A) The number of retail stores in a downtown area decreases even though demand for retail goods increases.
B) An increase in the number of new,single-family homes results from a spurt in the gross national product.
C) A Chinese plastics company increases its output because of its customers' higher toy exports to the United States.
D) A heat wave results in an increased demand for air conditioners.
E) Honda reducing its car prices causes GM to do the same.
G) A) and C)
Correct Answer
verified
Correct Answer
verified
A) bad timing.
B) not satisfying customer needs on critical factors.
C) poor product quality.
D) an insignificant point of difference.
E) incomplete market and product protocol.
G) B) and E)
Correct Answer
verified
Correct Answer
verified
A) IBM
B) Microsoft
C) 3M
D) Kodak
E) Apple
G) A) and D)
Correct Answer
verified
Correct Answer
verified
A) compete with Blockbuster's retail store expansion.
B) respond to changing consumer needs and the evolution of new technologies.
C) expand its focus from entertainment to movie collectibles and memorabilia.
D) avoid head-to-head competition with satellite television providers,which recently announced a strategic partnership with Blockbuster that offers a similar service as Netflix.
E) begin preparations to withdraw from its traditional method of mail delivery,which takes 2-3 business days,and introduce next-day delivery through FedEx.
G) C) and D)
Correct Answer
verified
Correct Answer
verified
A) Nondurable goods would rely more on advertising than durable goods.
B) Durable goods would benefit more on advertising than nondurable goods.
C) There is little if any difference between marketing actions between durable and nondurable goods.
D) Nondurable goods would rely more on personal selling than durable goods.
E) The durable and nondurable classification applies to services as well as to products.
G) A) and B)
Correct Answer
verified
Correct Answer
verified
A) variable hours of operation-opening or closing a store at different times
B) sales promotion incentives such as coupons
C) off-peak pricing
D) build-to-order service delivery systems
E) rationing
G) C) and E)
Correct Answer
verified
Correct Answer
verified
A) In order to be classified as a good,an item must appeal to all five senses.
B) Music is not considered a good because it only involves a single sense-hearing.
C) Some goods also have intangible attributes.
D) To market a good that contains visual attributes,you cannot use an auditory medium.
E) The aroma of chocolate chip cookies is considered an idea because it affects one's senses.
G) B) and D)
Correct Answer
verified
Correct Answer
verified
A) convenience product
B) shopping product
C) discretionary product
D) unsought product
E) specialty product
G) D) and E)
Correct Answer
verified
Correct Answer
verified
A) endurable goods.
B) nondisposable goods.
C) imperishable goods.
D) reliable products.
E) durable goods.
G) D) and E)
Correct Answer
verified
Correct Answer
verified
A) shopping
B) convenience
C) specialty
D) unsought
E) supply
G) All of the above
Correct Answer
verified
Correct Answer
verified
A) idea generation
B) screening and evaluation
C) business analysis
D) new-product strategy development
E) concept testing
G) B) and E)
Correct Answer
verified
Correct Answer
verified
A) written protocol
B) Stage-Gate® process
C) cross-functional team
D) prototype test
E) test market
G) A) and C)
Correct Answer
verified
Correct Answer
verified
Correct Answer
verified
Business support products include instal...View Answer
Correct Answer
verified
View Answer
A) is functionally different
B) is different in color
C) is different in its packaging
D) is different in price
E) requires a different distribution channel
G) A) and C)
Correct Answer
verified
Correct Answer
verified
A) Kindle Fire
B) Lexus LS 460 luxury automobile
C) flight on United Airlines
D) Roget's Thesaurus
E) Crest toothpaste
G) All of the above
Correct Answer
verified
Correct Answer
verified
A) They are highly sought after goods that one purchases from wholesalers.
B) They are unsought products,so advertising promotes consumers' impulse purchases.
C) They are nondurable goods and easily substitutable,so consumers need to be reminded of their existence.
D) They are shopping products and can easily go out of stock.
E) They are semidurable goods,so advertising helps to maintain steady demand.
G) A) and D)
Correct Answer
verified
Correct Answer
verified
A) Test marketing is especially important for new services.
B) Expensive consumer products must be test marketed in extremely upscale shopping malls to guarantee accurate results.
C) Test marketing is better suited to relatively inexpensive new consumer goods than for new services.
D) Test marketing is especially important for new,expensive industrial products.
E) Standard test markets are the least expensive and fastest type.
G) C) and D)
Correct Answer
verified
Correct Answer
verified
A) perpendicular development
B) time to market
C) red tape cutting
D) fast concepting
E) delivery expediting
G) A) and B)
Correct Answer
verified
Correct Answer
verified
A) item consumed in one or a few uses.
B) item that usually lasts over an extended number of uses.
C) item that lasts at least one year without becoming obsolete.
D) product purchased only for the use of ultimate consumers.
E) product used in the production of other products.
G) A) and B)
Correct Answer
verified
Correct Answer
verified
A) using capacity management to find ways to match the availability of the service offering to when it is needed.
B) assessing the marketing and product synergies related to the company's existing operations.
C) turning the idea on paper into a prototype.
D) determining whether the new product can be protected with a patent or copyright.
E) assessing whether the proposed new product fits with the company's mission and objectives.
G) None of the above
Correct Answer
verified
Correct Answer
verified
Showing 221 - 240 of 341
Related Exams