Question 1

Turner's Garage, an automotive repair shop, sends out a direct-mail offer for a complete tune-up for first-time customers at a greatly reduced price. Which sales promotion objective is Turner's Garage trying to accomplish?

Accepted Answer

A)  Neutralizing competitive promotional offers.
B)  Increasing reseller inventories.
C)  Boosting sales to current customers.
D)  Steadying irregular sales patterns.
E)  Drawing new customers.F) A) and B)
G) C) and D)

Question 2

Nine west manufactures leather goods such as shoes and handbags. Which form of distribution is this company most likely to use ?

Accepted Answer

A)  Exclusive
B)  Intensive
C)  Comprehensive
D)  Agent-driven
E)  SelectiveF) B) and E)
G) A) and B)

Question 3

An intermediary that purchases goods in large quantities, takes title to the merchandise, and then sells it to retailers or business users is called a commission broker.

Accepted Answer

A) True 
 B)False

Question 4

Sherilyn operates a store called The Gift Garden. Her store sells pottery, candles, crafts, and other knickknacks that make good gifts for family and friends. The Gift Garden is a _____.

Accepted Answer

A)  traditional specialty store
B)  supermarket
C)  narrow category store
D)  department store
E)  convenience storeF) A) and E)
G) A) and B)

Question 5

Dave Jones's responsibilities at Ford include educating customers, building goodwill for the firm, and providing follow-up service. Dave is a _____.

Accepted Answer

A)  missionary salesperson
B)  trade salesperson
C)  technical salesperson
D)  sales support person
E)  creative order takerF) C) and E)
G) B) and E)

Question 6

Direct-response marketing occurs when a retailer advertises a product and makes it available through mail or telephone orders.

Accepted Answer

A) True 
 B)False

Question 7

Automobile manufacturers advertise their cars on the Internet, radio, television, and billboards; in newspapers and magazines; and by direct mail. In this example, radio, TV, newspapers, magazines, and direct mail are called advertising _____.

Accepted Answer

A)  targets
B)  campaigns
C)  strategies
D)  blitzes
E)  mediaF) A) and E)
G) All of the above

Question 8

Which of the following makes radio a potentially effective advertising medium?

Accepted Answer

A)  It can carry a picture.
B)  The seller can show the features of the product.
C)  Like magazine advertising, it has a long life.
D)  It is accessible to consumers.
E)  The seller can demonstrate the product.F) A) and C)
G) A) and E)

Question 9

Railroad and truck carriers team up to provide a form of transportation called camelback.

Accepted Answer

A) True 
 B)False

Question 10

Staples, Babies 'R' Us, and Petsmart are examples of _____.

Accepted Answer

A)  discount stores
B)  traditional specialty stores
C)  superstores
D)  department stores
E)  category killersF) C) and D)
G) A) and D)

Question 11

Products such as very expensive wristwatches are distributed using _____ distribution.

Accepted Answer

A)  exclusive
B)  patterned
C)  selective
D)  intentional
E)  intensiveF) C) and D)
G) All of the above

Question 12

Although research into what consumers view as important issues is expensive, it is the most productive way to:

Accepted Answer

A)  define the advertising objectives.
B)  analyze the advertising target.
C)  determine the issues of an advertising platform.
D)  determine the advertising appropriation.
E)  select the media to be used.F) B) and D)
G) None of the above

Question 13

The makeup of a promotion mix depends on many factors, including a firm's promotional resources and objectives, the target market, the product characteristics, and the feasibility of various promotional methods.

Accepted Answer

A) True 
 B)False

Question 14

A limited-line wholesaler assumes responsibility for a few wholesale services only.

Accepted Answer

A) True 
 B)False

Question 15

T J Maxx, Burlington Coat Factory, and Marshalls are examples of

Accepted Answer

A)  superstores.
B)  off-prices stores.
C)  department stores.
D)  specialty stores.
E)  independent retailers.F) A) and C)
G) A) and E)

Question 16

What is supply chain management, and what are its benefits?

Accepted Answer

Supply-chain management is a long-term p...

Question 17

How are department stores defined? Mention several examples of department stores.

Accepted Answer

Department stores are large retail estab...

Question 18

What is the goal of integrated marketing communications?

Accepted Answer

The major goal of integrated marketing c...

Question 19

All of following are basic factors in the selection of a channel of distribution except the

Accepted Answer

A)  firm's production capability and marketing resources.
B)  target market.
C)  type of transportation to be used.
D)  buying patterns of potential customers.
E)  product itself.F) All of the above
G) A) and B)

Question 20

Radio shack, Toys "R" Us, and Hickory Farms are example of convenience stores.

Accepted Answer

A) True 
 B)False

Exam 13: Distributing and Promoting Products

All of following are basic factors in the selection of a channel of distribution except the

Correct AnswerverifiedShow Answer

The makeup of a promotion mix depends on many factors, including a firm's promotional resources and objectives, the target market, the product characteristics, and the feasibility of various promotional methods.

Correct AnswerverifiedShow Answer

Automobile manufacturers advertise their cars on the Internet, radio, television, and billboards; in newspapers and magazines; and by direct mail. In this example, radio, TV, newspapers, magazines, and direct mail are called advertising _____.

Correct AnswerverifiedShow Answer

How are department stores defined? Mention several examples of department stores.

Correct AnswerverifiedDepartment stores are large retail estab...View AnswerShow Answer

Staples, Babies 'R' Us, and Petsmart are examples of _____.

Correct AnswerverifiedShow Answer

An intermediary that purchases goods in large quantities, takes title to the merchandise, and then sells it to retailers or business users is called a commission broker.

Correct AnswerverifiedShow Answer

What is the goal of integrated marketing communications?

Correct AnswerverifiedThe major goal of integrated marketing c...View AnswerShow Answer

Railroad and truck carriers team up to provide a form of transportation called camelback.

Correct AnswerverifiedShow Answer

Turner's Garage, an automotive repair shop, sends out a direct-mail offer for a complete tune-up for first-time customers at a greatly reduced price. Which sales promotion objective is Turner's Garage trying to accomplish?

Correct AnswerverifiedShow Answer

A limited-line wholesaler assumes responsibility for a few wholesale services only.

Correct AnswerverifiedShow Answer

T J Maxx, Burlington Coat Factory, and Marshalls are examples of

Correct AnswerverifiedShow Answer

Sherilyn operates a store called The Gift Garden. Her store sells pottery, candles, crafts, and other knickknacks that make good gifts for family and friends. The Gift Garden is a _____.

Correct AnswerverifiedShow Answer

Dave Jones's responsibilities at Ford include educating customers, building goodwill for the firm, and providing follow-up service. Dave is a _____.

Correct AnswerverifiedShow Answer

Which of the following makes radio a potentially effective advertising medium?

Correct AnswerverifiedShow Answer

Direct-response marketing occurs when a retailer advertises a product and makes it available through mail or telephone orders.

Correct AnswerverifiedShow Answer

Nine west manufactures leather goods such as shoes and handbags. Which form of distribution is this company most likely to use ?

Correct AnswerverifiedShow Answer

What is supply chain management, and what are its benefits?

Correct AnswerverifiedSupply-chain management is a long-term p...View AnswerShow Answer

Although research into what consumers view as important issues is expensive, it is the most productive way to:

Correct AnswerverifiedShow Answer

Products such as very expensive wristwatches are distributed using _____ distribution.

Correct AnswerverifiedShow Answer

Radio shack, Toys "R" Us, and Hickory Farms are example of convenience stores.

Correct AnswerverifiedShow Answer

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Department stores are large retail estab...
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The major goal of integrated marketing c...
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Supply-chain management is a long-term p...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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