Question 1

Culture refers to the set of values,ideas,and attitudes that are learned and shared among members of a group.It also serves as a socializing force that

Accepted Answer

A)  reflects the will of the largest or most powerful minority.
B)  is determined by the largest generational group at a given point in time.
C)  becomes the basis of all legislation-federal,state,and local-in societies around the world.
D)  expresses the diverse backgrounds of a nation's subcultures.
E)  dictates what is morally right and just.F) A) and B)
G) A) and E)

Question 2

Why did 3M phase out the production of a chemical used as an ingredient in its Scotchgard fabric protector?

Accepted Answer

A)  New advances in fabric manufacturing,such as dirt repellant fibers,made the need for the product obsolete.
B)  The product accidentally violated the patent rights of a competitor.
C)  Traces of the potentially harmful chemical were found in humans,so the product was voluntarily halted.
D)  New governmental legislation banned the production of one of the product's key component chemicals.
E)  3M developed a new product that didn't contain this chemical and was less costly to produce,resulting in a significantly higher profit margin.F) A) and B)
G) A) and D)

Question 3

When American Express pioneered cause marketing,it raised $1.7 million to renovate a national icon,increased usage among cardholders,and

Accepted Answer

A)  became the only credit card accepted for admission to the sight.
B)  decreased outstanding debt on previously unpaid credit cards.
C)  was able to raise interest rates without facing customer complaints.
D)  received a tax credit that more than paid for the original campaign.
E)  attracted new cardholders.F) A) and B)
G) B) and C)

Question 4

In 1962,President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.These were the right: (1) to safety; (2) to be informed; (3) to choose;and (4) __________.

Accepted Answer

A)  to have legal representation in a court of law
B)  to exchange or return products and services within a reasonable period of time
C)  to receive fair prices for both products and services
D)  to be heard
E)  to be compensated for product defectsF) C) and D)
G) None of the above

Question 5

Levi Strauss & Co.uses 8 recycled plastic bottles,which comprise 20 percent of the content in each pair of its Waste< Less jeans.This is an example of

Accepted Answer

A)  proactive marketing.
B)  consumerism.
C)  an ecological code of ethics.
D)  green marketing.
E)  cause marketing.F) B) and D)
G) A) and B)

Question 6

How did President John F.Kennedy change the concept of American business culture away from caveat emptor in the 1960s?

Accepted Answer

Before the 1960s,the legal concept of ca...

Question 7

There are three concepts of social responsibility,each relating to particular constituencies.According to Figure 4-4 above,"C" represents __________ responsibility.

Accepted Answer

A)  societal
B)  stakeholder
C)  profit
D)  customer
E)  sellerF) D) and E)
G) A) and C)

Question 8

Post supports the Boys & Girls Clubs.For every coupon found on a box of any of the Post brands redeemed,Post promises to donate $0.10 to the organization.This is an example of

Accepted Answer

A)  cause marketing.
B)  philanthropic marketing.
C)  goodwill marketing.
D)  public relations marketing.
E)  societal marketing.F) B) and E)
G) C) and D)

Question 9

Which of the following is a socializing force that dictates what is morally right and just?

Accepted Answer

A)  federal regulatory agencies like the FTC
B)  federal,state,and local legislation
C)  the U.S.Supreme Court
D)  culture
E)  organizational core valuesF) C) and D)
G) A) and E)

Question 10

In marketing,the set of values,ideas,and attitudes that are learned and shared among members of a group is referred to as __________.

Accepted Answer

A)  ideals
B)  morals
C)  ethics
D)  culture
E)  diversityF) A) and E)
G) A) and D)

Question 11

Factors influencing personal moral philosophy and ethical behavior include societal culture and norms,business culture and industry practices,and __________.

Accepted Answer

A)  religious beliefs and practices
B)  corporate culture and expectations
C)  national and regional legislation
D)  universal core values
E)  the universal concept of good vs.evilF) B) and C)
G) A) and E)

Question 12

In a recent survey,consumers were asked the following question: "Who should take the lead in addressing environmental issues?" Results suggest that consumers expect that __________ should.

Accepted Answer

A)  the federal government
B)  businesses
C)  individuals
D)  environmental groups
E)  state governmentsF) C) and D)
G) A) and B)

Question 13

Economic espionage is MOST LIKELY to occur in which type of industries?

Accepted Answer

A)  fashion
B)  entertainment
C)  high-tech
D)  consumer packaged goods
E)  beverageF) A) and E)
G) A) and B)

Question 14

What is the fifth and last step of a social audit?

Accepted Answer

A)  evaluation of social responsibility programs and activities undertaken and assessment of future involvement
B)  determination of organizational objectives and priorities for programs and activities it will undertake
C)  specification of the type and amount of resources necessary to achieve social responsibility objectives
D)  recognition of a firm's social expectations and the rationale for engaging in social responsibility endeavors
E)  identification of social responsibility causes or programs consistent with the company's missionF) A) and B)
G) A) and C)

Exam 4: Ethical and Social Responsibility in Marketing

Post supports the Boys & Girls Clubs.For every coupon found on a box of any of the Post brands redeemed,Post promises to donate $0.10 to the organization.This is an example of

Correct Answer
verified

There are three concepts of social responsibility,each relating to particular constituencies.According to Figure 4-4 above,"C" represents __________ responsibility.

Correct Answer
verified

How did President John F.Kennedy change the concept of American business culture away from caveat emptor in the 1960s?

Correct Answer
verified
Before the 1960s,the legal concept of ca...
View Answer

When American Express pioneered cause marketing,it raised $1.7 million to renovate a national icon,increased usage among cardholders,and

Correct Answer
verified

Factors influencing personal moral philosophy and ethical behavior include societal culture and norms,business culture and industry practices,and __________.

Correct Answer
verified

Which of the following is a socializing force that dictates what is morally right and just?

Correct Answer
verified

In 1962,President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.These were the right: (1) to safety; (2) to be informed; (3) to choose;and (4) __________.

Correct Answer
verified

Why did 3M phase out the production of a chemical used as an ingredient in its Scotchgard fabric protector?

Correct Answer
verified

In a recent survey,consumers were asked the following question: "Who should take the lead in addressing environmental issues?" Results suggest that consumers expect that __________ should.

Correct Answer
verified

What is the fifth and last step of a social audit?

Correct Answer
verified

Economic espionage is MOST LIKELY to occur in which type of industries?

Correct Answer
verified

Levi Strauss & Co.uses 8 recycled plastic bottles,which comprise 20 percent of the content in each pair of its Waste< Less jeans.This is an example of

Correct Answer
verified

Culture refers to the set of values,ideas,and attitudes that are learned and shared among members of a group.It also serves as a socializing force that

Correct Answer
verified

In marketing,the set of values,ideas,and attitudes that are learned and shared among members of a group is referred to as __________.

Correct Answer
verified

Exam 4: Ethical and Social Responsibility in Marketing

Post supports the Boys & Girls Clubs.For every coupon found on a box of any of the Post brands redeemed,Post promises to donate $0.10 to the organization.This is an example of

Correct AnswerverifiedShow Answer

There are three concepts of social responsibility,each relating to particular constituencies.According to Figure 4-4 above,"C" represents __________ responsibility.

Correct AnswerverifiedShow Answer

How did President John F.Kennedy change the concept of American business culture away from caveat emptor in the 1960s?

Correct AnswerverifiedBefore the 1960s,the legal concept of ca...View AnswerShow Answer

When American Express pioneered cause marketing,it raised $1.7 million to renovate a national icon,increased usage among cardholders,and

Correct AnswerverifiedShow Answer

Factors influencing personal moral philosophy and ethical behavior include societal culture and norms,business culture and industry practices,and __________.

Correct AnswerverifiedShow Answer

Which of the following is a socializing force that dictates what is morally right and just?

Correct AnswerverifiedShow Answer

In 1962,President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.These were the right: (1) to safety; (2) to be informed; (3) to choose;and (4) __________.

Correct AnswerverifiedShow Answer

Why did 3M phase out the production of a chemical used as an ingredient in its Scotchgard fabric protector?

Correct AnswerverifiedShow Answer

In a recent survey,consumers were asked the following question: "Who should take the lead in addressing environmental issues?" Results suggest that consumers expect that __________ should.

Correct AnswerverifiedShow Answer

What is the fifth and last step of a social audit?

Correct AnswerverifiedShow Answer

Economic espionage is MOST LIKELY to occur in which type of industries?

Correct AnswerverifiedShow Answer

Levi Strauss & Co.uses 8 recycled plastic bottles,which comprise 20 percent of the content in each pair of its Waste< Less jeans.This is an example of

Correct AnswerverifiedShow Answer

Culture refers to the set of values,ideas,and attitudes that are learned and shared among members of a group.It also serves as a socializing force that

Correct AnswerverifiedShow Answer

In marketing,the set of values,ideas,and attitudes that are learned and shared among members of a group is referred to as __________.

Correct AnswerverifiedShow Answer

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Before the 1960s,the legal concept of ca...
View Answer

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