Question 1

Which of the following is a socializing force that dictates what is morally right and just?

Accepted Answer

A)   federal regulatory agencies like the FTC
B)   federal, state, and local legislation
C)   the U.S. Supreme Court
D)   culture
E)   organizational core valuesF) A) and B)
G) A) and C)

Question 2

did 33 percent of Pepsi's marketing and advertising executives say they would decline an offer to buy one of Coke's marketing plans and samples?

Accepted Answer

A)   They would prefer competing ethically so they could sleep at night.
B)   They thought they might go to work for Coke one day and didn't want to spoil their employment chances.
C)   They were afraid the media would find out.
D)   They knew they would get fired.
E)   They didn't want to disappoint their children.F) B) and C)
G) All of the above

Question 3

Coke-Pepsi Photo
-Consider the Coke-Pepsi photo above.Thirty three percent of Pepsi's marketing and advertising executives say they would decline an offer to buy one of Coke's marketing plans and samples.Most said that they

Accepted Answer

A)   thought they might go to work for Coke one day and didn't want to spoil their employment chances.
B)   would prefer competing ethically so they could sleep at night.
C)   were afraid the media would find out.
D)   knew they would get fired.
E)   didn't want to disappoint their children.F) A) and B)
G) A) and D)

Question 4

Ultimately,ethical choices are based on

Accepted Answer

A)   the personal moral philosophy of the decision maker.
B)   societal culture and norms.
C)   business culture and industry practices.
D)   laws enacted by Congress and regulations by federal and state governments.
E)   chance and opportunity.F) A) and D)
G) A) and B)

Question 5

of the following are examples of economic espionage EXCEPT:

Accepted Answer

A)   wiretapping
B)   misrepresentation
C)   bribery
D)   "dumpster diving" or searching a competitor's trash.
E)   employment contract violationsF) B) and C)
G) A) and E)

Question 6

code of ethics is a formal statement of rules of conduct and

Accepted Answer

A)   legal restrictions.
B)   moral laws.
C)   ethical principles.
D)   core values.
E)   cultural values.F) B) and C)
G) C) and D)

Question 7

Practices that include filing warranty claims after the claim period,misredeeming coupons,and making fraudulent returns of merchandise are examples of

Accepted Answer

A)   normal and reasonable consumer behavior.
B)   unethical practices by consumers.
C)   acceptable consumer code of ethics.
D)   costs to be passed along to shareholders as a part of doing business.
E)   violations of the Consumer Bill of Rights.F) C) and E)
G) A) and B)

Question 8

Mattel's Cabbage Patch Snacktime Kids doll was designed to eat plastic toys that were drawn into the doll's motorized mouth.However,despite extensive testing,the doll was found to "eat" the child's hair and was subsequently recalled and discontinued.Mattel discontinued the item because of consumers' right to

Accepted Answer

A)   choose.
B)   be informed.
C)   be treated courteously.
D)   safety.
E)   happiness.F) B) and C)
G) All of the above

Question 9

MasterCard International links usage of its card with fund raising for institutions that combat cancer,heart disease,child abuse,and muscular dystrophy.MasterCard gives a modest percentage of charges from its credit card charges to the institutions.What is this called and how does it affect cardholders' behavior?

Accepted Answer

This practice is called cause marketing,...

Question 10

Which of the following statements about consumer ethics is most accurate?

Accepted Answer

A)   Most consumers' unethical acts are motivated by economic need.
B)   Some consumers believe that if they can get away with unethical behavior, it is worth it.
C)   If "everyone else does it," then that becomes the norm so, ultimately, there is no such thing as unethical consumer behavior.
D)   Most consumers who shoplift do so because a salesperson has been insulting or rude.
E)   Few customers behave unethically toward smaller, independently owned businesses. Most unethical consumer behavior is against "big business."F) B) and C)
G) C) and E)

Question 11

Children's Online Privacy Protection Act (1998) is a law designed to protect consumers' right to

Accepted Answer

A)   choose.
B)   be informed.
C)   be treated courteously.
D)   safety.
E)   be heard.F) All of the above
G) D) and E)

Question 12

Which of the following statements accurately distinguishes between laws and ethics?

Accepted Answer

A)   Laws reflect the beliefs of the majority of society while ethics reflect the beliefs of the minority of society.
B)   Ethics deal with religious and moral beliefs while laws deal with social, economic, and environmental behaviors.
C)   Ethics deal with internal (personal)  issues while laws deal with external (social)  issues.
D)   There is no significant difference between laws and ethics; these terms can be used interchangeably.
E)   Ethics deal with personal and moral principles whereas laws are society's values that are enforceable in the courts.F) B) and E)
G) A) and B)

Question 13

is the difference between standard charitable contributions and cause marketing?

Accepted Answer

A firm's standard charitable contributio...

Question 14

Moral idealism refers to a personal moral philosophy that

Accepted Answer

A)   believes that goodwill always triumph over evil.
B)   follows the "Golden Rule," which is "One should treat others as one would like others to treat oneself."
C)   all human beings are basically good.
D)   considers individual rights or duties as universal, regardless of the outcome.
E)   believes in "the greatest good for the greatest number."F) B) and E)
G) A) and D)

Question 15

Toysmart.com filed for bankruptcy in June 2000,it listed its customer database as one of its assets even though it had assured its customers it would never disclose their information to any third party.People who had purchased products from Toysmart and were a part of its database were upset when they learned their private information was being treated as property that was for sale.These customers believed that according to the Consumer Bill of Rights,they should know how their private information would be used.In other words,Toysmart's former customers had a right to

Accepted Answer

A)   choose.
B)   be informed.
C)   be heard.
D)   safety.
E)   happiness.F) None of the above
G) B) and C)

Question 16

recent poll by Environics International,a public-opinion research firm,found that 67 percent of North Americans are willing to boycott products on ethical grounds.This survey did not ask if the person who was acting on ethical grounds would first see if the boycott was based on facts.Which of the following statements describes a conclusion that should be drawn from this information?

Accepted Answer

A)   If you are an ethical person, you should act according to your instincts.
B)   Realistically speaking, in order to stay in business, all businesses must occasionally behave unethically.
C)   All businesses will act unethically unless forced by consumers to act morally.
D)   There is nothing consumers can do to stop unethical business activities.
E)   Boycotting a product without knowing the facts can be viewed as unethical.F) All of the above
G) B) and D)

Question 17

Converting socially responsible ideas into actions involves careful planning and monitoring of programs.Many companies develop,implement,and evaluate their social responsibility efforts by means of a(n)

Accepted Answer

A)   social audit.
B)   financial audit
C)   action plan.
D)   tactical plan.
E)   research plan.F) A) and B)
G) B) and E)

Question 18

HomeWorRx Referral Network profiles home service companies for homeowners looking for a contractor or handyman.To ensure that companies they recommend are reliable,HomeWorRx checks the business licenses,insurance coverages,Better Business Bureau records,and three trade references.The recommended home service company also has to agree to a(n) __________,which includes maintaining professionalism and guaranteeing the quality of its work.

Accepted Answer

A)   statement of cultural values
B)   statement of values and beliefs
C)   industry endorsement
D)   code of ethics
E)   contract due diligenceF) A) and B)
G) A) and C)

Question 19

duty of a firm to maximize profits for its owners or stockholders is referred to as _________.

Accepted Answer

A)   social responsibility
B)   value consciousness
C)   benefit marketing
D)   profit responsibility
E)   stakeholder responsibilityF) A) and B)
G) B) and E)

Question 20

Corporate culture refers to

Accepted Answer

A)   a formalized method for controlling the marketing environment.
B)   the set of accepted standards and practices within a given industry.
C)   the fundamental, passionate, and enduring principles of an organization that guide its conduct over time.
D)   a set of values, ideas, and attitudes that is learned and shared among the members of an organization.
E)   the formal statement of ethical principles and rules of conduct adopted by an organization.F) All of the above
G) A) and B)

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

of the following are examples of economic espionage EXCEPT:

Correct Answer
verified

Correct Answer
verified
This practice is called cause marketing,...
View Answer

Which of the following statements about consumer ethics is most accurate?

Correct Answer
verified

duty of a firm to maximize profits for its owners or stockholders is referred to as _________.

Correct Answer
verified

Which of the following statements accurately distinguishes between laws and ethics?

Correct Answer
verified

Moral idealism refers to a personal moral philosophy that

Correct Answer
verified

Correct Answer
verified

did 33 percent of Pepsi's marketing and advertising executives say they would decline an offer to buy one of Coke's marketing plans and samples?

Correct Answer
verified

code of ethics is a formal statement of rules of conduct and

Correct Answer
verified

Which of the following is a socializing force that dictates what is morally right and just?

Correct Answer
verified

is the difference between standard charitable contributions and cause marketing?

Correct Answer
verified
A firm's standard charitable contributio...
View Answer

Correct Answer
verified

Coke-Pepsi Photo -Consider the Coke-Pepsi photo above.Thirty three percent of Pepsi's marketing and advertising executives say they would decline an offer to buy one of Coke's marketing plans and samples.Most said that they

Correct Answer
verified

Ultimately,ethical choices are based on

Correct Answer
verified

Practices that include filing warranty claims after the claim period,misredeeming coupons,and making fraudulent returns of merchandise are examples of

Correct Answer
verified

Children's Online Privacy Protection Act (1998) is a law designed to protect consumers' right to

Correct Answer
verified

Correct Answer
verified

Corporate culture refers to

Correct Answer
verified

Correct Answer
verified

Converting socially responsible ideas into actions involves careful planning and monitoring of programs.Many companies develop,implement,and evaluate their social responsibility efforts by means of a(n)

Correct Answer
verified

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

of the following are examples of economic espionage EXCEPT:

Correct AnswerverifiedShow Answer

Correct AnswerverifiedThis practice is called cause marketing,...View AnswerShow Answer

Which of the following statements about consumer ethics is most accurate?

Correct AnswerverifiedShow Answer

duty of a firm to maximize profits for its owners or stockholders is referred to as _________.

Correct AnswerverifiedShow Answer

Which of the following statements accurately distinguishes between laws and ethics?

Correct AnswerverifiedShow Answer

Moral idealism refers to a personal moral philosophy that

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

did 33 percent of Pepsi's marketing and advertising executives say they would decline an offer to buy one of Coke's marketing plans and samples?

Correct AnswerverifiedShow Answer

code of ethics is a formal statement of rules of conduct and

Correct AnswerverifiedShow Answer

Which of the following is a socializing force that dictates what is morally right and just?

Correct AnswerverifiedShow Answer

is the difference between standard charitable contributions and cause marketing?

Correct AnswerverifiedA firm's standard charitable contributio...View AnswerShow Answer

Correct AnswerverifiedShow Answer

Coke-Pepsi Photo -Consider the Coke-Pepsi photo above.Thirty three percent of Pepsi's marketing and advertising executives say they would decline an offer to buy one of Coke's marketing plans and samples.Most said that they

Correct AnswerverifiedShow Answer

Ultimately,ethical choices are based on

Correct AnswerverifiedShow Answer

Practices that include filing warranty claims after the claim period,misredeeming coupons,and making fraudulent returns of merchandise are examples of

Correct AnswerverifiedShow Answer

Children's Online Privacy Protection Act (1998) is a law designed to protect consumers' right to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Corporate culture refers to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Converting socially responsible ideas into actions involves careful planning and monitoring of programs.Many companies develop,implement,and evaluate their social responsibility efforts by means of a(n)

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified
This practice is called cause marketing,...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
A firm's standard charitable contributio...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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