Question 1

Vitalink Company does marketing research and then plans, creates, and places various forms of paid communications about its clients' products and services. Vitalink Company is a(n)  _____.

Accepted Answer

A)  publicist
B)  advertising medium
C)  marketing broker
D)  promotion specialist
E)  advertising agencyF) C) and D)
G) A) and D) E

Question 2

​A _____ is a piece, of up to 3,000 words, prepared by an organization for inclusion in a particular publication.

Accepted Answer

A)  ​feature article
B)  ​news release
C)  ​cooperative advertisement
D)  ​captioned photographE) None of the above
F) A) and D)

Question 3

Advertising may be broadly classified into three groups: selective-demand, institutional, and primary-demand.

Accepted Answer

A) True 
 B)False

Question 4

What are the four primary elements in an organization's promotion mix? Briefly describe each of the elements.

Accepted Answer

The four primary elements in an organiza...

Question 5

A sequence of organizations that directs a product from the producer to the ultimate user is called a(n)  _____.

Accepted Answer

A)  intermediary network
B)  catalog discount showroom
C)  transporter
D)  distribution channel
E)  distributorshipF) A) and E)
G) D) and E)

Question 6

A large, self-service store that sells primarily food and household products is called a _____.

Accepted Answer

A)  specialty store
B)  discount store
C)  department store
D)  supermarket
E)  convenience storeF) B) and D)
G) A) and B)

Question 7

In a channel of distribution, the function of wholesaling must be performed, but the wholesaler can be removed.

Accepted Answer

A) True 
 B)False

Question 8

Target and Walmart are considered

Accepted Answer

A)  department stores.
B)  superstores.
C)  independent retailers.
D)  convenience stores.
E)  discount stores.F) C) and D)
G) All of the above E

Question 9

Why would a marketer identify and analyze the target audience before defining the advertising objectives when developing an advertising campaign?

Accepted Answer

Since the target audience is the group o...

Question 10

Selective distribution is the use of a single retail outlet in each geographic area.

Accepted Answer

A) True 
 B)False

Question 11

Why is the ability of the salesperson to handle objections so important in the selling process?

Accepted Answer

Since a prospective customer is likely t...

Question 12

If Jeans Inc. wants to ensure that customers receive a consistent message about its product, it should use the concept of _____.

Accepted Answer

A)  advertising
B)  sales promotion
C)  integrated marketing communications
D)  personal selling
E)  public relationsF) None of the above
G) D) and E)

Question 13

All of the following are characteristics of warehouse showroom retailers except

Accepted Answer

A)  large, low-cost buildings.
B)  vertical merchandise displays.
C)  members-only stores.
D)  large on-premise inventories.
E)  minimum service.F) A) and B)
G) C) and E)

Question 14

The most direct channel for consumer products is from producer to retailer to consumer.

Accepted Answer

A) True 
 B)False

Question 15

When the United Way sends out brochures discussing the charitable activities and organizations it supports, it is using _____.

Accepted Answer

A)  media relations
B)  promotion
C)  integrated marketing communications
D)  infomercials
E)  solicitationF) C) and D)
G) B) and C)

Question 16

How does a frequent-user incentive differ from a premium?

Accepted Answer

A frequent-user incentive is a program d...

Question 17

Sears would like to promote its new line of dishwashers with the multi-flow system. Since this is a new feature, Sears needs to be able to demonstrate the product. Sears will most likely use _____.

Accepted Answer

A)  publicity
B)  sales promotion
C)  the Internet
D)  trade shows
E)  advertisingF) A) and B)
G) B) and D) E

Question 18

In preparing for summer sales, Sunsheen Tanning Products is placing in its retail outlets life-size cardboard cutouts of this year's Miss Tan America that attach to existing store displays. The cutout, featuring Miss Tan America in a bikini holding a bottle of lotion, is an example of a(n)  _____.

Accepted Answer

A)  deceptive advertising practice
B)  outdoor advertisement
C)  point-of-purchase display
D)  trade sales promotion method
E)  in-store demonstrationF) A) and B)
G) C) and E)

Question 19

Supply chain management primarily focuses on two or more stages of the marketing channel under one management.

Accepted Answer

A) True 
 B)False

Question 20

Wally's Hardware store is located in a small town in the Midwest. This store would best be classified as a(n)  _____.

Accepted Answer

A)  chain retailer
B)  discount store
C)  independent retailer
D)  superstore
E)  convenience storeF) All of the above
G) B) and E)

Exam 13: Distributing and Promoting Products

Vitalink Company does marketing research and then plans, creates, and places various forms of paid communications about its clients' products and services. Vitalink Company is a(n) _____.

Correct AnswerverifiedE

​A _____ is a piece, of up to 3,000 words, prepared by an organization for inclusion in a particular publication.

Correct AnswerverifiedShow Answer

Advertising may be broadly classified into three groups: selective-demand, institutional, and primary-demand.

Correct AnswerverifiedShow Answer

What are the four primary elements in an organization's promotion mix? Briefly describe each of the elements.

Correct AnswerverifiedThe four primary elements in an organiza...View AnswerShow Answer

A sequence of organizations that directs a product from the producer to the ultimate user is called a(n) _____.

Correct AnswerverifiedShow Answer

A large, self-service store that sells primarily food and household products is called a _____.

Correct AnswerverifiedShow Answer

In a channel of distribution, the function of wholesaling must be performed, but the wholesaler can be removed.

Correct AnswerverifiedShow Answer

Target and Walmart are considered

Correct AnswerverifiedE

Why would a marketer identify and analyze the target audience before defining the advertising objectives when developing an advertising campaign?

Correct AnswerverifiedSince the target audience is the group o...View AnswerShow Answer

Selective distribution is the use of a single retail outlet in each geographic area.

Correct AnswerverifiedShow Answer

Why is the ability of the salesperson to handle objections so important in the selling process?

Correct AnswerverifiedSince a prospective customer is likely t...View AnswerShow Answer

If Jeans Inc. wants to ensure that customers receive a consistent message about its product, it should use the concept of _____.

Correct AnswerverifiedShow Answer

All of the following are characteristics of warehouse showroom retailers except

Correct AnswerverifiedShow Answer

The most direct channel for consumer products is from producer to retailer to consumer.

Correct AnswerverifiedShow Answer

When the United Way sends out brochures discussing the charitable activities and organizations it supports, it is using _____.

Correct AnswerverifiedShow Answer

How does a frequent-user incentive differ from a premium?

Correct AnswerverifiedA frequent-user incentive is a program d...View AnswerShow Answer

Sears would like to promote its new line of dishwashers with the multi-flow system. Since this is a new feature, Sears needs to be able to demonstrate the product. Sears will most likely use _____.

Correct AnswerverifiedE

In preparing for summer sales, Sunsheen Tanning Products is placing in its retail outlets life-size cardboard cutouts of this year's Miss Tan America that attach to existing store displays. The cutout, featuring Miss Tan America in a bikini holding a bottle of lotion, is an example of a(n) _____.

Correct AnswerverifiedShow Answer

Supply chain management primarily focuses on two or more stages of the marketing channel under one management.

Correct AnswerverifiedShow Answer

Wally's Hardware store is located in a small town in the Midwest. This store would best be classified as a(n) _____.

Correct AnswerverifiedShow Answer

Correct Answer
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E

A _____ is a piece, of up to 3,000 words, prepared by an organization for inclusion in a particular publication.

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The four primary elements in an organiza...
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E

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Since the target audience is the group o...
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Since a prospective customer is likely t...
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A frequent-user incentive is a program d...
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E

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