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________ is/are associated with collecting,storing,and distributing the product or service to buyers.They consist of warehousing,material handling,delivery operation,order processing,and scheduling.


A) Services
B) Inbound logistics
C) Outbound logistics
D) Operations

E) All of the above
F) None of the above

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Value-chain analysis assumes that the basic economic purpose of a firm is to create value,and it is a useful framework for analyzing the strengths and weaknesses of the firm.

A) True
B) False

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Tangible resources are assets that are relatively easy to identify such as financial and physical assets.

A) True
B) False

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Raymond Ozzie,the software designer who was critical in the development of Lotus Notes,was able to dictate the terms under which IBM acquired Lotus.This illustrates that he had ________ bargaining power based on the ________ cost required by the firm to replace him.


A) low; low
B) low; high
C) high; low
D) high; high

E) All of the above
F) A) and D)

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In contrast to ________ interactions,which allow the firm to gain insights on the needs of a particular customer,________ offers the opportunity to leverage the wisdom of a larger crowd.


A) consumer; sourcing
B) prosumer; outsourcing
C) prosumer; crowdsourcing
D) marketing; crowdsourcing

E) A) and C)
F) All of the above

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Which of the following lists consists of support activities?


A) human resource management, technology development, customer service, and procurement
B) human resource management, customer service, marketing and sales, and operations
C) customer service, information systems, technology development, and procurement
D) human resource management, technology development, procurement, and general administration

E) A) and B)
F) A) and C)

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In terms of value-chain analysis,a telephone operating company would find that negotiating and maintaining ongoing relations with regulatory bodies are important activities for achieving


A) inbound logistics.
B) customer awareness.
C) competitive advantage.
D) better employees.

E) A) and D)
F) All of the above

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Historical comparisons provide information to managers about changes in the competitive position of a firm.Historical comparisons often are misleading


A) if the overall strategy of the firm is the same.
B) if the firm shows constant growth.
C) in periods of recession or economic boom.
D) if the firm's stock is publicly traded.

E) B) and C)
F) None of the above

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Financial resources such as cash and cash equivalents are intangible resources.

A) True
B) False

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A competitive advantage based on inimitability can be sustained for at least some time,if it has the following characteristics:


A) psychographic uniqueness, path dependency, causal ambiguity, and substitutability.
B) physical uniqueness, path dependency, causal ambiguity, and social complexity.
C) rarity, path dependency, causal ambiguity, and social substitutability.
D) geographic uniqueness, cause dependency, social ambiguity, and path complexity.

E) A) and D)
F) B) and C)

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Explain the difference between tangible and intangible resources.Provide an example of each.

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Firm resources are all assets,capabiliti...

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The innovation and learning perspective of the balanced scorecard answers which of the following questions?


A) How do customers see us?
B) What must we excel at?
C) How do we look to shareholders?
D) Can we continue to improve and create value?

E) None of the above
F) B) and D)

Correct Answer

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If managers do not recognize from the beginning that the balanced scorecard is not a ________ and fail to commit to it long term,the organization will be disappointed.


A) panacea
B) quick fix
C) marketing ploy
D) cheap solution

E) All of the above
F) None of the above

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In a telephone operating company,negotiating and maintaining ongoing relations with regulatory bodies can be among the most important activities for competitive advantage.What type of value-chain support activity is this?


A) service
B) technology development
C) human resource management
D) general administration

E) A) and B)
F) All of the above

Correct Answer

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Value-chain analysis can only be applied to manufacturing operations.

A) True
B) False

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Apple Inc.reported revenues of 234 billion USD and net income of 53 billion USD in 2015.These figures represent a stunning annual growth in revenue and net income of 28 percent and 33 percent,respectively,for 2014.This information indicates the importance of using ________ to evaluate company financial performance.


A) financial ratios
B) industry norms
C) historical comparisons
D) competitor analysis

E) A) and B)
F) A) and C)

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From the innovation and learning perspective,survival is dependent upon managers making ________ changes to existing products and services as well as introduce entirely new products with expanded capabilities.


A) few
B) no
C) frequent
D) rare

E) A) and D)
F) C) and D)

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The internal business perspective of the balanced scorecard answers which of the following questions?


A) How do customers see us?
B) What must we excel at?
C) How do we look to shareholders?
D) Can we continue to improve and create value?

E) B) and D)
F) All of the above

Correct Answer

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For a firm such as Nordstrom that has no manufacturing operations,value is added by developing expertise in the procurement of finished goods and by displaying them in its stores in a way that enhances sales.In the value chain,procurement activities become the primary activity.This begins with ________ and ends with ________.


A) purchasing goods; operating stores
B) managing and distributing inventory; marketing and selling
C) partnering with vendors; marketing and selling
D) partnering with vendors; operating stores

E) B) and C)
F) C) and D)

Correct Answer

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Many firms are finding that high-tech,computerized training has dual benefits.It develops employees who are more effective and reduces costs at the same time.Employees at FedEx take computer-based job competency tests every 6 to 12 months.This is an example of a(n) ________ ________ tangible resource.


A) financial
B) organizational
C) physical
D) technological

E) A) and B)
F) A) and C)

Correct Answer

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