm sells a product i...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified