Question 1

During the __________ stage of the product life cycle,product proliferation occurs to help differentiate a company's brand from competitors.

Accepted Answer

A)  introduction
B)  growth
C)  maturity
D)  decline
E)  harvestF) A) and E)
G) B) and D)

Question 2

The consumers represented by "A" in Figure 11-5 above are called __________.

Accepted Answer

A)  early adopters
B)  early majority
C)  late majority
D)  laggards
E)  innovatorsF) B) and D)
G) All of the above

Question 3

What agency registers the trademarks of a firm?

Accepted Answer

A)  U.S.Chamber of Commerce Trademark and Servicemark Office
B)  U.S.Department of Commerce Trademark Registry
C)  United Nations Global Trademark Clearinghouse
D)  U.S.Federal Trade Commission-Trademark Division
E)  U.S.Patent and Trademark OfficeF) A) and B)
G) A) and C)

Question 4

When most consumers who would buy a product are either repeat purchasers of the item or have tried and abandoned it,what stage of the product life cycle is the product in?

Accepted Answer

A)  introduction
B)  growth
C)  maturity
D)  decline
E)  harvestF) B) and D)
G) B) and C)

Question 5

Pez was originally sold in Europe as an adult __________.

Accepted Answer

A)  breath mint
B)  chewing gum
C)  pain reliever
D)  stop smoking patch
E)  antacidF) D) and E)
G) A) and E)

Question 6

There are several reasons why a consumer might be reluctant to adopt a new product.For example,a consumer might be reluctant to adopt a new product because of a usage barrier,which occurs when __________.

Accepted Answer

A)  there is no incentive to change
B)  there are physical,economic,or social risks
C)  there are cultural differences
D)  the financial commitment is too great
E)  the product is not compatible with existing habitsF) A) and B)
G) B) and D)

Question 7

Describe the concept of diffusion of innovation.Identify the category and incidence in the population for each product adopter.

Accepted Answer

The diffusion of innovation is the exten...

Question 8

Gatorade is classified as a __________ brand.

Accepted Answer

A)  domestic
B)  regional
C)  international
D)  global
E)  nationwideF) A) and B)
G) A) and E)

Question 9

In the UMD11: CDI/BDI Marketing Dashboard above,which segment consumes the LEAST amount of Hawaiian Punch?

Accepted Answer

A)  households without children
B)  households with children 13 to 18 years old
C)  households with children 6 years old or under
D)  households with children 7 to 12 years old
E)  Because the BDI and CDI show inconsistencies in their measurements,especially in the segment of children under the age of six,it is impossible to answer the question.F) A) and E)
G) B) and E)

Question 10

In terms of the diffusion of innovation,early adopters account for __________ of product adopters.

Accepted Answer

A)  2.5%
B)  13.5%
C)  16%
D)  34%
E)  50%F) C) and D)
G) C) and E)

Question 11

When selecting a brand name,it should suggest the product benefits;be memorable,distinctive and positive;fit the company or product image;be simple and emotional;__________;and have favorable phonetic and semantic associations in other languages.

Accepted Answer

A)  be humorous or mysterious
B)  have no legal or regulatory restrictions
C)  be easy to spell and pronounce
D)  contain no hidden meanings
E)  suggest an air of mysteryF) C) and D)
G) A) and B)

Exam 11: Managing Successful Products, Services, and Brands

The consumers represented by "A" in Figure 11-5 above are called __________.

Correct Answer
verified

What agency registers the trademarks of a firm?

Correct Answer
verified

In terms of the diffusion of innovation,early adopters account for __________ of product adopters.

Correct Answer
verified

During the __________ stage of the product life cycle,product proliferation occurs to help differentiate a company's brand from competitors.

Correct Answer
verified

There are several reasons why a consumer might be reluctant to adopt a new product.For example,a consumer might be reluctant to adopt a new product because of a usage barrier,which occurs when __________.

Correct Answer
verified

Pez was originally sold in Europe as an adult __________.

Correct Answer
verified

Describe the concept of diffusion of innovation.Identify the category and incidence in the population for each product adopter.

Correct Answer
verified
The diffusion of innovation is the exten...
View Answer

When most consumers who would buy a product are either repeat purchasers of the item or have tried and abandoned it,what stage of the product life cycle is the product in?

Correct Answer
verified

When selecting a brand name,it should suggest the product benefits;be memorable,distinctive and positive;fit the company or product image;be simple and emotional;__________;and have favorable phonetic and semantic associations in other languages.

Correct Answer
verified

Gatorade is classified as a __________ brand.

Correct Answer
verified

In the UMD11: CDI/BDI Marketing Dashboard above,which segment consumes the LEAST amount of Hawaiian Punch?

Correct Answer
verified

Exam 11: Managing Successful Products, Services, and Brands

The consumers represented by "A" in Figure 11-5 above are called __________.

Correct AnswerverifiedShow Answer

What agency registers the trademarks of a firm?

Correct AnswerverifiedShow Answer

In terms of the diffusion of innovation,early adopters account for __________ of product adopters.

Correct AnswerverifiedShow Answer

During the __________ stage of the product life cycle,product proliferation occurs to help differentiate a company's brand from competitors.

Correct AnswerverifiedShow Answer

There are several reasons why a consumer might be reluctant to adopt a new product.For example,a consumer might be reluctant to adopt a new product because of a usage barrier,which occurs when __________.

Correct AnswerverifiedShow Answer

Pez was originally sold in Europe as an adult __________.

Correct AnswerverifiedShow Answer

Describe the concept of diffusion of innovation.Identify the category and incidence in the population for each product adopter.

Correct AnswerverifiedThe diffusion of innovation is the exten...View AnswerShow Answer

When most consumers who would buy a product are either repeat purchasers of the item or have tried and abandoned it,what stage of the product life cycle is the product in?

Correct AnswerverifiedShow Answer

When selecting a brand name,it should suggest the product benefits;be memorable,distinctive and positive;fit the company or product image;be simple and emotional;__________;and have favorable phonetic and semantic associations in other languages.

Correct AnswerverifiedShow Answer

Gatorade is classified as a __________ brand.

Correct AnswerverifiedShow Answer

In the UMD11: CDI/BDI Marketing Dashboard above,which segment consumes the LEAST amount of Hawaiian Punch?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The diffusion of innovation is the exten...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified