Question 1

Logistics management refers to

Accepted Answer

A)  the practice of organizing the cost-effective flow of raw materials,in-process inventory,finished goods,and related information from point of origin to point of consumption to satisfy customer requirements.
B)  the integration and organization of information and logistics activities across firms in a supply chain for the purpose of creating and delivering products and services that provide value to ultimate consumers.
C)  the integration and organization of information and logistical activities that actively brings consumers together with sellers through the express use of agents and brokers.
D)  systems that are designed to reduce a retailer's lead time for receiving merchandise,which then lowers a retailer's inventory investment,improves customer service levels,and reduces logistics expense.
E)  proprietary computer and telecommunication technologies to exchange electronic invoices,payments,and information among suppliers,manufacturers,wholesalers,and retailers.F) All of the above
G) B) and D)

Question 2

The word flow as it relates to the definition of logistics management refers to decisions needed to move

Accepted Answer

A)  raw materials to the producer.
B)  semi-finished materials to a merchant wholesaler.
C)  finished products to the distributor.
D)  finished products directly from the producer to the retailer.
E)  a product from the source of raw materials to consumption.F) A) and E)
G) A) and C)

Question 3

When Dell Computer sells made-to-order PCs to customers online via its website,it is an example of which type of marketing channel?

Accepted Answer

A)  indirect channel
B)  strategic channel alliance
C)  consumer channel
D)  dual distributive channel
E)  direct channelF) A) and D)
G) A) and C)

Question 4

Marketing channels help create value for consumers through four utilities.These utilities are

Accepted Answer

A)  product,price,promotion,and place.
B)  form,function,risk taking,and selling.
C)  time,place,form,and possession.
D)  transactional,logistical,facilitating,and marketing.
E)  buying,selling,storing,and transporting.F) B) and E)
G) A) and B)

Question 5

When a retailer owns a manufacturing operation,it is referred to as

Accepted Answer

A)  forward integration.
B)  lateral integration.
C)  a joint venture.
D)  horizontal integration.
E)  backward integration.F) A) and B)
G) A) and E)

Question 6

When developing a distribution strategy,marketers should avoid the anticompetitive attempts to eliminate wholesalers or retailers if they want to avoid the possibility of violating the __________ provisions of the Clayton Act or the Sherman Act.

Accepted Answer

A)  resale restrictions
B)  tying arrangements
C)  exclusive dealing
D)  refusal to deal
E)  dual distributionF) A) and D)
G) C) and D)

Question 7

Figure 15-3 above depicts four common marketing channels for consumer products and services that differ by the kind and number of intermediaries.Channel "A" would be an appropriate marketing channel for which of the following?

Accepted Answer

A)  Toyota automobiles
B)  Shane Company jewelry
C)  John Deere construction machinery
D)  Hershey's candy
E)  State Farm insurance servicesF) D) and E)
G) A) and B)

Question 8

Dual distribution is considered illegal if

Accepted Answer

A)  both channels are corporately owned.
B)  one channel is a direct channel and the other is not.
C)  channels are operated from two different states.
D)  there is an attempt by a manufacturer to lessen competition by eliminating wholesalers or retailers.
E)  the prices charged consumers differ as a result of the channel in which they were making their purchases.F) A) and E)
G) A) and C)

Question 9

What is a marketing channel? Define each of the four types of marketing channels.

Accepted Answer

A marketing channel consists of individu...

Question 10

Figure 15-7 above shows six channel practices that restrain competition,create monopolies,or otherwise represent unfair methods of competition."B" represents the __________,which is the law Congress passed to regulate dual distribution and resale restrictions.

Accepted Answer

A)  Robinson-Patman Act
B)  Sherman Act
C)  Federal Trade Commission Act
D)  Consumer Goods Pricing Act
E)  Clayton ActF) A) and C)
G) A) and B)

Question 11

When Callaway Golf opened its "online" store,it wanted to be very careful not to ruin the good relationship it had with its loyal trade partners.To make sure this did not happen,Callaway

Accepted Answer

A)  offered its retail partners greater trade allowances.
B)  offered its retail partners Callaway stock options.
C)  had one of its retail stores get the credit for an online sale and fulfill the order.
D)  offered incentives for retailers if they encouraged their store customers to shop online.
E)  discounted merchandise in retail outlets but not online.F) C) and E)
G) A) and B)

Question 12

As the number of intermediaries between a producer and buyer increases,the channel is viewed as increasing in __________.

Accepted Answer

A)  variety
B)  scope
C)  depth
D)  scale
E)  lengthF) A) and E)
G) C) and D)

Question 13

All the following sources produce channel conflict EXCEPT:

Accepted Answer

A)  when a manufacturer increases its distribution coverage in a geographical area.
B)  a channel member bypasses another member and sells or buys products directly.
C)  disagreements over how profit margins are distributed among channel members.
D)  manufacturers believe wholesalers or retailers are not giving their products adequate attention.
E)  a channel member wants to use vendor-managed inventory.F) None of the above
G) C) and E)

Question 14

In terms of distribution,when marketing channel members are engaged in buying,selling,and risk taking,they are performing __________ functions.

Accepted Answer

A)  logistical
B)  merchandising
C)  facilitating
D)  implementation
E)  transactionalF) A) and B)
G) A) and E)

Question 15

Which of the following is an element of total logistics cost?

Accepted Answer

A)  new product development
B)  inventory
C)  advertising
D)  personal selling
E)  market researchF) B) and D)
G) A) and C)

Question 16

Facilitating function activities include

Accepted Answer

A)  buying and selling.
B)  assorting,sorting,and storing.
C)  financing,grading,and marketing information and research.
D)  risk taking.
E)  transportation.F) A) and B)
G) B) and E)

Question 17

Individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users are referred to as a

Accepted Answer

A)  marketing channel.
B)  parallel distribution.
C)  retailer.
D)  wholesaler.
E)  distributor.F) C) and E)
G) D) and E)

Question 18

The goals to be achieved by a firm's marketing strategy determine whether its supply chain needs to be more __________ in meeting customer requirements.

Accepted Answer

A)  cost effective
B)  broadly expanded
C)  responsive or efficient
D)  centrally located
E)  geographically distributedF) A) and D)
G) A) and E)

Question 19

Which of the following products or services must be provided by traditional and NOT by Internet marketing channels?

Accepted Answer

A)  car rental reservations
B)  software
C)  healthcare
D)  music
E)  educationF) B) and E)
G) A) and B)

Question 20

Another name for efficient consumer response systems is __________.

Accepted Answer

A)  customer logistics factors
B)  order replenishment systems
C)  minimum-inventory systems
D)  quick response systems
E)  web-based response systemsF) None of the above
G) A) and E)

Exam 15: Managing Marketing Channels and Supply Chains

Figure 15-3 above depicts four common marketing channels for consumer products and services that differ by the kind and number of intermediaries.Channel "A" would be an appropriate marketing channel for which of the following?

Correct AnswerverifiedShow Answer

Facilitating function activities include

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The word flow as it relates to the definition of logistics management refers to decisions needed to move

Correct AnswerverifiedShow Answer

Dual distribution is considered illegal if

Correct AnswerverifiedShow Answer

Logistics management refers to

Correct AnswerverifiedShow Answer

The goals to be achieved by a firm's marketing strategy determine whether its supply chain needs to be more __________ in meeting customer requirements.

Correct AnswerverifiedShow Answer

When Dell Computer sells made-to-order PCs to customers online via its website,it is an example of which type of marketing channel?

Correct AnswerverifiedShow Answer

Which of the following products or services must be provided by traditional and NOT by Internet marketing channels?

Correct AnswerverifiedShow Answer

As the number of intermediaries between a producer and buyer increases,the channel is viewed as increasing in __________.

Correct AnswerverifiedShow Answer

All the following sources produce channel conflict EXCEPT:

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Figure 15-7 above shows six channel practices that restrain competition,create monopolies,or otherwise represent unfair methods of competition."B" represents the __________,which is the law Congress passed to regulate dual distribution and resale restrictions.

Correct AnswerverifiedShow Answer

When a retailer owns a manufacturing operation,it is referred to as

Correct AnswerverifiedShow Answer

Marketing channels help create value for consumers through four utilities.These utilities are

Correct AnswerverifiedShow Answer

When Callaway Golf opened its "online" store,it wanted to be very careful not to ruin the good relationship it had with its loyal trade partners.To make sure this did not happen,Callaway

Correct AnswerverifiedShow Answer

What is a marketing channel? Define each of the four types of marketing channels.

Correct AnswerverifiedA marketing channel consists of individu...View AnswerShow Answer

Individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users are referred to as a

Correct AnswerverifiedShow Answer

When developing a distribution strategy,marketers should avoid the anticompetitive attempts to eliminate wholesalers or retailers if they want to avoid the possibility of violating the __________ provisions of the Clayton Act or the Sherman Act.

Correct AnswerverifiedShow Answer

In terms of distribution,when marketing channel members are engaged in buying,selling,and risk taking,they are performing __________ functions.

Correct AnswerverifiedShow Answer

Another name for efficient consumer response systems is __________.

Correct AnswerverifiedShow Answer

Which of the following is an element of total logistics cost?

Correct AnswerverifiedShow Answer

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A marketing channel consists of individu...
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