Question 1

VALS creates profiles of people based on their primary motivation and resources.In the VALS framework above,"C" refers to

Accepted Answer

A)  Ideals.
B)  Achievement.
C)  Self-Expression.
D)  Survivors.
E)  Innovators.F) A) and E)
G) B) and D)

Question 2

Why is learning important to marketing?

Accepted Answer

Learning is important to marketing becau...

Question 3

Firms such as General Electric (GE) ,Johnson & Johnson,Coca-Cola,and British Airways focus their attention on __________ to maximize customer satisfaction and retention in part by offering training to handle complaints,answer questions,and solve consumer problems.

Accepted Answer

A)  value perception
B)  postpurchase behavior
C)  non-competitive pricing
D)  comparison pricing
E)  prepurchase behaviorF) A) and C)
G) B) and D)

Question 4

The back of a box of Hinode Harvest Blend rice mix suggests cooking with chicken broth for added flavor.This is an example of

Accepted Answer

A)  using a behavioral learning technique.
B)  reducing perceived risk.
C)  creating stimulus generalization.
D)  using a cognitive learning technique.
E)  using an attitudinal learning technique.F) C) and D)
G) B) and E)

Question 5

Consumers' purchases are often influenced by the views,opinions,or behaviors of others.Two aspects of personal influence that are important to marketers are opinion leadership and __________.

Accepted Answer

A)  consumer socialization
B)  word-of-mouth activity
C)  peer pressure
D)  government regulation
E)  sales promotionF) A) and B)
G) C) and D)

Question 6

The initial stage in the consumer purchase decision process involves perceiving a difference between a person's ideal and actual situations big enough to trigger a decision.What is this stage called?

Accepted Answer

A)  postpurchase behavior
B)  alternative evaluation
C)  purchase decision
D)  problem recognition
E)  information searchF) B) and D)
G) C) and D)

Question 7

The five roles of individual family members in the consumer purchase decision process are

Accepted Answer

A)  associative group,aspiration group,opinion leader,decision maker,and user.
B)  sustainer,experiential,belonger,emulator,and achiever.
C)  opinion leader,influencer,decision maker,purchaser,and user.
D)  information gatherer,influencer,decision maker,purchaser,and user.
E)  need driven,inner directed,outer directed,opinion leader,and decision maker.F) C) and D)
G) A) and E)

Question 8

In Figure 5-1 above,"A" represents which stage of the consumer purchase decision process?

Accepted Answer

A)  purchase decision
B)  information search
C)  problem recognition
D)  alternative evaluation
E)  option identificationF) C) and D)
G) A) and B)

Question 9

Kendall was excited to begin her new job after she graduated from college.Which of the following purchases would most likely have the greatest perceived risk for her the day before she begins the job?

Accepted Answer

A)  a subscription to The Wall Street Journal
B)  a new outfit for her first day
C)  a smartphone
D)  flowers to decorate her new apartment
E)  running shoesF) A) and E)
G) C) and E)

Question 10

Identify and explain the five stages of the consumer purchase decision process as shown in "A," "B," "C," "D," and "E" in Figure 5-1 above.

Accepted Answer

There are five stages in the purchase de...

Question 11

Lifestyle refers to

Accepted Answer

A)  the set of behaviors that is a result of spending one's time and money as one pleases.
B)  a mode of living that is defined by one's personal moral philosophy.
C)  the similar values,interests,and behaviors that members of society share.
D)  a self-defined identification of belonging to a lower,lower-middle,middle,upper-middle,or upper class in terms of values,attitudes,and beliefs.
E)  a mode of living that is identified by how people spend their time and resources,what they consider important in their environment,and what they think of themselves and the world around them.F) A) and B)
G) None of the above

Question 12

About __________ of all consumer conversations about brands happen over the phone.

Accepted Answer

A)  5 percent
B)  10 percent
C)  15 percent
D)  25 percent
E)  40 percentF) None of the above
G) D) and E)

Question 13

Define motivation and personality and how they impact marketing.

Accepted Answer

Motivation is the energizing force that ...

Question 14

College students who wear clothing displaying the Greek letters for fraternities or sororities to which they belong are demonstrating pride in a(n) __________ group.

Accepted Answer

A)  dissociative
B)  aspiration
C)  associative
D)  identification
E)  politicalF) C) and E)
G) B) and D)

Question 15

An example of a public source of information consulted during an external search would include

Accepted Answer

A)  advertising.
B)  relatives.
C)  salespeople.
D)  friends.
E)  product-rating organizations.F) D) and E)
G) B) and C)

Question 16

The term __________ is defined as the relatively permanent,homogeneous divisions in a society into which people sharing similar values,interests,and behavior can be grouped.

Accepted Answer

A)  socioeconomic stratum
B)  seller segmentation
C)  social class
D)  value and lifestyle group
E)  cultural clusterF) A) and E)
G) B) and C)

Question 17

In the VALS framework,consumers motivated by self-expression desire social or physical activity,variety,and risk.One segment of the two self-expression-motivated groups,known as __________,are young,enthusiastic,and impulsive consumers who become excited about new possibilities but are equally quick to cool.

Accepted Answer

A)  Experiencers
B)  Believers
C)  Makers
D)  Achievers
E)  ThinkersF) C) and E)
G) B) and E)

Question 18

According to Figure 5-5 above,State Farm insurance products would be found in what level of the Maslow hierarchy of needs?

Accepted Answer

A)  "A"
B)  "B"
C)  "C"
D)  "D"
E)  "E"F) B) and D)
G) A) and E)

Question 19

"Which brand of smartphone does my roommate own?" would be a question asked during the __________ stage in the consumer purchase decision process.

Accepted Answer

A)  problem recognition
B)  alternative evaluation
C)  information search
D)  purchase decision
E)  comparisonF) C) and D)
G) B) and D)

Question 20

Five situational influences have an impact on a consumer's purchase decision process.They are: purchase task,social surroundings,__________,temporal effects,and antecedent states.

Accepted Answer

A)  competitive offerings
B)  physical surroundings
C)  core values
D)  motivation
E)  economic effectsF) C) and D)
G) A) and B)

Exam 5: Understanding Consumer Behavior

Correct Answer
verified

VALS creates profiles of people based on their primary motivation and resources.In the VALS framework above,"C" refers to

Correct Answer
verified

In Figure 5-1 above,"A" represents which stage of the consumer purchase decision process?

Correct Answer
verified

The five roles of individual family members in the consumer purchase decision process are

Correct Answer
verified

About __________ of all consumer conversations about brands happen over the phone.

Correct Answer
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The back of a box of Hinode Harvest Blend rice mix suggests cooking with chicken broth for added flavor.This is an example of

Correct Answer
verified

Kendall was excited to begin her new job after she graduated from college.Which of the following purchases would most likely have the greatest perceived risk for her the day before she begins the job?

Correct Answer
verified

Firms such as General Electric (GE) ,Johnson & Johnson,Coca-Cola,and British Airways focus their attention on __________ to maximize customer satisfaction and retention in part by offering training to handle complaints,answer questions,and solve consumer problems.

Correct Answer
verified

Lifestyle refers to

Correct Answer
verified

An example of a public source of information consulted during an external search would include

Correct Answer
verified

College students who wear clothing displaying the Greek letters for fraternities or sororities to which they belong are demonstrating pride in a(n) __________ group.

Correct Answer
verified

According to Figure 5-5 above,State Farm insurance products would be found in what level of the Maslow hierarchy of needs?

Correct Answer
verified

The initial stage in the consumer purchase decision process involves perceiving a difference between a person's ideal and actual situations big enough to trigger a decision.What is this stage called?

Correct Answer
verified

"Which brand of smartphone does my roommate own?" would be a question asked during the __________ stage in the consumer purchase decision process.

Correct Answer
verified

Five situational influences have an impact on a consumer's purchase decision process.They are: purchase task,social surroundings,__________,temporal effects,and antecedent states.

Correct Answer
verified

Identify and explain the five stages of the consumer purchase decision process as shown in "A," "B," "C," "D," and "E" in Figure 5-1 above.

Correct Answer
verified
There are five stages in the purchase de...
View Answer

Define motivation and personality and how they impact marketing.

Correct Answer
verified
Motivation is the energizing force that ...
View Answer

Why is learning important to marketing?

Correct Answer
verified
Learning is important to marketing becau...
View Answer

The term __________ is defined as the relatively permanent,homogeneous divisions in a society into which people sharing similar values,interests,and behavior can be grouped.

Correct Answer
verified

Consumers' purchases are often influenced by the views,opinions,or behaviors of others.Two aspects of personal influence that are important to marketers are opinion leadership and __________.

Correct Answer
verified

Exam 5: Understanding Consumer Behavior

Correct AnswerverifiedShow Answer

VALS creates profiles of people based on their primary motivation and resources.In the VALS framework above,"C" refers to

Correct AnswerverifiedShow Answer

In Figure 5-1 above,"A" represents which stage of the consumer purchase decision process?

Correct AnswerverifiedShow Answer

The five roles of individual family members in the consumer purchase decision process are

Correct AnswerverifiedShow Answer

About __________ of all consumer conversations about brands happen over the phone.

Correct AnswerverifiedShow Answer

The back of a box of Hinode Harvest Blend rice mix suggests cooking with chicken broth for added flavor.This is an example of

Correct AnswerverifiedShow Answer

Kendall was excited to begin her new job after she graduated from college.Which of the following purchases would most likely have the greatest perceived risk for her the day before she begins the job?

Correct AnswerverifiedShow Answer

Firms such as General Electric (GE) ,Johnson & Johnson,Coca-Cola,and British Airways focus their attention on __________ to maximize customer satisfaction and retention in part by offering training to handle complaints,answer questions,and solve consumer problems.

Correct AnswerverifiedShow Answer

Lifestyle refers to

Correct AnswerverifiedShow Answer

An example of a public source of information consulted during an external search would include

Correct AnswerverifiedShow Answer

College students who wear clothing displaying the Greek letters for fraternities or sororities to which they belong are demonstrating pride in a(n) __________ group.

Correct AnswerverifiedShow Answer

According to Figure 5-5 above,State Farm insurance products would be found in what level of the Maslow hierarchy of needs?

Correct AnswerverifiedShow Answer

The initial stage in the consumer purchase decision process involves perceiving a difference between a person's ideal and actual situations big enough to trigger a decision.What is this stage called?

Correct AnswerverifiedShow Answer

"Which brand of smartphone does my roommate own?" would be a question asked during the __________ stage in the consumer purchase decision process.

Correct AnswerverifiedShow Answer

Five situational influences have an impact on a consumer's purchase decision process.They are: purchase task,social surroundings,__________,temporal effects,and antecedent states.

Correct AnswerverifiedShow Answer

Identify and explain the five stages of the consumer purchase decision process as shown in "A," "B," "C," "D," and "E" in Figure 5-1 above.

Correct AnswerverifiedThere are five stages in the purchase de...View AnswerShow Answer

Define motivation and personality and how they impact marketing.

Correct AnswerverifiedMotivation is the energizing force that ...View AnswerShow Answer

Why is learning important to marketing?

Correct AnswerverifiedLearning is important to marketing becau...View AnswerShow Answer

The term __________ is defined as the relatively permanent,homogeneous divisions in a society into which people sharing similar values,interests,and behavior can be grouped.

Correct AnswerverifiedShow Answer

Consumers' purchases are often influenced by the views,opinions,or behaviors of others.Two aspects of personal influence that are important to marketers are opinion leadership and __________.

Correct AnswerverifiedShow Answer

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There are five stages in the purchase de...
View Answer

Correct Answer
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Motivation is the energizing force that ...
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Correct Answer
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Learning is important to marketing becau...
View Answer

Correct Answer
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Correct Answer
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