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Exam 12: Managing Innovation and Fostering Corporate Entrepreneurship

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Question 1

Multiple Choice

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If managers believe that their abilities can reduce the risks inherent in decision making to a much greater extent that they actually can,they might demonstrate ________ and trust only their own judgment rather than conduct sufficient analysis.

A) agency problems
B) reasoning by analogy
C) managerial conceit
D) escalation of commitment

E) C) and D)
F) B) and D)

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verified

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Question 2

True/False

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Only about 50 percent of corporate venturing efforts reach profitability within six years of their launch.

A) True
B) False

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True

Question 3

True/False

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Corporate ventures that use real options logic in decision making tend to keep total investment low in order to minimize the downside risk of a project.

Founders Larry Page and Sergey Brin provide time and resources for Google employees to experiment.Some,such as the Android cell phone platform,have been big winners.Others,such as the Orkut and Buzz social networking systems,have failed.But Google will continue to experiment with new products and services.This is an example of which innovator DNA trait?

Which of the following is not characteristic of a disruptive innovation?

MiO,brought the Kraft Heinz Company many new awards including the 2011 Walmart Innovation of the Year Award and the 2012 Gold Medal Edison Innovation Award.What kind of innovation did MiO represent?

The Kraft Heinz Company makes MiO Drops.This is an example of a high-tech source of innovation.

Which of the following do corporate business incubators typically not provide?

What are new venture groups? What purpose do they serve? Are they more than a typical R&D department? Explain.

Two common forms of a focused approach to corporate entrepreneurship include ________ and ________.

The term strategic envelope refers to the scope of innovation efforts of a firm.

McGrath and Keil researched the types of human resource management practices that effective firms use to capture value from their innovation efforts.Which of the following is not one of their findings?

After witnessing the emergence of eBay and Amazon,Marc Benioff questioned why computer software was still sold in boxes rather than leased with a subscription and downloaded through the Internet.This was the genesis of Salesforce.com,a firm with over 6.7 billion USD in sales in 2016.This is an example of which innovator DNA trait?

________ are the benefits gained by firms that are the first to enter new markets,establish brand identity,and/or adopt new technologies.

Intel uses option contracts for the right to purchase key pieces of equipment at a specific future date.They simulate the likelihood that they will need to purchase a specific piece of equipment and then create the options contracts to reduce risk and potentially save money.

What is the difference between product innovation and process innovation? How is each used?

Business incubators are designed to support fledgling entrepreneurial ventures until they can operate as stand-alone businesses.

One of the following is not a question that should be answered when evaluating the performance of corporate venturing efforts.Which is it?

Real options analysis is most appropriate when

What do Taco Bell,Mondelez,General Electric,Tyco,and MasterCard have in common as they work to be innovative?