Question 1

Based on the information in Figure 2-11 above,the planning gap between 2005 and 2012,as represented by the wedge DBC,__________.

Accepted Answer

A)  is widening
B)  is narrowing
C)  is staying the same
D)  cannot be quantified
E)  began to open in 1998F) A) and C)
G) A) and B)

Question 2

In a typical manufacturing firm,the structure of its marketing department is typically organized from top to bottom as follows:

Accepted Answer

A)  CEO→CFO→Product Manager.
B)  CEO→CMO→Product Manager.
C)  Product Manager→Marketing Research Manager→Sales Manager→Promotion Manager.
D)  Industry Manager→Market Manager→Product Manager.
E)  Product Manager→CMO→CEO.F) A) and B)
G) A) and E)

Question 3

All of the following were strategic opportunities identified in IBM's 2015 Road Map EXCEPT:

Accepted Answer

A)  the connected,"Smarter Planet."
B)  cloud and smarter computing.
C)  a shift from software and services to PCs and hard disk drives.
D)  business analytics and optimization.
E)  growth markets such as China,India,Brazil,and Africa.F) A) and E)
G) A) and D)

Question 4

A __________ is a nongovernmental organization that serves its customers but does not have profit as an organizational goal.

Accepted Answer

A)  business firm
B)  subchapter S corporation
C)  service agency
D)  cooperative
E)  nonprofit organizationF) A) and E)
G) C) and D)

Question 5

Which of the following statements regarding organizational foundation is MOST ACCURATE?

Accepted Answer

A)  An organizational foundation specifies its goals.
B)  An organizational foundation defines the business that it is in.
C)  An organization's foundation empowers stakeholders to have a voice in the strategic marketing process.
D)  An organization's foundation is its philosophical reason for being-why it exists.
E)  An organization's foundation is the company,its product,and its customers.F) A) and B)
G) C) and E)

Question 6

Social entrepreneurs are usually structured as __________.

Accepted Answer

A)  business firms
B)  subchapter S corporations
C)  nonprofit organizations
D)  governmental agencies
E)  501 (c) 3 for profit organizationsF) A) and D)
G) B) and C)

Question 7

The organizational __________ answers the question,"What will we do?"

Accepted Answer

A)  foundation
B)  direction
C)  culture
D)  strategy
E)  missionF) None of the above
G) A) and B)

Question 8

Amy Smith has just completed measuring the results of her firm's product performance.Her next step will be to

Accepted Answer

A)  do a profitability analysis.
B)  take necessary corrective actions.
C)  bring these to the marketing auditor.
D)  proceed regardless of deviations from original plans.
E)  compare the results against the goals specified in the marketing plan.F) A) and C)
G) A) and B)

Question 9

Quadrant "D" in Figure 2-7 above represents a(n) __________ in a SWOT analysis.

Accepted Answer

A)  Threat
B)  Weakness
C)  Strength
D)  Opportunity
E)  Market segmentF) A) and E)
G) A) and D)

Question 10

The founder of Starbucks,Howard Schultz,provides health care for all employees who work over 20 hours per week.He says "the companies that are doing the right thing by covering their employees [with health care coverage] are paying for the companies who don't do the right thing." This is an example of one of Starbucks' __________ goals.

Accepted Answer

A)  profit
B)  market share
C)  employee welfare
D)  customer satisfaction
E)  salesF) C) and D)
G) B) and E)

Question 11

The difference between the projection of the path to reach a new goal and the projection of the path of the results of a plan already in place is referred to as the __________.

Accepted Answer

A)  planning gap
B)  contribution margin
C)  point of difference
D)  breakeven point
E)  sales response functionF) B) and D)
G) A) and D)

Question 12

At which step of the planning stage of the strategic marketing process does a firm develop its marketing mix?

Accepted Answer

A)  situation analysis
B)  goal setting
C)  marketing program
D)  implementation
E)  market segmentationF) B) and D)
G) A) and B)

Question 13

Which of the following statements regarding organizational culture is MOST ACCURATE?

Accepted Answer

A)  Organizational culture exists only at the corporate level of an organization.
B)  Organizational culture involves communicating and connecting with all of the firm's stakeholders.
C)  Organizational culture is best used only at the functional level for the most effective results.
D)  Organizational culture cannot be learned or taught.
E)  Organizational culture is a statement of the organization's function in society.F) B) and E)
G) A) and C)

Question 14

According to Mark Zuckerberg,founder and CEO of Facebook,"We have a saying: 'Move fast and break things.' The idea is that if you never break anything,you're probably not moving fast enough." Moving fast to build more things and learn faster is one of Facebook's

Accepted Answer

A)  sustainability doctrines.
B)  goals and objectives.
C)  core values.
D)  moral imperatives.
E)  functional strategy.F) B) and C)
G) A) and B)

Question 15

According to the textbook,all of the following terms can be used interchangeably to refer to entities that engage in for-profit and nonprofit operations EXCEPT:

Accepted Answer

A)  an organization.
B)  a company.
C)  a firm.
D)  a corporation.
E)  an enterprise.F) C) and D)
G) All of the above

Question 16

__________ have an increasingly important role in top management because of their ability to think strategically,bringing with them to the job multi-industry backgrounds,cross-functional management expertise,analytical skills,and intuitive marketing insights.

Accepted Answer

A)  Chief marketing officers (CMOs) 
B)  Chief financial officers (CFOs) 
C)  Chief executive officers (CEOs) 
D)  Chief human resource officers (CHROs) 
E)  Chief operating officers (COOs) F) C) and D)
G) B) and D)

Question 17

What are the marketing mix elements that comprise a cohesive marketing program?

Accepted Answer

Figure 2-8 in the textbook illustrates t...

Question 18

Cross-functional teams refer to

Accepted Answer

A)  members of an organization who have been trained in multiple disciplines so they can easily move from one job to another as needed.
B)  situations where two departments within the same company have opposing views about how a product should be developed and managed.
C)  departments within an organization that carry out multiple functions due to financial constraints within the company.
D)  a small number of people from different departments in an organization who are mutually accountable to accomplish a task or a common set of performance goals.
E)  departments within an organization who manage the same product with distinctly different marketing programs to reach different target markets.F) C) and E)
G) A) and B)

Question 19

__________ is the visual computer display of the essential information related to achieving a marketing objective.

Accepted Answer

A)  marketing metric
B)  output report
C)  marketing dashboard
D)  information screen
E)  corporate dashboardF) B) and C)
G) B) and E)

Question 20

SBUs with dominant shares of slow-growth markets that provide cash to cover the organization's overhead and to invest in other SBUs are referred to as __________.

Accepted Answer

A)  cash cows
B)  stars
C)  question marks
D)  dogs
E)  hedgehogsF) A) and B)
G) B) and E)

Exam 2: Developing Successful Organizational and Marketing Strategies

According to Mark Zuckerberg,founder and CEO of Facebook,"We have a saying: 'Move fast and break things.' The idea is that if you never break anything,you're probably not moving fast enough." Moving fast to build more things and learn faster is one of Facebook's

Correct Answer
verified

Amy Smith has just completed measuring the results of her firm's product performance.Her next step will be to

Correct Answer
verified

What are the marketing mix elements that comprise a cohesive marketing program?

Correct Answer
verified
Figure 2-8 in the textbook illustrates t...
View Answer

According to the textbook,all of the following terms can be used interchangeably to refer to entities that engage in for-profit and nonprofit operations EXCEPT:

Correct Answer
verified

All of the following were strategic opportunities identified in IBM's 2015 Road Map EXCEPT:

Correct Answer
verified

SBUs with dominant shares of slow-growth markets that provide cash to cover the organization's overhead and to invest in other SBUs are referred to as __________.

Correct Answer
verified

Correct Answer
verified

__________ is the visual computer display of the essential information related to achieving a marketing objective.

Correct Answer
verified

Which of the following statements regarding organizational culture is MOST ACCURATE?

Correct Answer
verified

Based on the information in Figure 2-11 above,the planning gap between 2005 and 2012,as represented by the wedge DBC,__________.

Correct Answer
verified

__________ have an increasingly important role in top management because of their ability to think strategically,bringing with them to the job multi-industry backgrounds,cross-functional management expertise,analytical skills,and intuitive marketing insights.

Correct Answer
verified

Quadrant "D" in Figure 2-7 above represents a(n) __________ in a SWOT analysis.

Correct Answer
verified

The difference between the projection of the path to reach a new goal and the projection of the path of the results of a plan already in place is referred to as the __________.

Correct Answer
verified

Cross-functional teams refer to

Correct Answer
verified

A __________ is a nongovernmental organization that serves its customers but does not have profit as an organizational goal.

Correct Answer
verified

In a typical manufacturing firm,the structure of its marketing department is typically organized from top to bottom as follows:

Correct Answer
verified

At which step of the planning stage of the strategic marketing process does a firm develop its marketing mix?

Correct Answer
verified

The organizational __________ answers the question,"What will we do?"

Correct Answer
verified

Social entrepreneurs are usually structured as __________.

Correct Answer
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Which of the following statements regarding organizational foundation is MOST ACCURATE?

Correct Answer
verified

Exam 2: Developing Successful Organizational and Marketing Strategies

According to Mark Zuckerberg,founder and CEO of Facebook,"We have a saying: 'Move fast and break things.' The idea is that if you never break anything,you're probably not moving fast enough." Moving fast to build more things and learn faster is one of Facebook's

Correct AnswerverifiedShow Answer

Amy Smith has just completed measuring the results of her firm's product performance.Her next step will be to

Correct AnswerverifiedShow Answer

What are the marketing mix elements that comprise a cohesive marketing program?

Correct AnswerverifiedFigure 2-8 in the textbook illustrates t...View AnswerShow Answer

According to the textbook,all of the following terms can be used interchangeably to refer to entities that engage in for-profit and nonprofit operations EXCEPT:

Correct AnswerverifiedShow Answer

All of the following were strategic opportunities identified in IBM's 2015 Road Map EXCEPT:

Correct AnswerverifiedShow Answer

SBUs with dominant shares of slow-growth markets that provide cash to cover the organization's overhead and to invest in other SBUs are referred to as __________.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

__________ is the visual computer display of the essential information related to achieving a marketing objective.

Correct AnswerverifiedShow Answer

Which of the following statements regarding organizational culture is MOST ACCURATE?

Correct AnswerverifiedShow Answer

Based on the information in Figure 2-11 above,the planning gap between 2005 and 2012,as represented by the wedge DBC,__________.

Correct AnswerverifiedShow Answer

__________ have an increasingly important role in top management because of their ability to think strategically,bringing with them to the job multi-industry backgrounds,cross-functional management expertise,analytical skills,and intuitive marketing insights.

Correct AnswerverifiedShow Answer

Quadrant "D" in Figure 2-7 above represents a(n) __________ in a SWOT analysis.

Correct AnswerverifiedShow Answer

The difference between the projection of the path to reach a new goal and the projection of the path of the results of a plan already in place is referred to as the __________.

Correct AnswerverifiedShow Answer

Cross-functional teams refer to

Correct AnswerverifiedShow Answer

A __________ is a nongovernmental organization that serves its customers but does not have profit as an organizational goal.

Correct AnswerverifiedShow Answer

In a typical manufacturing firm,the structure of its marketing department is typically organized from top to bottom as follows:

Correct AnswerverifiedShow Answer

At which step of the planning stage of the strategic marketing process does a firm develop its marketing mix?

Correct AnswerverifiedShow Answer

The organizational __________ answers the question,"What will we do?"

Correct AnswerverifiedShow Answer

Social entrepreneurs are usually structured as __________.

Correct AnswerverifiedShow Answer

Which of the following statements regarding organizational foundation is MOST ACCURATE?

Correct AnswerverifiedShow Answer

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Figure 2-8 in the textbook illustrates t...
View Answer

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