A) direction
B) scope
C) speed
D) lack of intensity
Correct Answer
verified
Multiple Choice
A) economic
B) demographic
C) sociocultural
D) political and legal
Correct Answer
verified
Multiple Choice
A) easy access to raw materials
B) low switching costs
C) large economies of scale
D) low capital requirements
Correct Answer
verified
Multiple Choice
A) focuses marketing efforts on end users.
B) has reduced the number of wholesalers and distributors.
C) increases channel conflict.
D) diminishes the power of many distribution channel intermediaries.
Correct Answer
verified
Multiple Choice
A) substitute goods.
B) customer and firm bargaining power.
C) the aging population and ethnic shifts.
D) competitive rivalry.
Correct Answer
verified
Multiple Choice
A) historical
B) past
C) present
D) future
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) the deregulation of utilities.
B) the increased use of Internet technology.
C) the Americans with Disabilities Act (ADA) .
D) increases in the federally mandated minimum wage.
Correct Answer
verified
Multiple Choice
A) competitors; customers
B) customers; competitors
C) traditional competitors; new competitors
D) existing customers; existing competitors
Correct Answer
verified
Multiple Choice
A) cost
B) availability
C) value
D) substitutability
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) environmental scanning and stakeholder identification.
B) assessing internal strengths and environmental scanning.
C) environmental scanning and competitive intelligence.
D) environmental scanning and a SWOT analysis.
Correct Answer
verified
Multiple Choice
A) economic
B) demographic
C) sociocultural
D) political and legal
Correct Answer
verified
True/False
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) marginal
B) exceptional
C) healthy
D) poor
Correct Answer
verified
Multiple Choice
A) aging population
B) greater disparities in income levels
C) changes in ethnic composition
D) more women in the workforce
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) threat of forward integration by suppliers increases.
B) importance of buyers to supplier group increases.
C) switching costs for buyers decrease.
D) more suppliers enter the market.
Correct Answer
verified
True/False
Correct Answer
verified
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