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Which of the following is not a tangible resource?


A) technical and scientific skills
B) trade secrets, patents, copyrights
C) state-of-the art machinery
D) company borrowing capacity

E) C) and D)
F) B) and D)

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German truck and trailer manufacturer,Schmitz Cargobull,mainly serves customers that are operators of truck or trailer fleets.What sets the company apart is its expertise in telematics (the integrated application of telecommunications data) to monitor the current state of any Schmitz Cargobull-produced trailer.This is an example of using ________ to enhance customer value and increase ________ position.


A) sales; competitive
B) operations; marketing
C) information technology; competitive
D) human resources; marketing

E) None of the above
F) A) and C)

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Coca-Cola has developed data analytic technologies to produce orange juice that meets the taste demands of a global customer base.This is an example of using which value chain support activity?


A) marketing and sales
B) technology development
C) human resource management
D) procurement

E) All of the above
F) None of the above

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All of the following are examples of socially complex organizational phenomena except


A) the culture of a firm.
B) complex physical technology.
C) interpersonal relations among managers of a firm.
D) leadership and trust.

E) A) and D)
F) None of the above

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Discuss the four criteria that the resources of a firm must possess to maintain a sustainable advantage.Give an example of one of these criteria.

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For a resource to provide a firm with th...

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Making comparisons between a firm and its most direct rivals is useful because firms within the same strategic industry group have ________ strategies.


A) different
B) the same
C) similar
D) relative

E) C) and D)
F) A) and D)

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The financial perspective of the balanced scorecard answers which of the following questions?


A) How do customers see us?
B) What must we excel at?
C) How do we look to shareholders?
D) Can we continue to improve and create value?

E) A) and B)
F) C) and D)

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According to value-chain analysis,which of the following would be considered part of the general administration in a firm?


A) information systems
B) technology development
C) human resource management
D) procurement

E) B) and C)
F) A) and D)

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In using crowdsourcing as a means to integrate the customer into the value chain,there are some perils to consider.Which of the following is not related to crowdsourcing perils?


A) giving customers the opportunity to tarnish the company brand
B) asking for consumer input when demand is highly uncertain
C) eroding a low-cost competitive advantage of the firm
D) repeatedly getting feedback from the same customer

E) A) and D)
F) B) and C)

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Some firms find great value by not incorporating their customers into the value creation process.

A) True
B) False

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There are two levels of relationships among value-chain activities.Discuss the differences and provide an example of each.

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The importance of relationships among va...

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Accounting is a sort of transformation process that converts daily records of individual transactions into monthly financial reports.The ________ are the inputs,accounting is the operation that adds value,and ________ are the outputs.


A) transaction records; financial statements
B) financial statements; transaction records
C) employee records; transaction records
D) health records; transaction statements

E) C) and D)
F) A) and B)

Correct Answer

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Amazon Prime is credited for helping to increase the Amazon stock price by nearly 300 percent from 2008 to 2010.This competitive advantage is known as


A) causal ambiguity.
B) product rarity.
C) service validity.
D) substitutability.

E) B) and C)
F) None of the above

Correct Answer

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The three key types of resources that are central to the resource-based view of the firm are


A) tangible resources, intangible resources, and organizational structure.
B) culture, tangible resources, intangible resources.
C) tangible resources, intangible resources, and organizational capabilities.
D) tangible resources, intangible resources, and top management.

E) None of the above
F) A) and B)

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Which of the following is not a factor that helps to explain the extent to which employees and managers will be able to obtain a proportionately high level of the profits that they generate?


A) Employees have high bargaining power.
B) The cost of employee replacement is high.
C) The cost of exit is high for an employee.
D) Managers have low bargaining power.

E) A) and C)
F) A) and D)

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In making the decision to enter the pharmaceutical industry,a company would not need to consider which of the following?


A) historical comparisons
B) comparisons with industry norms
C) comparisons with key competitors
D) comparisons with non-competitors

E) None of the above
F) A) and B)

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Mercedes-Benz aggressively pushed for product placement in Hollywood movies.This is an example of which value chain primary or support activity?


A) support activity: general administration
B) primary activity: service
C) support activity: procurement
D) primary activity: marketing and sales

E) None of the above
F) B) and D)

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The balanced scorecard,developed by Kaplan and Norton,helps to integrate


A) financial analysis and the reputation of a firm.
B) intangible resources and operational measures.
C) financial analysis and stakeholder perspectives.
D) short-term perspectives and strategic positioning.

E) A) and C)
F) B) and D)

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Which of the following is not an example of organizational capabilities?


A) outstanding customer service
B) reputation with customers for quality and reliability
C) innovativeness of products and services
D) ability to hire, motivate, and retain human capital

E) A) and D)
F) A) and B)

Correct Answer

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Four factors help explain the extent to which employees and managers will be able to obtain a proportionately high level of the profits that they generate.Which is not one of these factors?


A) employee bargaining power
B) employee replacement cost
C) employee exit costs
D) competitor bargaining power

E) All of the above
F) C) and D)

Correct Answer

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