FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 4: Recognizing a Firm's Intellectual Assets: Moving Beyond a Firm's Tangible Resources

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 51

Multiple Choice

Review LaterAdd Note

Review Later

The management of intellectual property involves all of the following except

A) copyrights and trademark.
B) contracts with confidentiality and non-compete clauses.
C) converting explicit knowledge to tacit knowledge.
D) patents.

E) A) and B)
F) All of the above

Correct Answer

verified

Show Answer

Question 52

Multiple Choice

Review LaterAdd Note

Review Later

Which of the following is an IP-heavy industry?

A) automobile sales
B) telecommunications
C) contract manufacturing
D) retailing

E) A) and D)
F) A) and C)

Correct Answer

verified

Show Answer

Question 53

Multiple Choice

Review LaterAdd Note

Which of the following is not an example of an IP-related litigation?

Developing human capital is essential to maintaining a competitive advantage in the current knowledge economy.Efforts and initiatives to develop human capital should be directed

According to the resource-based view of the firm,competitive advantages are ________ for competitors to copy,if they are based on unique bundles of resources.

Access Health,a call-in medical center,uses technology to capture and share knowledge.When someone calls the center,a registered nurse uses the company clinical decision architecture to assess the caller symptoms,rule out possible conditions,and recommend a home remedy,doctor visit,or trip to the emergency room.This is an example of using

Technology can also enable much more sophisticated forms of communication in addition to knowledge sharing.

Once a knowledge asset (e.g.,a software code)is developed and paid for,it can be used many times at very low cost as long as it does not have to be substantially modified each time.

IP is characterized by ________ development costs and very ________ marginal costs.

According to a recent Gallup study,companies with the most engaged workers outperformed those with the least engaged workers on profitability,productivity,and lower turnover.Which of the following processes is not likely to be an important factor in assuring this result?

Dynamic capabilities include ________ development,alliances,and acquisitions.

Human capital includes

According to the text,intellectual capital is the difference between the market value and the book value of a firm.Intellectual capital can be increased by

Knowledge workers are more loyal to their companies than traditional workers.

The difference between the market value and book value of a firm is its social capital.

Another example of social relationships causing human capital mobility is the ________ of talent from an organization to form ________.

One potential downside of building social capital in an organization is groupthink.This means everyone in the group thinks on his or her own and comes up with new ideas.

The potential for ________ tends to be more prevalent in e-teams than in traditional teams because the geographic dispersion of members increases the complexity of establishing effective interaction and exchanges.

When a firm develops a knowledge asset,such as a process,pays for it and reuses it over and over at a very low cost,this adds ________ for the firm.

Software algorithms are a form of ________ that,once developed and paid for,can be reused many times at a very low cost.