Question 1

Originally,filters for Mr.Coffee electric-drip coffee makers were sold through appliance and mass merchandise stores.If the company decided to sell the filters in grocery stores where customers purchased their coffee,what type of intermediaries would the company most likely hire?

Accepted Answer

A)  a full-line wholesaler
B)  a drop shipper
C)  a food broker
D)  a truck jobber
E)  a manufacturer's representativeF) C) and E)
G) A) and D)

Question 2

Which of the following retailers would best fit in "C" shown in Figure 16-8 above?

Accepted Answer

A)  Kmart
B)  Payless ShoeSource
C)  Dillard's department store
D)  7-Eleven
E)  Lamborghini automobile dealerF) A) and B)
G) All of the above

Question 3

An approach to managing the assortment of merchandise in which a manager is assigned the responsibility for selecting all products that consumers in a market segment might view as substitutes for each other,with the objective of maximizing sales and profits in the category,is referred to as __________.

Accepted Answer

A)  capacity management
B)  product management
C)  retail inventory management
D)  category management
E)  automated inventory controlF) C) and E)
G) D) and E)

Question 4

The activities related to managing the store and the merchandise in the store,which includes retail pricing,store location,retail communication,and merchandise are referred to as the __________.

Accepted Answer

A)  wheel of retailing
B)  distribution mix
C)  retail life cycle
D)  retailing mix
E)  retail store positioningF) A) and B)
G) A) and C)

Question 5

As a franchisor,Radio Shack would assist a franchisee in selecting the store location,setting up the store,advertising,and __________.

Accepted Answer

A)  developing the marketing program
B)  training personnel
C)  offering performance bonuses
D)  ordering and restocking inventory
E)  paying insurance and legal feesF) C) and D)
G) All of the above

Question 6

Franchising is a type of __________.

Accepted Answer

A)  administered system
B)  contractual system
C)  vertically integrated chain
D)  retail-sponsored cooperative
E)  corporate systemF) A) and E)
G) All of the above

Question 7

Store layout,colors,lighting,and music are all considered part of a store's retail

Accepted Answer

A)  sensory management plan.
B)  psychological attributes.
C)  antecedent attributes.
D)  personality type.
E)  atmosphere.F) None of the above
G) A) and C)

Question 8

One way to assess the importance of retailing to the U.S.and global economies is to measure the

Accepted Answer

A)  price asked for any one item
B)  cost of goods sold
C)  people employed in retailing
D)  net return on capital
E)  progress towards eliminating of global boundariesF) C) and E)
G) C) and D)

Exam 16: Retailing and Wholesaling

Correct Answer
verified

Which of the following retailers would best fit in "C" shown in Figure 16-8 above?

Correct Answer
verified

The activities related to managing the store and the merchandise in the store,which includes retail pricing,store location,retail communication,and merchandise are referred to as the __________.

Correct Answer
verified

Originally,filters for Mr.Coffee electric-drip coffee makers were sold through appliance and mass merchandise stores.If the company decided to sell the filters in grocery stores where customers purchased their coffee,what type of intermediaries would the company most likely hire?

Correct Answer
verified

As a franchisor,Radio Shack would assist a franchisee in selecting the store location,setting up the store,advertising,and __________.

Correct Answer
verified

Franchising is a type of __________.

Correct Answer
verified

Store layout,colors,lighting,and music are all considered part of a store's retail

Correct Answer
verified

One way to assess the importance of retailing to the U.S.and global economies is to measure the

Correct Answer
verified

Exam 16: Retailing and Wholesaling

Correct AnswerverifiedShow Answer

Which of the following retailers would best fit in "C" shown in Figure 16-8 above?

Correct AnswerverifiedShow Answer

The activities related to managing the store and the merchandise in the store,which includes retail pricing,store location,retail communication,and merchandise are referred to as the __________.

Correct AnswerverifiedShow Answer

Originally,filters for Mr.Coffee electric-drip coffee makers were sold through appliance and mass merchandise stores.If the company decided to sell the filters in grocery stores where customers purchased their coffee,what type of intermediaries would the company most likely hire?

Correct AnswerverifiedShow Answer

As a franchisor,Radio Shack would assist a franchisee in selecting the store location,setting up the store,advertising,and __________.

Correct AnswerverifiedShow Answer

Franchising is a type of __________.

Correct AnswerverifiedShow Answer

Store layout,colors,lighting,and music are all considered part of a store's retail

Correct AnswerverifiedShow Answer

One way to assess the importance of retailing to the U.S.and global economies is to measure the

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified