Question 1

A company that successfully employs permission marketing adheres to three rules: (1) opt-in customers only receive information that is relevant or meaningful to them; (2) __________;and (3) their customers are assured that their name or buyer profile data will not be sold or shared with others.

Accepted Answer

A)  customers will receive a "30-day money back guarantee if not 100% satisfied" for any product purchased online
B)  customers will be protected from identity theft for any product purchased from its website
C)  opt-in customers will be guaranteed the lowest possible price for an item compared to similar products or services sold by its competitors
D)  customers are given the option of opting out,or changing the kind,amount,or timing of information set to them
E)  the firm will never buy marketing lists from other companies that may contain their personal informationF) None of the above
G) A) and B)

Question 2

Compared to the general population,the profile of online consumers tend to be

Accepted Answer

A)  younger,more educated,more affluent and equally male and female.
B)  younger,more educated,conservative,and male.
C)  younger,more educated,socially conscious,and female.
D)  older,less educated,less affluent,and male.
E)  older,more educated,more affluent,and female.F) A) and D)
G) A) and C)

Question 3

Frank needs to buy a new car.Before visiting a showroom,however,he logs onto www.autobytel.com.Here,he can compare the attributes of various makes and models,find information about the prices of various option packages and learn the manufacturer's suggested retail prices for different cars.After deciding on the car he wants to buy,Frank visits the local showroom and negotiates with the salesperson for the model and options package he wants.Because Frank is so well informed about prices,he is able to make a deal that is several hundred dollars less than the salesperson's best offer.Frank's car buying experience illustrates which reason why consumers shop online?

Accepted Answer

A)  convenience
B)  communication
C)  customization
D)  choice
E)  controlF) A) and D)
G) A) and C)

Question 4

Marks & Spencer is a well-known British department store located in the U.K.Customers from Chicago or Dallas can shop for clothing as easily as a person living in London.This shows how electronic commerce contributes to customer value through the creation of

Accepted Answer

A)  service utility.
B)  possession utility.
C)  form utility.
D)  possession and place utility.
E)  place utility.F) B) and D)
G) A) and B)

Question 5

In terms of the online customer experience,connection is defined as the

Accepted Answer

A)  the network of formal linkages between a company's website and other sites.
B)  the text,video,audio,and graphics that the website contains which appeal directly to the consumer.
C)  the website's capabilities to enable commercial transactions through credit,debit,or transfer payments (PayPal,etc. ) .
D)  the speed and ease with which a customer can move between pages on a website.
E)  the website's ability to tailor itself to different users or to allow users to personalize the site.F) A) and B)
G) A) and C)

Question 6

Multichannel marketing refers to

Accepted Answer

A)  selling the same product to the same customers under two distinct brand names.
B)  selling the same product to the same customers at two different price points through two different distributors.
C)  the blending of different communication and delivery channels that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in the traditional marketplace and online.
D)  the use of bots to find the best prices and make purchases from multiple websites simultaneously.
E)  the blending of non-electronic communication and delivery channels to counteract the power of online buying.F) A) and E)
G) A) and B)

Question 7

All of the following are motivators for showrooming EXCEPT:

Accepted Answer

A)  looking for online promotions or deals.
B)  evaluating product displays in retail outlets.
C)  obtaining merchandise information (features,benefits) .
D)  checking merchandise reviews and ratings.
E)  seeking lower prices.F) C) and D)
G) A) and D)

Question 8

In the marketspace,consumers can tell marketers exactly what their requirements are,making possible the customization of a product or service to fit their exact needs.This means that marketers can use electronic commerce to enhance customer value by providing

Accepted Answer

A)  place utility.
B)  form utility.
C)  time utility.
D)  possession utility.
E)  product utility.F) D) and E)
G) A) and E)

Question 9

Web communities refer to

Accepted Answer

A)  online cooperative buying centers that allow individuals to purchase at the same bulk rate as large organizations.
B)  customers linked by a common Internet service provider.
C)  virtual reality games that allow players to create their own worlds,countries,towns,etc.
D)  websites that allow people to congregate online and exchange views on topics of common interest.
E)  all customers served by a particular firm who are sent regular e-mail sales notifications and coupons from the manufacturer.F) A) and B)
G) All of the above

Question 10

Two general applications of websites exist based on their intended purpose: (1) __________ websites and (2) promotional websites.

Accepted Answer

A)  transactional
B)  financial
C)  service-oriented
D)  informational
E)  cross-functionalF) D) and E)
G) B) and E)

Question 11

What is the standard for measuring a meaningful marketspace company presence?

Accepted Answer

A)  the sales compared to the marketplace alternative in a multichannel marketing context
B)  the quality of the website design
C)  the shopping cart
D)  the quality of the customer experience
E)  the eight second ruleF) A) and C)
G) C) and E)

Question 12

In terms of website design and the online customer experience,commerce refers to

Accepted Answer

A)  business-to-business only transactions made between a purchasing manager's website and websites from its suppliers.
B)  Internet-based networks that permit communication between a company and its suppliers,distributors,and other partners.
C)  websites specifically designed for electronic funds transfer with banks and other institutions such as PayPal.
D)  the application of information and communication technologies in support of the firm's entire business activities.
E)  the website's ability to conduct sales transactions for products and services.F) A) and D)
G) A) and E)

Question 13

What may be the seventh reason why consumers shop and buy online?

Accepted Answer

A)  bots
B)  buzz
C)  spam
D)  cookies
E)  interstitialsF) A) and B)
G) All of the above

Question 14

One of the reasons for the continued success of Zappos.com is its ability to provide

Accepted Answer

A)  chat assistance.
B)  choice assistance.
C)  blog assistance.
D)  tweet assistance.
E)  bot assistance.F) A) and E)
G) A) and D)

Question 15

In terms of the online customer experience,context refers to

Accepted Answer

A)  the ability of a website to modify itself to,or be modified by,each individual user.
B)  a website's aesthetic appeal and functional look and feel,reflected in site layout and visual design.
C)  the website's ability to conduct sales transactions for products and services.
D)  a patented feature that allows users to order products with a single mouse click.
E)  the dialogue that occurs between the website and its users.F) B) and D)
G) A) and E)

Question 16

Recent research shows that __________ of U.S.online consumers are cross-channel shoppers.

Accepted Answer

A)  20%
B)  37%
C)  45%
D)  51%
E)  75%F) C) and D)
G) D) and E)

Question 17

Explain what online companies are doing to address consumer worries about privacy and security when shopping online.

Accepted Answer

Companies have adopted initiatives to de...

Question 18

In 2004,the __________ Act became effective and restricts information collection and unsolicited e-mail promotions on the Internet.

Accepted Answer

A)  Anti-SPAM
B)  E-Mail Privacy
C)  Digital Marketing
D)  Consumer E-Mail Solicitation
E)  CAN-SPAMF) A) and D)
G) C) and D)

Question 19

Permission marketing refers to

Accepted Answer

A)  the interactive,Internet-enabled system that allows individual customers to design their own products and services by answering a few questions and choosing from a menu of product or service attributes,prices,and delivery options.
B)  the consumer-initiated practice of generating content on a marketer's website that is custom-tailored to individual's specific needs and preferences.
C)  an Internet-enabled digital environment characterized by face-to-screen exchange relationships and electronic images and offerings.
D)  the solicitation of a consumer's consent to receive e-mail and advertising based on personal data supplied by the consumer.
E)  a process that automatically groups people with similar buying intentions,preferences,and behaviors and predicts future purchases.F) D) and E)
G) A) and E)

Question 20

An online forum where people can discuss a wide variety of subjects is referred to as (a) __________.

Accepted Answer

A)  spam
B)  blog
C)  buzz
D)  forum
E)  journalogF) B) and D)
G) B) and C)

Exam 21: Implementing Interactive and Multichannel Marketing

In terms of website design and the online customer experience,commerce refers to

Correct Answer
verified

Marks & Spencer is a well-known British department store located in the U.K.Customers from Chicago or Dallas can shop for clothing as easily as a person living in London.This shows how electronic commerce contributes to customer value through the creation of

Correct Answer
verified

Explain what online companies are doing to address consumer worries about privacy and security when shopping online.

Correct Answer
verified
Companies have adopted initiatives to de...
View Answer

Multichannel marketing refers to

Correct Answer
verified

An online forum where people can discuss a wide variety of subjects is referred to as (a) __________.

Correct Answer
verified

Two general applications of websites exist based on their intended purpose: (1) __________ websites and (2) promotional websites.

Correct Answer
verified

Correct Answer
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What may be the seventh reason why consumers shop and buy online?

Correct Answer
verified

One of the reasons for the continued success of Zappos.com is its ability to provide

Correct Answer
verified

In the marketspace,consumers can tell marketers exactly what their requirements are,making possible the customization of a product or service to fit their exact needs.This means that marketers can use electronic commerce to enhance customer value by providing

Correct Answer
verified

Permission marketing refers to

Correct Answer
verified

Compared to the general population,the profile of online consumers tend to be

Correct Answer
verified

In terms of the online customer experience,connection is defined as the

Correct Answer
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In terms of the online customer experience,context refers to

Correct Answer
verified

What is the standard for measuring a meaningful marketspace company presence?

Correct Answer
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Web communities refer to

Correct Answer
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In 2004,the __________ Act became effective and restricts information collection and unsolicited e-mail promotions on the Internet.

Correct Answer
verified

A company that successfully employs permission marketing adheres to three rules: (1) opt-in customers only receive information that is relevant or meaningful to them; (2) __________;and (3) their customers are assured that their name or buyer profile data will not be sold or shared with others.

Correct Answer
verified

Recent research shows that __________ of U.S.online consumers are cross-channel shoppers.

Correct Answer
verified

All of the following are motivators for showrooming EXCEPT:

Correct Answer
verified

Exam 21: Implementing Interactive and Multichannel Marketing

In terms of website design and the online customer experience,commerce refers to

Correct AnswerverifiedShow Answer

Marks & Spencer is a well-known British department store located in the U.K.Customers from Chicago or Dallas can shop for clothing as easily as a person living in London.This shows how electronic commerce contributes to customer value through the creation of

Correct AnswerverifiedShow Answer

Explain what online companies are doing to address consumer worries about privacy and security when shopping online.

Correct AnswerverifiedCompanies have adopted initiatives to de...View AnswerShow Answer

Multichannel marketing refers to

Correct AnswerverifiedShow Answer

An online forum where people can discuss a wide variety of subjects is referred to as (a) __________.

Correct AnswerverifiedShow Answer

Two general applications of websites exist based on their intended purpose: (1) __________ websites and (2) promotional websites.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

What may be the seventh reason why consumers shop and buy online?

Correct AnswerverifiedShow Answer

One of the reasons for the continued success of Zappos.com is its ability to provide

Correct AnswerverifiedShow Answer

In the marketspace,consumers can tell marketers exactly what their requirements are,making possible the customization of a product or service to fit their exact needs.This means that marketers can use electronic commerce to enhance customer value by providing

Correct AnswerverifiedShow Answer

Permission marketing refers to

Correct AnswerverifiedShow Answer

Compared to the general population,the profile of online consumers tend to be

Correct AnswerverifiedShow Answer

In terms of the online customer experience,connection is defined as the

Correct AnswerverifiedShow Answer

In terms of the online customer experience,context refers to

Correct AnswerverifiedShow Answer

What is the standard for measuring a meaningful marketspace company presence?

Correct AnswerverifiedShow Answer

Web communities refer to

Correct AnswerverifiedShow Answer

In 2004,the __________ Act became effective and restricts information collection and unsolicited e-mail promotions on the Internet.

Correct AnswerverifiedShow Answer

A company that successfully employs permission marketing adheres to three rules: (1) opt-in customers only receive information that is relevant or meaningful to them; (2) __________;and (3) their customers are assured that their name or buyer profile data will not be sold or shared with others.

Correct AnswerverifiedShow Answer

Recent research shows that __________ of U.S.online consumers are cross-channel shoppers.

Correct AnswerverifiedShow Answer

All of the following are motivators for showrooming EXCEPT:

Correct AnswerverifiedShow Answer

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Companies have adopted initiatives to de...
View Answer

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