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Explain the difference between indirect exporting and direct exporting.What are the advantages and disadvantages of each approach?

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Indirect exporting is when a firm sells ...

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Michael Porter has identified four key elements in a nation's competitive advantage: factor conditions;demand conditions;__________;and company strategy,structure and rivalry.


A) consumer behavior
B) workforce education and skill levels
C) related and supporting industries
D) governmental regulation
E) ethnocentrism

F) A) and B)
G) D) and E)

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Which of the following statements about world trade flows is most accurate?


A) The EU (European Union) is the world leader in terms of GDP (gross domestic product) .
B) The relative position of the United States as a supplier to the world has increased because of an absolute growth in exports.
C) The United States is running a continuing trade surplus because it has the world's largest gross domestic product.
D) The United States' relative role as an exporter has increased in the area of aerospace.
E) During the past 30 years,the relative position of the U.S.in terms of GDP has remained stable despite the fact that actual value of products and services has increased.

F) A) and E)
G) A) and D)

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Since global marketing is affected by economic considerations,a scan of the global marketplace should include which of the following factors?


A) an analysis of cultural diversity within the country under consideration
B) regulatory constraints regarding contracts,mergers,and partnerships
C) an assessment of language differences including dialect variation
D) a comparative analysis of the economic development in different countries
E) political and ideological differences between the countries involved

F) D) and E)
G) A) and E)

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Give at least one argument for and one argument against protectionism.

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People who favor protectionism believe t...

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In what way is Dell's expansion into the global arena a departure from its prior marketing practices?


A) All Dell products were manufactured in the countries within which they were sold.
B) Dell sold its products to emerging markets using the telephone and Internet sales strategy that was so successful in the United States.
C) Dell opened "shop-within-a-shop" stores in selected retailers in India.
D) Dell sold only laptops in China whereas it sold both desktops and laptops in India due to trade restrictions in China.
E) Dell designed and distributed the same products globally to take advantage of economies of scale.

F) C) and E)
G) B) and E)

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The three types of companies that populate and compete in the global marketplace are (1) international firms; (2) multinational firms;and (3) __________ firms.


A) multiethnic
B) transnational
C) multidomestic
D) ethnocentric
E) meganational

F) C) and E)
G) A) and E)

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What percentage of world trade involves countertrade?


A) 5% to 10%
B) 10% to 15%
C) 15% to 25%
D) roughly 50%
E) Countertrade is so pervasive that it cannot accurately be measured.

F) B) and E)
G) A) and C)

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The Parthenon,shown in the photo above,evokes strong feelings from consumers in Greece and is referred to as the "holy rock." As a result,marketers must be mindful in accessing the meaning of this __________ when developing marketing programs that use this image to reach consumers of that country.


A) cultural symbol
B) anthropomorphic code
C) back translation
D) semantic representation
E) civil analysis

F) A) and E)
G) None of the above

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Which of the following countries is the world's leading exporter?


A) United States
B) China
C) India
D) Germany
E) Japan

F) A) and D)
G) C) and E)

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The Italian shoe industry has become a world leader because of intense domestic competition among firms such as Bruno Magli and Rossimoda.According to Michael Porter's theory about national competitive advantage,Italy's success in the shoe industry is due in part to its


A) company strategy,structure,and rivalry.
B) absence of competition.
C) related and supporting industries.
D) factor conditions.
E) demand conditions.

F) C) and D)
G) C) and E)

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If you were responsible for marketing communications at a company that manufactures office supplies and had to provide product literature to be distributed in France,you would be wise to use __________,whereby you have someone to translate your literature from American English into French,and then have someone else in France translate the French into American English.


A) back talk
B) back translation
C) double talk
D) double entendre
E) double indemnity

F) C) and E)
G) B) and D)

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According to Figure 7-1 above,which of the following countries is the world's leading importer?


A) France
B) Germany
C) Japan
D) United States
E) China

F) C) and D)
G) C) and E)

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The question mark in Figure 7-3 above indicates which of the following result from the imposition of tariffs and quotas protectionist policies of a country?


A) an increase in world trade
B) a decrease in world trade
C) a limit on exports
D) a limit on imports
E) countertrade

F) A) and C)
G) C) and D)

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Direct investment in international marketing refers to


A) offering the right to a trademark,patent,trade secret,or similarly valued items of intellectual property in return for a royalty or fee.
B) contracting with a foreign firm to manufacture products according to certain specifications.
C) a national market-entry strategy that entails a foreign company and a local firm investing together to create a local business.
D) having a company handle its own exports directly,without intermediaries.
E) a global market-entry strategy that entails a domestic firm actually investing in and owning a foreign subsidiary or division.

F) A) and C)
G) A) and B)

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Which of the following statements reflects Michael Porter's theory regarding national competitive advantage?


A) Clusters of strong suppliers can accelerate innovation.
B) A firm that succeeds in global markets has often left a domestic market because it was too competitive.
C) A country's natural resources,education,and infrastructure can represent obstacles that are often difficult to overcome.
D) The first goal of a global marketer is to actively educate a nation's domestic customers.
E) A nation's domestic workforce is more motivated to work for foreign corporations than its own.

F) C) and E)
G) A) and B)

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Lever Europe,a division of Unilever,markets its Snuggle fabric softener in the United States.But in 10 European countries,it uses seven brand names,including Kuschelweich in German,Coccolino in Italy,and Mimosin in France.These products also have different packages,different advertising programs,and occasionally different formulas.From this information,we can assume that Lever Europe uses a(n) __________ marketing strategy.


A) ethnocentric
B) transnational
C) global
D) international
E) multidomestic

F) A) and D)
G) A) and C)

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Which global perspective on world trade views exports and imports as complementary economic flows?


A) the balance of trade
B) quotas
C) the trade feedback effect
D) the competitive advantage of nations
E) tariffs

F) A) and E)
G) All of the above

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Select Service Partner (SSP) Group has operations in 30 countries involving food and beverage establishments,often in transit hubs like airports and railway stations.SSP also operates Starbucks locations in airports in Finland,Sweden,and Norway.SSP pays Starbucks a royalty based on sales as well as a fee for each store.In these instances,Starbucks is engaged in


A) direct exporting.
B) indirect exporting.
C) contract manufacturing.
D) foreign assembly.
E) licensing.

F) A) and B)
G) None of the above

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Define a currency exchange rate and discuss its importance to global companies.

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Fluctuations in exchange rates among the...

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