Question 1

If Dr.Pepper plans to grow its proportion of the flavors segment of carbonated soft drink industry to 45%,it has set a(n) __________ goal.

Accepted Answer

A)  sales proportionality
B)  company sales
C)  industry potential
D)  contribution margin
E)  market shareF) A) and B)
G) All of the above

Question 2

Ben & Jerry's is founded on and dedicated to a sustainable corporate concept of linked prosperity.Its mission consists of three interrelated parts: Ben & Jerry's social mission is to operate the company in a way that actively recognizes the central role that business plays in society by

Accepted Answer

A)  promoting the quality concept through its commitment to making the finest ice cream.
B)  giving its stakeholders the greatest possible input into company marketing decisions.
C)  generating enough revenue to be a completely nonprofit organization.
D)  donating 10% of its net profits to local charitable causes and an additional 5% to support producers that practice sustainable farming.
E)  initiating innovative ways to improve the quality of life locally,nationally and internationally.F) All of the above
G) B) and D)

Question 3

On the northern tip of Goose Island in the Chicago River sits the William Wrigley Jr.Company's Global Innovation Center.Here,Wrigley creates new products using a joint effort by some 250 full-time food scientists,researchers,and marketers.The people who work in this center are most likely members of a(n)

Accepted Answer

A)  innovation squad.
B)  business consortium.
C)  multiple strategic directional team.
D)  strategic evaluation team.
E)  cross-functional team.F) B) and D)
G) B) and C)

Question 4

If profits are acceptable,a firm that has set sales as its goal may elect to __________,even though profits may not be maximized.

Accepted Answer

A)  advertise more frequently
B)  reduce its salesforce
C)  maintain or increase its sales
D)  decrease its sustainability efforts
E)  maximize customer satisfactionF) None of the above
G) A) and B)

Question 5

A technique that managers use to categorize strategic business units (SBUs) as question marks,stars,cash cows,or dogs is referred to as a(n)

Accepted Answer

A)  investment (ROI) analysis.
B)  synergy analysis.
C)  marketing audit.
D)  diversification analysis.
E)  business portfolio analysis.F) A) and B)
G) None of the above

Question 6

The term used to identify an organization's long-term course of action designed to deliver a unique customer experience while achieving its goals is referred to as a __________.

Accepted Answer

A)  marketing strategy
B)  policy
C)  strategy
D)  plan
E)  tacticF) C) and D)
G) C) and E)

Question 7

A marketing metric refers to

Accepted Answer

A)  a measure of the quantitative value or trend of a marketing activity or result.
B)  a form of linear trend analysis used to project future profits based on existing marketing plans.
C)  one of a series of mathematical formulas used to calculate potential profits based upon different scenarios of the forces in the marketing environment.
D)  information about an organization's core values and code of ethics so marketers can quickly spot deviations and take corrective actions.
E)  the value of a product in terms of its contribution to employee welfare.F) C) and D)
G) A) and E)

Question 8

An approach whereby an organization allocates its marketing mix resources to reach its target markets is referred to as (the)

Accepted Answer

A)  tactical marketing process.
B)  situational analysis.
C)  diversification analysis.
D)  synergy analysis.
E)  strategic marketing process.F) All of the above
G) C) and D)

Question 9

Define "marketing dashboard" and "marketing metric" and explain how these terms are related.

Accepted Answer

A marketing dashboard is the visual comp...

Question 10

A marketing plan refers to

Accepted Answer

A)  the long-term decisions made to implement the marketing program and the monitoring of those decisions.
B)  a technique that marketing managers use to quantify performance measures and growth targets to analyze their firm's strategic business units (SBUs) as though they were a collection of separate investments.
C)  a road map for the marketing activities of an organization for a specified future time period,such as one year or five years.
D)  the detailed day-to-day operational decisions essential to the overall success of marketing strategies.
E)  a road map for the entire organization for a specified future period of time,such as one year or five years.F) C) and E)
G) A) and B)

Question 11

What is the common problem for every CEO of a for-profit organization like Apple's Tim Cook?

Accepted Answer

A)  decrease labor expenses through outsourcing
B)  increase future sales
C)  employ Americans
D)  increase the market growth rate
E)  decrease relative market shareF) A) and B)
G) D) and E)

Question 12

An action item list refers to an aid to implement a marketing plan that consists of four columns: (1) __________; (2) the person responsible for completing that task; (3) the date to finish the task;and (4) what is to be delivered.

Accepted Answer

A)  the task
B)  the budget
C)  the product or service
D)  the points of difference
E)  the promotional messageF) A) and E)
G) C) and E)

Question 13

A mission statement should be

Accepted Answer

A)  short-term.
B)  inspirational.
C)  fact-based.
D)  complex.
E)  permanent.F) All of the above
G) B) and C)

Question 14

Recently,many organizations have added __________ to their mission statements.

Accepted Answer

A)  a business definition
B)  a social element to reflect an ideal that is morally right and worthwhile
C)  an economic element to promote profit maximization
D)  an expanded definition of stakeholders to include its competitors
E)  their level of pricing and product quality.F) B) and E)
G) B) and D)

Question 15

An industry refers to

Accepted Answer

A)  organizations that develop similar offerings.
B)  organizations who manufacture identical products to meet ISO 9000 specifications.
C)  companies that are active in the production of materials that are used in finished products.
D)  a group of people or firms united through strategic alliances.
E)  the economic activity concerned with the selling of finished products to wholesalers and retailers.F) A) and B)
G) B) and C)

Question 16

All of the following retailers are principal or direct competitors to Lands' End EXCEPT:

Accepted Answer

A)  Amazon.com
B)  Sears
C)  L.L.Bean
D)  Target
E)  Pierre CardinF) A) and D)
G) A) and C)

Question 17

A business model

Accepted Answer

A)  is a road map for the marketing activities of an organization for a specified future time period.
B)  consists of the strategies an organization develops to provide value to the customers it serves.
C)  is a measure of the quantitative value or trend of a marketing activity or result.
D)  consists of the detailed day-to-day operational decisions for an organization.
E)  is the means by which organizational goals are to be measured and documented.F) A) and C)
G) A) and D)

Question 18

Because an organization has limited influence on market growth rate,its main alternative for moving an SBU on the portfolio analysis matrix is to try to change its relative market share.The most likely way for a company to turn a "question mark" into a "star" rather than a "dog" is to

Accepted Answer

A)  take cash away from it.
B)  reduce advertising for it.
C)  inject cash into it.
D)  reduce the feature set for it.
E)  decrease the market growth rate.F) A) and B)
G) A) and E)

Question 19

Large organizations are extremely complex,and usually consist of __________ organizational levels whose strategies are linked to marketing.

Accepted Answer

A)  two
B)  three
C)  five
D)  six
E)  seven or moreF) C) and D)
G) C) and E)

Question 20

The BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization."Dogs" are SBUs that are classified as having

Accepted Answer

A)  high market growth rates and high relative market shares.
B)  low market growth rates but high relative market shares.
C)  low market growth rates and low relative market shares.
D)  high market growth rates but low relative market shares.
E)  medium market growth rates and medium relative market shares.F) A) and E)
G) B) and D)

Exam 2: Developing Successful Organizational and Marketing Strategies

The term used to identify an organization's long-term course of action designed to deliver a unique customer experience while achieving its goals is referred to as a __________.

Correct Answer
verified

If Dr.Pepper plans to grow its proportion of the flavors segment of carbonated soft drink industry to 45%,it has set a(n) __________ goal.

Correct Answer
verified

An action item list refers to an aid to implement a marketing plan that consists of four columns: (1) __________; (2) the person responsible for completing that task; (3) the date to finish the task;and (4) what is to be delivered.

Correct Answer
verified

All of the following retailers are principal or direct competitors to Lands' End EXCEPT:

Correct Answer
verified

A marketing metric refers to

Correct Answer
verified

A marketing plan refers to

Correct Answer
verified

Recently,many organizations have added __________ to their mission statements.

Correct Answer
verified

Define "marketing dashboard" and "marketing metric" and explain how these terms are related.

Correct Answer
verified
A marketing dashboard is the visual comp...
View Answer

If profits are acceptable,a firm that has set sales as its goal may elect to __________,even though profits may not be maximized.

Correct Answer
verified

A technique that managers use to categorize strategic business units (SBUs) as question marks,stars,cash cows,or dogs is referred to as a(n)

Correct Answer
verified

Ben & Jerry's is founded on and dedicated to a sustainable corporate concept of linked prosperity.Its mission consists of three interrelated parts: Ben & Jerry's social mission is to operate the company in a way that actively recognizes the central role that business plays in society by

Correct Answer
verified

Because an organization has limited influence on market growth rate,its main alternative for moving an SBU on the portfolio analysis matrix is to try to change its relative market share.The most likely way for a company to turn a "question mark" into a "star" rather than a "dog" is to

Correct Answer
verified

Large organizations are extremely complex,and usually consist of __________ organizational levels whose strategies are linked to marketing.

Correct Answer
verified

An industry refers to

Correct Answer
verified

The BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization."Dogs" are SBUs that are classified as having

Correct Answer
verified

What is the common problem for every CEO of a for-profit organization like Apple's Tim Cook?

Correct Answer
verified

A mission statement should be

Correct Answer
verified

An approach whereby an organization allocates its marketing mix resources to reach its target markets is referred to as (the)

Correct Answer
verified

Correct Answer
verified

A business model

Correct Answer
verified

Exam 2: Developing Successful Organizational and Marketing Strategies

The term used to identify an organization's long-term course of action designed to deliver a unique customer experience while achieving its goals is referred to as a __________.

Correct AnswerverifiedShow Answer

If Dr.Pepper plans to grow its proportion of the flavors segment of carbonated soft drink industry to 45%,it has set a(n) __________ goal.

Correct AnswerverifiedShow Answer

An action item list refers to an aid to implement a marketing plan that consists of four columns: (1) __________; (2) the person responsible for completing that task; (3) the date to finish the task;and (4) what is to be delivered.

Correct AnswerverifiedShow Answer

All of the following retailers are principal or direct competitors to Lands' End EXCEPT:

Correct AnswerverifiedShow Answer

A marketing metric refers to

Correct AnswerverifiedShow Answer

A marketing plan refers to

Correct AnswerverifiedShow Answer

Recently,many organizations have added __________ to their mission statements.

Correct AnswerverifiedShow Answer

Define "marketing dashboard" and "marketing metric" and explain how these terms are related.

Correct AnswerverifiedA marketing dashboard is the visual comp...View AnswerShow Answer

If profits are acceptable,a firm that has set sales as its goal may elect to __________,even though profits may not be maximized.

Correct AnswerverifiedShow Answer

A technique that managers use to categorize strategic business units (SBUs) as question marks,stars,cash cows,or dogs is referred to as a(n)

Correct AnswerverifiedShow Answer

Ben & Jerry's is founded on and dedicated to a sustainable corporate concept of linked prosperity.Its mission consists of three interrelated parts: Ben & Jerry's social mission is to operate the company in a way that actively recognizes the central role that business plays in society by

Correct AnswerverifiedShow Answer

Because an organization has limited influence on market growth rate,its main alternative for moving an SBU on the portfolio analysis matrix is to try to change its relative market share.The most likely way for a company to turn a "question mark" into a "star" rather than a "dog" is to

Correct AnswerverifiedShow Answer

Large organizations are extremely complex,and usually consist of __________ organizational levels whose strategies are linked to marketing.

Correct AnswerverifiedShow Answer

An industry refers to

Correct AnswerverifiedShow Answer

The BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization."Dogs" are SBUs that are classified as having

Correct AnswerverifiedShow Answer

What is the common problem for every CEO of a for-profit organization like Apple's Tim Cook?

Correct AnswerverifiedShow Answer

A mission statement should be

Correct AnswerverifiedShow Answer

An approach whereby an organization allocates its marketing mix resources to reach its target markets is referred to as (the)

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A business model

Correct AnswerverifiedShow Answer

Correct Answer
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verified
A marketing dashboard is the visual comp...
View Answer

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verified

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