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A franchise generally expires after a few years,whereas a license is designed to last into perpetuity.

A) True
B) False

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False

Reverse innovation occurs when a company develops a product that meets the needs of a developed country and then adapts it to the needs of the developing country.

A) True
B) False

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Which of the following is not a risk associated with a global strategy?


A) A firm with only one manufacturing location must export its product, sometimes at great distance from the operation.
B) The geographic concentration of any activity may also tend to isolate that activity from the targeted markets.
C) Concentrating an activity in a single location makes the rest of the firm dependent on that location.
D) The pressures for local adaptation may elevate the cost structure of the firm.

E) A) and C)
F) B) and C)

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Which of the following is not a risk normally associated with bottom-of-the-pyramid strategies?


A) A low-end version of a brand may detract from the overall brand attractiveness.
B) The new low-cost products they develop may cannibalize the sales of their core products.
C) Entrenched competitors can impact the ability of the new firm to enter the market successfully.
D) New products may be perceived as exploiting the privileged customer with substandard products.

E) All of the above
F) B) and C)

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________ are fees that a multinational receives from a foreign licensee in return for its use of intellectual property (trademark,patent,trade secret,technology) .


A) Transfer prices
B) Dividends
C) Royalties
D) Intra-corporate inflows

E) A) and B)
F) A) and C)

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C

Rivalry is intense in nations with conditions of ________ consumer demand,________ supplier bases,and ________ new entrant potential from related industries.


A) weak; weak; high
B) strong; strong; low
C) weak; weak; low
D) strong; strong; high

E) A) and D)
F) A) and C)

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________ are most appropriate when a firm already has the appropriate knowledge and capabilities that it can leverage rather easily through multiple locations in many countries.


A) Joint ventures
B) Strategic alliances
C) Licensing agreements
D) Wholly owned subsidiaries

E) A) and B)
F) A) and C)

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Renault paid 1 billion USD to acquire a 25 percent ownership stake in the Russian automaker AvtoVAZ in 2008.Just one year later,Russian Prime Minister Vladimir Putin threatened to dilute the Renault ownership stake unless it contributed more money to prop up AvtoVAZ,which was then experiencing a significant slide in sales.This is an example of ________ risk.


A) currency
B) economic
C) political
D) management

E) A) and B)
F) B) and C)

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What is a beachhead strategy and how does it contribute to a company's decision to internationalize?

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Multinationals often stumble onto a step...

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Industries in which proportionally more value is added in ________ activities are more likely to benefit from a global strategy.


A) downstream
B) upstream
C) marketing
D) sales

E) C) and D)
F) A) and B)

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High pressure for local adaptation combined with low pressure for lower costs would suggest what type of international strategy?


A) global strategy
B) multidomestic strategy
C) transnational strategy
D) overall cost leadership strategy

E) A) and B)
F) None of the above

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If the U.S.dollar appreciates relative to foreign currency,what is likely to be the result for the U.S.company that has branches abroad?


A) Profits will increase, when measured in U.S. dollars.
B) Profits will decrease, when measured in U.S. dollars.
C) Foreign exports to the United States will decrease.
D) Foreign demand for U.S. goods and services will decrease.

E) A) and D)
F) A) and B)

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Limitations of transnational strategies include all the following except


A) unique challenges in determining optimal locations of activities to ensure cost .
B) unique managerial challenges in fostering knowledge transfer.
C) unique ability to adapt to local markets.
D) unique challenges in determining optimal locations of activities to ensure quality.

E) A) and B)
F) A) and C)

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Which of these points on the Porter diamond of national advantage is the strongest indicator of global competitive success?


A) foreign rivalry
B) domestic rivalry
C) global rivalry
D) international rivalry

E) B) and C)
F) All of the above

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Countries with demanding consumers,like environmentally-concerned Denmark,drive ________ to meet the demand.


A) worldwide innovation
B) in-country innovation
C) foreign manufacturing
D) global exchange

E) None of the above
F) All of the above

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According to the textbook,globalization involves international exchange.Included in this exchange is trade in goods and services as well as the exchange of ________,________,and ________ across countries.


A) habits; values; ideas
B) traditions; legal systems; history
C) money; ideas; information
D) statistics; personnel; purchasing power

E) A) and C)
F) All of the above

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According to Euromoney's 2017 semi-annual "Country Risk Rating," which one of the following countries has the highest economic risk?


A) South Korea
B) China
C) Colombia
D) Argentina

E) All of the above
F) A) and C)

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What is international strategy? Discuss the risks and challenges associated with an international strategy.

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International strategy is a strategy bas...

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Shared Spanish colonialism is one reason that explains regionalism tendencies in


A) Asia.
B) South America.
C) the United States.
D) Africa.

E) C) and D)
F) A) and D)

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B

Multinational firms are constantly faced with the decision of choosing between ________ adaptation and ________ integration.


A) local; local
B) local; global
C) global; local
D) global; global

E) All of the above
F) A) and B)

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