Question 1

The Marriott Corporation sent a six-person intelligence team to travel and stay at economy hotels around the country for a six-month period.The purpose of these visits was to

Accepted Answer

A)  allow the team to reap the benefits of the new product,Fairfield Inns.
B)  assess the strengths and weaknesses of economy hotels that could be used in the new-product development process for the launch of a new economy hotel chain.
C)  complete customer satisfaction surveys to purposefully create inaccuracies in the marketing research for competing economy hotels.
D)  obtain the demographics and media behavior of consumers who stay at these facilities in order to develop a target market profile.
E)  refute the assumption that open innovation can benefit the Marriott Corporation.F) C) and D)
G) B) and E)

Question 2

Clean is an antibacterial cleaning liquid for home use.If Proctor and Gamble (P&G) ,the manufacturer of Mr.Clean,added Mr.Clean Magic Eraser Bath Scrubber to the Mr.Clean product line,it would be seen by P&G as

Accepted Answer

A)  a discontinuous innovation.
B)  a new product from the company's perspective because it is a product line extension.
C)  a high-risk product mix extension because it is new to the market.
D)  new by the Federal Trade Commission for the usual one-year period.
E)  not a new-product because it does not represent a different SKU.F) C) and E)
G) A) and E)

Question 3

In terms of brand loyalty,consumers prefer specific brands but will accept substitutes for which type of consumer product?

Accepted Answer

A)  shopping product
B)  convenience product
C)  specialty product
D)  unsought product
E)  discretionary productF) B) and C)
G) All of the above

Question 4

Development refers to the stage of the new-product process

Accepted Answer

A)  where initial ideas are generated and discussed.
B)  that turns an idea on paper into a prototype.
C)  where product characteristics and product benefits are selected.
D)  where cross-functional team members and leaders are selected and initial tasks are assigned.
E)  where the first version of a product enters the marketplace.F) C) and D)
G) D) and E)

Question 5

Fifty percent or more of American adults have not had their teeth checked by a dentist within the last five years.For these people,dental services would MOST LIKELY be classified as a(n)

Accepted Answer

A)  shopping product.
B)  convenience product.
C)  specialty product.
D)  unsought product.
E)  business product.F) A) and D)
G) All of the above

Question 6

Intangible items such as airline trips,financial advice,or telephone calls that an organization provides to consumers are referred to as

Accepted Answer

A)  production goods.
B)  support products.
C)  services.
D)  goods.
E)  benefits.F) B) and D)
G) B) and E)

Question 7

Characterize the difference between a product line and a product mix.Give an example of each.

Accepted Answer

A product line is a group of products th...

Question 8

The type of business products known as support products includes installations,industrial services,supplies,and __________.

Accepted Answer

A)  accessory equipment
B)  components
C)  derived products
D)  complementary products
E)  materialsF) A) and D)
G) A) and C)

Question 9

Among business products,which of the following would MOST LIKELY be considered supplies?

Accepted Answer

A)  photocopier
B)  sheet rock
C)  ink-jet printer cartridges
D)  cleaning service
E)  Dallas Cowboys StadiumF) None of the above
G) A) and C)

Question 10

Products such as tools and repair services that are used to assist in producing other products and services are referred to as __________.

Accepted Answer

A)  components
B)  complementary products
C)  support products
D)  derived products
E)  materialsF) None of the above
G) A) and B)

Question 11

Products that are purchased by the ultimate consumer are referred to as __________.

Accepted Answer

A)  generic products
B)  end user goods
C)  personal items
D)  merchandise
E)  consumer productsF) A) and B)
G) C) and D)

Question 12

The stage of the new-product process that positions and launches a new product in full-scale production and sales is referred to as __________.

Accepted Answer

A)  marketing program execution
B)  disbursement
C)  launch
D)  commercialization
E)  final distributionF) B) and E)
G) C) and E)

Question 13

The initial target market for X-1 products consisted of __________.

Accepted Answer

A)  seniors who want easy-to-use TV remotes with large buttons
B)  athletes who want waterproof,sweatproof,and weatherproof audio equipment
C)  audiophiles who want HD Sirius/XM Satellite radio receivers in their homes
D)  consumers who want an inexpensive MP3 player like the old Sony Walkman
E)  smartphone users who want a "plug-in" device that lets them listen to AM radio on their smartphoneF) A) and E)
G) A) and B)

Question 14

One of the eight primary MARKETING-RELATED reasons for new-product failure is __________.

Accepted Answer

A)  the product is too innovative
B)  a competitor with a similar product withdrew from the market
C)  too socially controversial
D)  poor product quality
E)  product was marketed as a "new" product but did not meet the legal definition of "new"F) D) and E)
G) A) and E)

Question 15

Among business products,legal counsel for patent information for a firm's R&D department would most likely be classified as which type of support product?

Accepted Answer

A)  ancillary services
B)  contractual services
C)  specialty services
D)  accessory services
E)  industrial servicesF) A) and B)
G) A) and C)

Question 16

Using an existing brand name to introduce a product that is new to the company into a totally new,unfamiliar market seems like a good idea.This is what Colgate,maker of toothpaste,did when it introduced __________,which failed quickly.

Accepted Answer

A)  aspirin
B)  frozen dinners
C)  disposable underwear
D)  soda (soft drink) 
E)  perfumeF) A) and E)
G) A) and B)

Question 17

Among business products,support products include installations such as

Accepted Answer

A)  convenience products.
B)  buildings and fixed equipment.
C)  tools and office equipment.
D)  raw materials and component parts.
E)  maintenance,repair,and legal services.F) A) and C)
G) C) and D)

Question 18

Among business products,which of the following would most likely be considered an industrial service?

Accepted Answer

A)  tractor
B)  phosphoric acid
C)  photocopier maintenance
D)  athletic training facility
E)  syringesF) A) and E)
G) B) and E)

Question 19

According to Robert Stephens of the Geek Squad,the biggest complaint about technical support people is

Accepted Answer

A)  their inability to communicate in laymen's terms.
B)  that they are difficult to understand.
C)  that they take too long to answer the telephone.
D)  that they lack product knowledge.
E)  that they are rude and egotistical.F) A) and E)
G) B) and D)

Question 20

In terms of promotion,which of the following type of consumer product stresses status and brand uniqueness?

Accepted Answer

A)  specialty product
B)  convenience product
C)  shopping product
D)  unsought product
E)  discretionary productF) All of the above
G) D) and E)

Exam 10: Developing New Products and Services

The type of business products known as support products includes installations,industrial services,supplies,and __________.

Correct AnswerverifiedShow Answer

Among business products,legal counsel for patent information for a firm's R&D department would most likely be classified as which type of support product?

Correct AnswerverifiedShow Answer

One of the eight primary MARKETING-RELATED reasons for new-product failure is __________.

Correct AnswerverifiedShow Answer

In terms of brand loyalty,consumers prefer specific brands but will accept substitutes for which type of consumer product?

Correct AnswerverifiedShow Answer

The Marriott Corporation sent a six-person intelligence team to travel and stay at economy hotels around the country for a six-month period.The purpose of these visits was to

Correct AnswerverifiedShow Answer

According to Robert Stephens of the Geek Squad,the biggest complaint about technical support people is

Correct AnswerverifiedShow Answer

Clean is an antibacterial cleaning liquid for home use.If Proctor and Gamble (P&G) ,the manufacturer of Mr.Clean,added Mr.Clean Magic Eraser Bath Scrubber to the Mr.Clean product line,it would be seen by P&G as

Correct AnswerverifiedShow Answer

In terms of promotion,which of the following type of consumer product stresses status and brand uniqueness?

Correct AnswerverifiedShow Answer

Among business products,which of the following would MOST LIKELY be considered supplies?

Correct AnswerverifiedShow Answer

Among business products,which of the following would most likely be considered an industrial service?

Correct AnswerverifiedShow Answer

Development refers to the stage of the new-product process

Correct AnswerverifiedShow Answer

The initial target market for X-1 products consisted of __________.

Correct AnswerverifiedShow Answer

Products such as tools and repair services that are used to assist in producing other products and services are referred to as __________.

Correct AnswerverifiedShow Answer

Intangible items such as airline trips,financial advice,or telephone calls that an organization provides to consumers are referred to as

Correct AnswerverifiedShow Answer

Fifty percent or more of American adults have not had their teeth checked by a dentist within the last five years.For these people,dental services would MOST LIKELY be classified as a(n)

Correct AnswerverifiedShow Answer

Among business products,support products include installations such as

Correct AnswerverifiedShow Answer

The stage of the new-product process that positions and launches a new product in full-scale production and sales is referred to as __________.

Correct AnswerverifiedShow Answer

Using an existing brand name to introduce a product that is new to the company into a totally new,unfamiliar market seems like a good idea.This is what Colgate,maker of toothpaste,did when it introduced __________,which failed quickly.

Correct AnswerverifiedShow Answer

Characterize the difference between a product line and a product mix.Give an example of each.

Correct AnswerverifiedA product line is a group of products th...View AnswerShow Answer

Products that are purchased by the ultimate consumer are referred to as __________.

Correct AnswerverifiedShow Answer

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A product line is a group of products th...
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