Question 1

Triple-bottom line refers to

Accepted Answer

A)   the recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth.
B)   the obligations an organization has to those who can affect achievement of its sales, profit, and market share objectives simultaneously.
C)   the recognition of the need for organizations to be responsible simultaneously to shareholders, employees, and customers.
D)   the obligations an organization has to practice profit, stakeholder, and societal responsibility simultaneously.
E)   three different financial statements prepared in three different formats: one for governmental regulators, one for shareholders, and one for internal use.F) All of the above
G) B) and E)

Question 2

preserving the natural environment,Anheuser-Busch is appealing to environmentalists through its alcohol abuse awareness initiatives; it is attempting to persuade underage children from thinking that drinking beer makes them cool.Anheuser-Busch is exhibiting which of the following?

Accepted Answer

A)   stockholder responsibility
B)   profit responsibility
C)   utilitarianism
D)   cause marketing
E)   social responsibilityF) C) and E)
G) C) and D)

Question 3

increasing percentage of turkeys are now being marketed as "free range." Consumers typically pay $1 more per pound for free-range turkeys,which are thought to have lived more humane lives-and as a result,to taste better than conventionally-raised turkeys.The USDA defines a free-range bird as one that has been allowed "access to the out-of-doors." Are turkey growers who allow their birds to access the out-of-doors only moments before they are killed acting socially responsible?

Accepted Answer

To answer this question,students will ne...

Question 4

Factors influencing personal moral philosophy and ethical behavior include __________,business culture and industry practices,and corporate culture and expectations.

Accepted Answer

A)   religious beliefs and practices
B)   societal culture and norms
C)   national and regional legislation
D)   universal core values
E)   the universal concept of good vs. evilF) A) and E)
G) A) and D)

Question 5

Define green marketing and provide an example of it.

Accepted Answer

Green marketing refers to a company's ma...

Question 6

health club wishes to follow the American Marketing Association Statement of Ethics and decides to offer a modified workout class at a very low price for senior citizens who otherwise might not be able to afford their services.This action exhibits which key AMA ethical value?

Accepted Answer

A)   honesty
B)   fairness
C)   respect
D)   openness
E)   responsibilityF) A) and E)
G) B) and C)

Question 7

Business culture affects ethical behavior in competition.Two kinds of unethical behavior are most common:

Accepted Answer

A)   economic espionage and bribery.
B)   price fixing and copyright infringement.
C)   bribery and extortion.
D)   price fixing and economic espionage.
E)   economic espionage and antitrust infractions.F) B) and E)
G) A) and E)

Question 8

Consumer Bill of Rights codified the ethics of exchange between buyers and sellers.It was outlined by __________ in __________.

Accepted Answer

A)   President John Kennedy; 1962.
B)   President Ronald Reagan; 1983.
C)   President William H. Clinton; 1996.
D)   President George W. Bush; 2003.
E)   President Barack Obama; 2009.F) A) and C)
G) A) and B)

Question 9

Business culture affects ethical behavior in competition.Briefly discuss the two most common kinds of unethical competitive behavior.In answering,provide concrete examples for both.

Accepted Answer

The two kinds of unethical behavior that...

Question 10

Provide concrete examples for the four classifications marketing decisions according to ethical and legal relationships.

Accepted Answer

Answers will vary,but they sho...

Question 11

view that an organization has an obligation to those who can affect the achievement of its objectives is referred to as _________.

Accepted Answer

A)   social responsibility
B)   value consciousness
C)   benefit marketing
D)   stakeholder responsibility
E)   profit responsibilityF) None of the above
G) B) and E)

Question 12

moral philosophy that exists in the Consumer Bill of Rights and is favored by moral philosophers and consumer interest groups is referred to as __________.

Accepted Answer

A)   social responsibility
B)   moral idealism
C)   utilitarianism
D)   hedonism
E)   the Golden RuleF) A) and E)
G) A) and B)

Question 13

3M Scotchgard Photo
-personal moral philosophy that focuses on "the greatest good for the greatest number" by assessing the costs and benefits of the consequences of ethical behavior is referred to as __________.

Accepted Answer

A)   utilitarianism
B)   hedonism
C)   existentialism
D)   moral idealism
E)   socialismF) A) and C)
G) B) and E)

Question 14

groups primarily served by a firm exhibiting profit responsibility include

Accepted Answer

A)   the general public, public interest groups, and the environment.
B)   consumers, employees, and supplier/distributors.
C)   owners and stockholders.
D)   the general public, owners, and stockholders.
E)   government, owners, and stockholders.F) C) and E)
G) All of the above

Question 15

Latin phrase caveat emptor is a legal concept that means

Accepted Answer

A)   "Cash on delivery."
B)   "Let the buyer beware."
C)   "Let's make a deal."
D)   "Don't take any wooden nickels."
E)   "Such is life."F) None of the above
G) C) and D)

Question 16

Which of the following statements about sustainable development is most accurate?

Accepted Answer

A)   A company that always makes its furniture from rare tropical woods is practicing sustainable development.
B)   At this point in time, sustainable development is a luxury that only large international companies can achieve.
C)   Sustainable development is achieved when a firm's sales growth rate increases an average of 1-2% per year for a period of at least five years.
D)   A company that uses overseas child laborers to manufacturer its products to reduce costs does not practice sustainable development.
E)   Unfortunately, only a small number of consumers care whether a company practices sustainable development.F) B) and D)
G) A) and E)

Question 17

the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products,this marketing practice is referred to as

Accepted Answer

A)   marketing philanthropy.
B)   marketing allegiance.
C)   relationship marketing.
D)   transactional marketing.
E)   cause marketing.F) B) and C)
G) C) and D)

Question 18

Family Talk about Drinking guidebook developed by Anheuser-Busch to help parents address the topic of underage drinking is an example of

Accepted Answer

A)   consumerism.
B)   preemptive marketing.
C)   ethical behavior in marketing.
D)   the social marketing concept.
E)   cause marketing.F) B) and C)
G) D) and E)

Question 19

Avon Ad
-Spiegel Inc.sold Christmas cards on page two of its holiday retail catalog.Spiegel designed and printed the cards.Proceeds from the sales of the Christmas cards purchased through the catalog went to benefit the Starlight Children's Foundation and the National Center for Missing and Exploited Children.This is an example of

Accepted Answer

A)   philanthropic marketing.
B)   corporate altruism.
C)   cause marketing.
D)   the marketing concept.
E)   societal marketing.F) All of the above
G) None of the above

Question 20

Coke-Pepsi Photo
-Consider the Coke-Pepsi photo above.What was the consequence to the Coca-Cola employee who tried to sell classified information to Pepsi?

Accepted Answer

A)   The employee was fired and no other legal action was taken since the practice is unfortunately too commonplace.
B)   The employee was given the choice of quitting or being demoted to a minimum wage job.
C)   The employee was arrested for bribery and sentenced to five years house arrest.
D)   The employee was sentenced to eight years in prison and ordered to pay $40,000 in restitution.
E)   The employee was permitted to keep her original job (minus any bonuses) , but had to undergo personal psychiatric counseling and attend a seminar on ethical behavior.F) B) and E)
G) B) and D)

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

Which of the following statements about sustainable development is most accurate?

Correct Answer
verified

Define green marketing and provide an example of it.

Correct Answer
verified
Green marketing refers to a company's ma...
View Answer

health club wishes to follow the American Marketing Association Statement of Ethics and decides to offer a modified workout class at a very low price for senior citizens who otherwise might not be able to afford their services.This action exhibits which key AMA ethical value?

Correct Answer
verified

Business culture affects ethical behavior in competition.Two kinds of unethical behavior are most common:

Correct Answer
verified

the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products,this marketing practice is referred to as

Correct Answer
verified

Business culture affects ethical behavior in competition.Briefly discuss the two most common kinds of unethical competitive behavior.In answering,provide concrete examples for both.

Correct Answer
verified
The two kinds of unethical behavior that...
View Answer

Factors influencing personal moral philosophy and ethical behavior include __________,business culture and industry practices,and corporate culture and expectations.

Correct Answer
verified

Latin phrase caveat emptor is a legal concept that means

Correct Answer
verified

3M Scotchgard Photo -personal moral philosophy that focuses on "the greatest good for the greatest number" by assessing the costs and benefits of the consequences of ethical behavior is referred to as __________.

Correct Answer
verified

Provide concrete examples for the four classifications marketing decisions according to ethical and legal relationships.

Correct Answer
verified
Answers will vary,but they sho...
View Answer

preserving the natural environment,Anheuser-Busch is appealing to environmentalists through its alcohol abuse awareness initiatives; it is attempting to persuade underage children from thinking that drinking beer makes them cool.Anheuser-Busch is exhibiting which of the following?

Correct Answer
verified

moral philosophy that exists in the Consumer Bill of Rights and is favored by moral philosophers and consumer interest groups is referred to as __________.

Correct Answer
verified

Family Talk about Drinking guidebook developed by Anheuser-Busch to help parents address the topic of underage drinking is an example of

Correct Answer
verified

Correct Answer
verified

Coke-Pepsi Photo -Consider the Coke-Pepsi photo above.What was the consequence to the Coca-Cola employee who tried to sell classified information to Pepsi?

Correct Answer
verified

view that an organization has an obligation to those who can affect the achievement of its objectives is referred to as _________.

Correct Answer
verified

groups primarily served by a firm exhibiting profit responsibility include

Correct Answer
verified

Consumer Bill of Rights codified the ethics of exchange between buyers and sellers.It was outlined by in .

Correct Answer
verified

Triple-bottom line refers to

Correct Answer
verified

Correct Answer
verified
To answer this question,students will ne...
View Answer

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

Which of the following statements about sustainable development is most accurate?

Correct AnswerverifiedShow Answer

Define green marketing and provide an example of it.

Correct AnswerverifiedGreen marketing refers to a company's ma...View AnswerShow Answer

health club wishes to follow the American Marketing Association Statement of Ethics and decides to offer a modified workout class at a very low price for senior citizens who otherwise might not be able to afford their services.This action exhibits which key AMA ethical value?

Correct AnswerverifiedShow Answer

Business culture affects ethical behavior in competition.Two kinds of unethical behavior are most common:

Correct AnswerverifiedShow Answer

the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products,this marketing practice is referred to as

Correct AnswerverifiedShow Answer

Business culture affects ethical behavior in competition.Briefly discuss the two most common kinds of unethical competitive behavior.In answering,provide concrete examples for both.

Correct AnswerverifiedThe two kinds of unethical behavior that...View AnswerShow Answer

Factors influencing personal moral philosophy and ethical behavior include __________,business culture and industry practices,and corporate culture and expectations.

Correct AnswerverifiedShow Answer

Latin phrase caveat emptor is a legal concept that means

Correct AnswerverifiedShow Answer

3M Scotchgard Photo -personal moral philosophy that focuses on "the greatest good for the greatest number" by assessing the costs and benefits of the consequences of ethical behavior is referred to as __________.

Correct AnswerverifiedShow Answer

Provide concrete examples for the four classifications marketing decisions according to ethical and legal relationships.

Correct AnswerverifiedAnswers will vary,but they sho...View AnswerShow Answer

preserving the natural environment,Anheuser-Busch is appealing to environmentalists through its alcohol abuse awareness initiatives; it is attempting to persuade underage children from thinking that drinking beer makes them cool.Anheuser-Busch is exhibiting which of the following?

Correct AnswerverifiedShow Answer

moral philosophy that exists in the Consumer Bill of Rights and is favored by moral philosophers and consumer interest groups is referred to as __________.

Correct AnswerverifiedShow Answer

Family Talk about Drinking guidebook developed by Anheuser-Busch to help parents address the topic of underage drinking is an example of

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Coke-Pepsi Photo -Consider the Coke-Pepsi photo above.What was the consequence to the Coca-Cola employee who tried to sell classified information to Pepsi?

Correct AnswerverifiedShow Answer

view that an organization has an obligation to those who can affect the achievement of its objectives is referred to as _________.

Correct AnswerverifiedShow Answer

groups primarily served by a firm exhibiting profit responsibility include

Correct AnswerverifiedShow Answer

Consumer Bill of Rights codified the ethics of exchange between buyers and sellers.It was outlined by __________ in __________.

Correct AnswerverifiedShow Answer

Triple-bottom line refers to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedTo answer this question,students will ne...View AnswerShow Answer

Correct Answer
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Correct Answer
verified
Green marketing refers to a company's ma...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified
The two kinds of unethical behavior that...
View Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
verified
Answers will vary,but they sho...
View Answer

Correct Answer
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Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
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Correct Answer
verified

Consumer Bill of Rights codified the ethics of exchange between buyers and sellers.It was outlined by in .

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
To answer this question,students will ne...
View Answer