A) a method of selecting specific prices wholesalers and retailers are willing to pay based upon the elasticity of each given item.
B) a method of charging different prices to maximize revenue for a set amount of capacity at any given time.
C) the practice of simultaneously increasing product and service benefits while maintaining or decreasing price.
D) a method of estimating the price that ultimate consumers would be willing to pay for a product,then working backward through markups taken by retailers and wholesalers to determine what price to charge wholesalers.
E) a method of estimating the price that ultimate consumers would be willing to pay for a product,then determining how much wholesalers wish to charge its customers,deliberately adjusting the composition and features of the product to achieve the price to consumers.
G) All of the above
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Yield management pricing is charging dif...View Answer
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A) promotional allowance.
B) quantity discount.
C) seasonal discount.
D) purchase inducement.
E) dynamic pricing policy.
G) All of the above
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A) customary price
B) asking price
C) target price
D) discount price
E) market price
G) A) and B)
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A) skimming pricing
B) yield management pricing
C) bundle pricing
D) target pricing
E) prestige pricing
G) C) and D)
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A) the wholesaler's trade discount
B) the retailer's trade discount
C) the jobber's trade discount
D) the manufacturer's trade discount
E) the manufacturer's markup
G) All of the above
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A) consumers perceive one product to be similar to other products on the market.
B) a lower price will significantly lower fixed costs.
C) competitors will be attracted to the market due to the potential for high sales revenues.
D) consumers tend to be price sensitive.
E) the high initial price will not attract competitors.
G) C) and D)
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A) skimming strategy.
B) penetration strategy.
C) price-lining strategy.
D) experience-curve pricing strategy.
E) prestige pricing strategy.
G) A) and B)
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The conditions favoring penetration pric...View Answer
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A) reductions in unit costs for a larger order.
B) cash payments or extra amounts of "free goods" awarded sellers in the channel of distribution for undertaking certain advertising or selling activities to promote a product.
C) discounts offered to sellers for first time purchases of a new product as incentives for providing shelf space.
D) a series of discounts for every additional rebuy in which the discount becomes incrementally higher.
E) discounts that apply to the accumulation of purchases of a product over a given time period,typically a year.
G) A) and D)
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A) discount to the ultimate consumer.
B) manufacturer's cost.
C) retail end of the channel.
D) channel intermediary closest to the manufacturer.
E) original unit cost.
G) A) and C)
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A) an extra amount of "free goods" awarded sellers in the channel of distribution for promoting a product.
B) marketing two or more products in a single package price.
C) using BOGOs-requiring customers to "buy one to get one free" as a strategy to increase sales and profits.
D) setting the price of a line of products at two specific pricing points.
E) the practice of charging two or more prices depending upon the outlet carrying the product.
G) A) and C)
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A) cost-plus pricing
B) skimming pricing
C) prestige pricing
D) loss-leader pricing
E) bundle pricing
G) A) and C)
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A) Cumulative quantity discounts encourage repeat buying by a single customer to a far greater degree than do noncumulative quantity discounts.
B) Noncumulative quantity discounts encourage repeat buying by a single customer to a far greater degree than do cumulative quantity discounts.
C) Quantity discounts are primarily used to undercut competitors' prices.
D) Noncumulative quantity discounts encourage smaller long term repeat purchases rather than less frequent large quantity purchases.
E) Quantity discounts can basically be used only once with each reseller or the price will become too customary.
G) All of the above
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A) penetration pricing.
B) prestige pricing.
C) skimming pricing.
D) price lining.
E) cost-plus fixed-fee pricing.
G) None of the above
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A) demand;revenue
B) production and marketing;profit
C) demand;target sales
D) cost;production and marketing costs
E) cost;consumer tastes
G) A) and E)
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One common deceptive pricing practice is...View Answer
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The two general methods for quoting pric...View Answer
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A) In FOB origin pricing,the seller selects the mode of transportation.
B) In FOB with freight-allowed pricing,the buyer subtracts the transportation costs from the list price.
C) Multiple-zone pricing is sometimes referred to as "spider web" pricing.
D) Basing point pricing seems to have been used in industries where freight expenses are only a minor part of the total cost to the buyer.
E) Geographical adjustments can be subject government regulation if the firm cannot supply objective data (lists of mountains,rivers,weather conditions,etc. ) explaining why those adjustments need to be made.
G) None of the above
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A) unit volume market share for a brand divided by dollar sales market share for a brand,minus 1.
B) dollar sales market share for a brand divided by unit volume market share for a brand,plus 1.
C) dollar sales market share for a brand divided by unit volume market share for a brand,minus 1.
D) dollar sales market share for a brand,divided by unit volume market share for a brand,plus 1.
E) dollar sales market share for a brand,divided by unit volume market share for a brand,minus the number of competitors against which a brand is being measured.
G) A) and B)
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