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Exam 9: Marketing: Providing Value to Customers

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Question 51

Multiple Choice

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Your _____ market consists of a specific group of consumers who are interested in your product, have access to it, and possess the means to buy it.

A) strategic
B) target
C) popular
D) local

E) A) and D)
F) A) and C)

Correct Answer

verified

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Question 52

Multiple Choice

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A _____ is a letter, sound, or symbol that differentiates a product from similar products on the market.

A) title
B) tag
C) name
D) brand

E) C) and D)
F) A) and C)

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Question 53

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When a manufacturer sells a product to a retailer, the retailer's cost is _____ what the consumer pays for it.

Getting your product mentioned in the newspaper is free promotion.

To deliver high customer value, a company must monitor and improve its value chain.

_____ would not be included in a demographic segmentation of consumers.

Although current research shows the concept to be unfounded, members of Generation X were once thought of as "slackers."

The customer value triad consists of three factors: quality, service, and availability.

_____ is not a social influence on buying behavior.

McDonald's sells tacos for breakfast in Arizona because its marketers have identified a _____ segment.

During the 1996 holiday season, there was a buying frenzy surrounding a fuzzy red doll named _____ after Rosie O'Donnell mentioned the product on TV

Which two segmenting variables would be most important for a company that sells children's hiking boots

The customer value triad is based on all of the following except _____.

Technology is a factor in the _____ marketing environment of most companies.

The effect of inflation on interest rates is usually to _____

Using _____ branding, a company makes a product and sells it to a retailer who resells it under its own name.

The key to persuading customers to buy your products is delivering _____.

With odd-even pricing, marketers price a product according to its cost to the manufacturer plus a reasonable profit.

The dairy industry still uses cow’s milk as the base for its varied products. Over time, however, competition from other types of milk has forced changes in the traditional American taste for milk, ice cream, cheese, cottage cheese, yogurt, frozen yogurt, and sherbet. Currently, for example, soy milk and other related items are making inroads in this traditional market. -Buttermilk, for which today's younger market has a strong distaste, is in the _____ stage of the product life cycle.

Demographic segmentation divides a market into groups based on such criteria as values, interests, opinions, and lifestyles.