Question 1

Making counterfeit copies of Gucci purses,Tommy Hilfiger sportswear,and other international brands is pervasive in China because laws protecting intellectual property are unclear and sporadically enforced.Even when sanctions are applied,they are minimal,typically consisting of confiscation,a warning,a public apology,and perhaps a fine.Moreover,copying enjoys a long tradition in China that does not carry a stigma.A business introducing a product into China needs to know that its __________ may lead to trademark infringements.

Accepted Answer

A)  religious precepts
B)  antecedent states
C)  moral idealism
D)  societal culture and norms
E)  utilitarianismF) A) and D)
G) C) and E)

Question 2

Although research shows consumers are sensitive to ecological issues,they may not be willing to purchase a given product or service solely on the basis of its environmental claims.They may (1) be unwilling to sacrifice convenience, (2) be unwilling to pay higher prices to protect the environment,and (3)

Accepted Answer

A)  be unable to make an ecologically sound purchase because eco-friendly products are significantly less expensive,indicating that they are of lesser quality.
B)  lack the knowledge to make informed decisions dealing with the purchase,use,and disposition of products.
C)  believe that protecting the environment in one area actually can create disruptions in another areas.
D)  believe that ecological issues are still a matter of opinion even within the scientific community itself.
E)  believe that public sentiment toward ecological issues has now reached a consensus-in today's economic downturn,jobs are more important than environmental protection issues.F) None of the above
G) B) and D)

Question 3

The residents of Alaska and people throughout the world were outraged when the Exxon Valdez crashed into a shoal and dumped millions of gallons of crude oil into the pristine waters of Prince William Sound.People were upset with Exxon's response to the disaster.The company was slow to admit its mistake and even slower to implement cleanup activities.Exxon was criticized for acting in a manner that would benefit the organization but not society.In short,Exxon did not demonstrate

Accepted Answer

A)  social responsibility.
B)  value consciousness.
C)  green marketing.
D)  profit responsibility.
E)  cause marketing.F) B) and E)
G) C) and D)

Question 4

A recent study of business executives reported that __________ had witnessed ethically troubling behavior.

Accepted Answer

A)  7%
B)  18%
C)  25%
D)  45%
E)  62%F) B) and D)
G) All of the above

Question 5

The owners of Ben & Jerry's Homemade,Inc.adhere to the belief that the company should not harm the environment in any way but actually improve it.This is an example of __________.

Accepted Answer

A)  moral capitalism
B)  utilitarianism
C)  existentialism
D)  moral idealism
E)  socialismF) A) and C)
G) C) and D)

Question 6

Bribery is most likely to occur when

Accepted Answer

A)  a monopoly exists in the industry.
B)  industries experience intense competition.
C)  the country has reached a high level of economic development.
D)  industries are high-tech in nature.
E)  industries operate in an oligarchic competitive environment.F) A) and E)
G) B) and C)

Question 7

Two prominent personal moral philosophies that have direct bearing on marketing practice are

Accepted Answer

A)  existentialism and pragmatism.
B)  pragmatism and idealism.
C)  moral idealism and utilitarianism.
D)  social responsibility and personal ethics.
E)  moral relativism and situational ethics.F) C) and D)
G) B) and D)

Question 8

Which of the following statements concerning cause marketing is most accurate?

Accepted Answer

A)  The vast majority of consumers say they will switch to a brand that supports a good cause,provided the price and quality of the brands are equal.
B)  The profits generated by cause marketing are usually based in "goodwill" rather than actual revenue.
C)  The positive effects of cause marketing are significant during the promotion,but they lose their benefit almost immediately after the promotion runs its course.
D)  Cause marketing rarely creates a point of difference for the firm that engages in this marketing practice.
E)  Women are much more suspicious about the sincerity of cause marketing programs than men;therefore,their contributions are significantly less.F) A) and E)
G) B) and D)

Question 9

The 3M company stopped production of a chemical it had made for over 40 years when tests showed the chemical could be accumulated in human tissue,even though the products in which it was used had no known harmful health or environmental effect.The voluntary action by 3M is an example of

Accepted Answer

A)  individualism.
B)  utilitarianism.
C)  existentialism.
D)  moral idealism.
E)  socialism.F) C) and D)
G) A) and D)

Question 10

Identify and briefly describe each of the three factors identified in Figure 4-2 above that influence one's personal moral philosophy and ethical behavior.

Accepted Answer

The three major factors affecting busine...

Question 11

Stakeholder responsibility refers to

Accepted Answer

A)  the view that an organization has an obligation to those who can affect the achievement of its objectives.
B)  the obligation of a firm to price its products or services at a level whereby the consumer is treated fairly and the firm is still able to make a profit.
C)  the duty of a firm to maximize profits for its owners or stockholders.
D)  the concept that no expansion or additional research and development will occur until a company is making a profit.
E)  the idea that organizations are part of a larger society and are accountable to that society for their actions.F) B) and C)
G) A) and E)

Question 12

Recently,certain toys that were manufactured in China were found to have very high levels of lead in the paint and were recalled.This action protected consumers' right to

Accepted Answer

A)  safety.
B)  be informed.
C)  be heard.
D)  choose.
E)  be treated courteously.F) A) and E)
G) A) and D)

Question 13

Explain how Anheuser-Busch practices societal responsibility.

Accepted Answer

Societal responsibility refers to obliga...

Question 14

The maker of Wrigley chewing gum funded a $10 million ad campaign aimed at getting African Americans to use doctors for regular health care maintenance instead of only when they are sick.This is an example of

Accepted Answer

A)  profit responsibility.
B)  cause marketing.
C)  stakeholder responsibility.
D)  societal responsibility.
E)  mass marketing.F) A) and E)
G) D) and E)

Question 15

Research on unethical consumer behavior,such as fraudulent automobile insurance claims or unauthorized downloading of music,movies,and software,indicates that these acts are rarely motivated by economic need.What influences these behaviors?

Accepted Answer

These behaviors appear to be influenced ...

Question 16

The Family Talk About Drinking guidebook developed by Anheuser-Busch to help parents address the topic of underage drinking is an example of

Accepted Answer

A)  consumerism.
B)  pre-emptive marketing.
C)  ethical behavior in marketing.
D)  the social marketing concept.
E)  cause marketing.F) B) and D)
G) A) and D)

Question 17

The idea that organizations are part of a larger society and are accountable to that society for their actions is referred to as

Accepted Answer

A)  stakeholder responsibility.
B)  social responsibility.
C)  profit responsibility.
D)  utilitarianism.
E)  moral idealism.F) All of the above
G) A) and B)

Question 18

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns,satisfying customer needs,and

Accepted Answer

A)  protecting the environment.
B)  enhancing corporate sales and profits.
C)  following industry-specific codes of ethics.
D)  fulfilling societal objectives.
E)  demonstrating ethical behavior.F) A) and E)
G) None of the above

Question 19

Business culture affects ethical behavior in competition.Briefly discuss the two most common kinds of unethical competitive behavior.In answering,provide concrete examples for both.

Accepted Answer

The two kinds of unethical behavior that...

Question 20

Factors influencing personal moral philosophy and ethical behavior include __________,business culture and industry practices,and corporate culture and expectations.

Accepted Answer

A)  religious beliefs and practices
B)  societal culture and norms
C)  national and regional legislation
D)  universal core values
E)  the universal concept of good vs.evilF) B) and C)
G) B) and E)

Exam 4: Ethical and Social Responsibility in Marketing

Research on unethical consumer behavior,such as fraudulent automobile insurance claims or unauthorized downloading of music,movies,and software,indicates that these acts are rarely motivated by economic need.What influences these behaviors?

Correct Answer
verified
These behaviors appear to be influenced ...
View Answer

Recently,certain toys that were manufactured in China were found to have very high levels of lead in the paint and were recalled.This action protected consumers' right to

Correct Answer
verified

The idea that organizations are part of a larger society and are accountable to that society for their actions is referred to as

Correct Answer
verified

The 3M company stopped production of a chemical it had made for over 40 years when tests showed the chemical could be accumulated in human tissue,even though the products in which it was used had no known harmful health or environmental effect.The voluntary action by 3M is an example of

Correct Answer
verified

The owners of Ben & Jerry's Homemade,Inc.adhere to the belief that the company should not harm the environment in any way but actually improve it.This is an example of __________.

Correct Answer
verified

Bribery is most likely to occur when

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Factors influencing personal moral philosophy and ethical behavior include __________,business culture and industry practices,and corporate culture and expectations.

Correct Answer
verified

Correct Answer
verified

Two prominent personal moral philosophies that have direct bearing on marketing practice are

Correct Answer
verified

Stakeholder responsibility refers to

Correct Answer
verified

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns,satisfying customer needs,and

Correct Answer
verified

Identify and briefly describe each of the three factors identified in Figure 4-2 above that influence one's personal moral philosophy and ethical behavior.

Correct Answer
verified
The three major factors affecting busine...
View Answer

A recent study of business executives reported that __________ had witnessed ethically troubling behavior.

Correct Answer
verified

Explain how Anheuser-Busch practices societal responsibility.

Correct Answer
verified
Societal responsibility refers to obliga...
View Answer

The maker of Wrigley chewing gum funded a $10 million ad campaign aimed at getting African Americans to use doctors for regular health care maintenance instead of only when they are sick.This is an example of

Correct Answer
verified

Which of the following statements concerning cause marketing is most accurate?

Correct Answer
verified

The Family Talk About Drinking guidebook developed by Anheuser-Busch to help parents address the topic of underage drinking is an example of

Correct Answer
verified

Business culture affects ethical behavior in competition.Briefly discuss the two most common kinds of unethical competitive behavior.In answering,provide concrete examples for both.

Correct Answer
verified
The two kinds of unethical behavior that...
View Answer

Exam 4: Ethical and Social Responsibility in Marketing

Research on unethical consumer behavior,such as fraudulent automobile insurance claims or unauthorized downloading of music,movies,and software,indicates that these acts are rarely motivated by economic need.What influences these behaviors?

Correct AnswerverifiedThese behaviors appear to be influenced ...View AnswerShow Answer

Recently,certain toys that were manufactured in China were found to have very high levels of lead in the paint and were recalled.This action protected consumers' right to

Correct AnswerverifiedShow Answer

The idea that organizations are part of a larger society and are accountable to that society for their actions is referred to as

Correct AnswerverifiedShow Answer

The 3M company stopped production of a chemical it had made for over 40 years when tests showed the chemical could be accumulated in human tissue,even though the products in which it was used had no known harmful health or environmental effect.The voluntary action by 3M is an example of

Correct AnswerverifiedShow Answer

The owners of Ben & Jerry's Homemade,Inc.adhere to the belief that the company should not harm the environment in any way but actually improve it.This is an example of __________.

Correct AnswerverifiedShow Answer

Bribery is most likely to occur when

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Factors influencing personal moral philosophy and ethical behavior include __________,business culture and industry practices,and corporate culture and expectations.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Two prominent personal moral philosophies that have direct bearing on marketing practice are

Correct AnswerverifiedShow Answer

Stakeholder responsibility refers to

Correct AnswerverifiedShow Answer

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns,satisfying customer needs,and

Correct AnswerverifiedShow Answer

Identify and briefly describe each of the three factors identified in Figure 4-2 above that influence one's personal moral philosophy and ethical behavior.

Correct AnswerverifiedThe three major factors affecting busine...View AnswerShow Answer

A recent study of business executives reported that __________ had witnessed ethically troubling behavior.

Correct AnswerverifiedShow Answer

Explain how Anheuser-Busch practices societal responsibility.

Correct AnswerverifiedSocietal responsibility refers to obliga...View AnswerShow Answer

The maker of Wrigley chewing gum funded a $10 million ad campaign aimed at getting African Americans to use doctors for regular health care maintenance instead of only when they are sick.This is an example of

Correct AnswerverifiedShow Answer

Which of the following statements concerning cause marketing is most accurate?

Correct AnswerverifiedShow Answer

The Family Talk About Drinking guidebook developed by Anheuser-Busch to help parents address the topic of underage drinking is an example of

Correct AnswerverifiedShow Answer

Business culture affects ethical behavior in competition.Briefly discuss the two most common kinds of unethical competitive behavior.In answering,provide concrete examples for both.

Correct AnswerverifiedThe two kinds of unethical behavior that...View AnswerShow Answer

Correct Answer
verified
These behaviors appear to be influenced ...
View Answer

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verified
The three major factors affecting busine...
View Answer

Correct Answer
verified

Correct Answer
verified
Societal responsibility refers to obliga...
View Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
verified
The two kinds of unethical behavior that...
View Answer