Question 1

An example of a dramatic __________ change is the increasing connectivity that links customers,machines,vehicles,appliances,and mobile devices to create the "Internet of Things."

Accepted Answer

A)  managerial
B)  technological
C)  ethical
D)  regulatory
E)  economicF) C) and D)
G) A) and B)

Question 2

During which time period did marketing focus on women's challenges of balancing family and career interests?

Accepted Answer

A)  the 1960s
B)  the 1970s
C)  the 1980s
D)  the 1990s
E)  the 2000sF) D) and E)
G) B) and D)

Question 3

__________ demand buyers purchase all or part of their needs for a product from a particular seller for a period of time.

Accepted Answer

A)  Exclusive deals
B)  Requirement contracts
C)  Tying arrangements
D)  Territorial dealership contracts
E)  Selective promotion contractsF) None of the above
G) C) and D)

Question 4

Lego,which had been selling almost exclusively to boys,recently introduced its __________ line for girls.

Accepted Answer

A)  "Princess Leia" Star Wars
B)  "Creator"
C)  "Mindstorms"
D)  "Friends"
E)  "Danica Patrick" NASCARF) A) and D)
G) C) and D)

Question 5

Recently,ink has been developed that will conduct electricity.The application for this ink is to print circuitry that can be read electronically.This may help to drive down the cost of radio frequency (RFID) tags that are currently used in industry.This is an example of how __________ forces are applied to industry.

Accepted Answer

A)  ecological
B)  regulatory
C)  technological
D)  competitive
E)  marketing mixF) B) and E)
G) B) and D)

Question 6

Which of the following statements about the American blended family is most accurate?

Accepted Answer

A)  The blended family is too small to warrant the development of a marketing program by a firm to reach its members with a product or service.
B)  The rise in the divorce rate among baby busters is called a "gray divorce" because their divorce rate now exceeds 50 percent.
C)  The majority of divorced people never remarry;instead,they choose to cohabitate.
D)  Firms like Hallmark Cards have developed greeting cards with sentiments specifically created for step parents,step children,and step siblings.
E)  The percentage of divorced couples has increased from 15 percent in 1960 to 60 percent today.F) A) and B)
G) C) and E)

Question 7

During a recessionary period,which of the following economic behavior would be expected?

Accepted Answer

A)  Consumer spending would increase.
B)  The use of credit would decline.
C)  Taxes would increase nationally.
D)  Property values would jump dramatically.
E)  Consumers would use the majority of their discretionary income on entertainment.F) B) and D)
G) All of the above

Question 8

Hoffman-LaRoche Ltd.and BASF AG,two international pharmaceutical companies,were ordered to pay $725 million in fines for plotting to raise and fix prices of vitamins used in virtually every home in the U.S.This is an example of how __________ forces affect the marketing environment.

Accepted Answer

A)  economic
B)  ecological
C)  technological
D)  social
E)  regulatoryF) A) and D)
G) A) and E)

Question 9

All of the following federal laws are designed to protect consumers EXCEPT:

Accepted Answer

A)  Consumer Product Safety Act.
B)  FTC Act of 1914.
C)  Nutritional Labeling and Education Act.
D)  Digital Millennium Copyright Act.
E)  Child Protection Act.F) All of the above
G) A) and B)

Question 10

The country expected to have the largest population in 2050 is __________.

Accepted Answer

A)  the United States
B)  India
C)  China
D)  Russia
E)  BrazilF) C) and D)
G) A) and B)

Question 11

In general,the trend is toward fewer gender distinctions particularly in marketing directed at which consumers?

Accepted Answer

A)  seniors
B)  children
C)  feminists
D)  females
E)  youngF) A) and E)
G) All of the above

Question 12

Adjacent metropolitan statistical areas and micropolitan statistical areas may be grouped into __________ statistical areas.

Accepted Answer

A)  megapolitan
B)  combined
C)  metropolitan
D)  micropolitan
E)  zip codeF) All of the above
G) B) and C)

Question 13

According to a recent environmental scan,the United States has spent over $1 trillion on the war on terrorism since 2001.This expenditure is an example of a(n) __________ force.

Accepted Answer

A)  social
B)  economic
C)  technological
D)  competitive
E)  regulatoryF) A) and B)
G) A) and C)

Question 14

All of the following statements about Generation X are true EXCEPT:

Accepted Answer

A)  Generation X is not prone to extravagance.
B)  Generation X is replacing baby boomers as the largest segment of business travelers.
C)  Generation X is the first generation to have less than the previous generation.
D)  Generation X was born during the "baby bust" era because the number of children born each year was declining.
E)  Generation X was born during the "echo boom" or "baby boomlet" era because the number of children born each year was rising.F) A) and D)
G) A) and E)

Question 15

Which of the following statements regarding social forces is most accurate?

Accepted Answer

A)  Social forces can have a dramatic impact on marketing strategy.
B)  As a social force,consumer incomes have more impact on marketing strategy than demographics.
C)  Social forces within an organization motivate employees to improve their productivity.
D)  Social forces determine all of the other environmental forces that affect an organization.
E)  Of all the environmental forces,social forces are the easiest for a marketer to manipulate.F) A) and D)
G) D) and E)

Question 16

By 2030,which racial or ethnic group will have the largest racial or ethnic population in the U.S.?

Accepted Answer

A)  Asian Americans
B)  Hispanics
C)  African Americans
D)  American Indian and other native populations
E)  non-Hispanic CaucasiansF) All of the above
G) A) and B)

Question 17

Projections show that the population of the world is __________.

Accepted Answer

A)  growing
B)  declining
C)  decreasing in Africa
D)  increasing in Europe
E)  decreasing in Latin AmericaF) A) and C)
G) A) and D)

Question 18

Which of the following statements about the marketing activities that target baby boomers is MOST ACCURATE?

Accepted Answer

A)  Some educational institutions have developed degree programs that emphasize sustainable practices.
B)  Some hoteliers have remodeled their rooms to make them more casual and "tech-friendly."
C)  Some consumer packaged goods firms have reformulated their products to address concerns about salt,sugar,and saturated fat.
D)  Some travel agencies have developed distinctive,memorable,and personal vacations (cruises,sightseeing trips,etc. ) 
E)  Some greeting card firms have created birthday cards with sentiments designed for step parents and step children.F) A) and B)
G) A) and C)

Question 19

There are only three major recording labels in the world-Sony Music Entertainment,Time-Warner's Warner Music Group,and GE's Universal Music Group.They are responsible for the vast majority of music recordings that are made.Harry says that these three music companies operate as an oligopoly.Maryanne says that they operate as monopolistic competition.Explain how each came to his or her conclusion.Who is correct?

Accepted Answer

Monopolistic competition occurs when man...

Question 20

In 1988,the Trademark Law Revision Act resulted in a major change to the Lanham Act.The change allows

Accepted Answer

A)  a company to secure rights to a name before its actual use by declaring an intent to use the name.
B)  products to use generic terms as trademarks.
C)  inventors to apply for use of Internet domain names.
D)  a company to declare trademark ownership in foreign markets.
E)  products to use more than one trademark.F) C) and E)
G) None of the above

Exam 3: Scanning the Marketing Environment

__________ demand buyers purchase all or part of their needs for a product from a particular seller for a period of time.

Correct Answer
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Hoffman-LaRoche Ltd.and BASF AG,two international pharmaceutical companies,were ordered to pay $725 million in fines for plotting to raise and fix prices of vitamins used in virtually every home in the U.S.This is an example of how __________ forces affect the marketing environment.

Correct Answer
verified

In general,the trend is toward fewer gender distinctions particularly in marketing directed at which consumers?

Correct Answer
verified

In 1988,the Trademark Law Revision Act resulted in a major change to the Lanham Act.The change allows

Correct Answer
verified

Projections show that the population of the world is __________.

Correct Answer
verified

All of the following statements about Generation X are true EXCEPT:

Correct Answer
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During a recessionary period,which of the following economic behavior would be expected?

Correct Answer
verified

Adjacent metropolitan statistical areas and micropolitan statistical areas may be grouped into __________ statistical areas.

Correct Answer
verified

During which time period did marketing focus on women's challenges of balancing family and career interests?

Correct Answer
verified

The country expected to have the largest population in 2050 is __________.

Correct Answer
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Which of the following statements about the marketing activities that target baby boomers is MOST ACCURATE?

Correct Answer
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According to a recent environmental scan,the United States has spent over $1 trillion on the war on terrorism since 2001.This expenditure is an example of a(n) __________ force.

Correct Answer
verified

Which of the following statements about the American blended family is most accurate?

Correct Answer
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All of the following federal laws are designed to protect consumers EXCEPT:

Correct Answer
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By 2030,which racial or ethnic group will have the largest racial or ethnic population in the U.S.?

Correct Answer
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Correct Answer
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Monopolistic competition occurs when man...
View Answer

Which of the following statements regarding social forces is most accurate?

Correct Answer
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Lego,which had been selling almost exclusively to boys,recently introduced its __________ line for girls.

Correct Answer
verified

Correct Answer
verified

An example of a dramatic __________ change is the increasing connectivity that links customers,machines,vehicles,appliances,and mobile devices to create the "Internet of Things."

Correct Answer
verified

Exam 3: Scanning the Marketing Environment

__________ demand buyers purchase all or part of their needs for a product from a particular seller for a period of time.

Correct AnswerverifiedShow Answer

Hoffman-LaRoche Ltd.and BASF AG,two international pharmaceutical companies,were ordered to pay $725 million in fines for plotting to raise and fix prices of vitamins used in virtually every home in the U.S.This is an example of how __________ forces affect the marketing environment.

Correct AnswerverifiedShow Answer

In general,the trend is toward fewer gender distinctions particularly in marketing directed at which consumers?

Correct AnswerverifiedShow Answer

In 1988,the Trademark Law Revision Act resulted in a major change to the Lanham Act.The change allows

Correct AnswerverifiedShow Answer

Projections show that the population of the world is __________.

Correct AnswerverifiedShow Answer

All of the following statements about Generation X are true EXCEPT:

Correct AnswerverifiedShow Answer

During a recessionary period,which of the following economic behavior would be expected?

Correct AnswerverifiedShow Answer

Adjacent metropolitan statistical areas and micropolitan statistical areas may be grouped into __________ statistical areas.

Correct AnswerverifiedShow Answer

During which time period did marketing focus on women's challenges of balancing family and career interests?

Correct AnswerverifiedShow Answer

The country expected to have the largest population in 2050 is __________.

Correct AnswerverifiedShow Answer

Which of the following statements about the marketing activities that target baby boomers is MOST ACCURATE?

Correct AnswerverifiedShow Answer

According to a recent environmental scan,the United States has spent over $1 trillion on the war on terrorism since 2001.This expenditure is an example of a(n) __________ force.

Correct AnswerverifiedShow Answer

Which of the following statements about the American blended family is most accurate?

Correct AnswerverifiedShow Answer

All of the following federal laws are designed to protect consumers EXCEPT:

Correct AnswerverifiedShow Answer

By 2030,which racial or ethnic group will have the largest racial or ethnic population in the U.S.?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedMonopolistic competition occurs when man...View AnswerShow Answer

Which of the following statements regarding social forces is most accurate?

Correct AnswerverifiedShow Answer

Lego,which had been selling almost exclusively to boys,recently introduced its __________ line for girls.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

An example of a dramatic __________ change is the increasing connectivity that links customers,machines,vehicles,appliances,and mobile devices to create the "Internet of Things."

Correct AnswerverifiedShow Answer

Correct Answer
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Monopolistic competition occurs when man...
View Answer

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Correct Answer
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